蓄势生长，力争上游，金沙酒业书写“厂商命运共同体”新范式-秒火好酒代理网

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<p>蓉城聚势，金沙启新。3月22日，以“共携手，争上游”为主题的金沙酒业2025厂商命运共同体大会于成都成功举办。以共筑“厂商命运共同体”为主题，本次经销商大会云集行业嘉宾、智库专家、渠道伙伴以及媒体代表，金沙酒业通过策略解读、趋势赋能与共赢表彰三大核心举措，深度聚焦新型厂商关系，洞悉行业发展方向，共话白酒世界新未来。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_1651503831bd9b.jpeg" alt="01" title="01" style=""></p><center>华润啤酒(控股)有限公司董事会主席侯孝海;中国酒业协会理事长宋书玉;中国酒类流通协会主席团副主席刘员;贵州省毕节市金沙县委副书记、县长张铭;贵州省毕节市金沙县人民政府党组副书记、政协主席赵福美;华润啤酒副总裁徐麟;华润啤酒纪委书记金汉权;华润啤酒副总裁曾申平;华润啤酒副总裁、华润酒业总经理魏强;华润啤酒副总裁、金沙酒业董事长范世凯;金沙酒业总经理李濮;华润啤酒成都事业部总经理刘刚;金沙酒业副总经理、营销中心总经理王维龙等诸多嘉宾出席大会，从市场、政策、产品、营销多个维度深度解读厂商共同体，为中国白酒事业的可持续发展添薪蓄力。</center><p>2023年初，华润酒业正式入主金沙酒业，提出“探索、发展、变强”三年三步走的战略规划。回望2024年，面对行业周期性调整、产业缩量竞争等多重挑战，金沙酒业在华润酒业的全面赋能下，实现了从品牌到市场、从产品到渠道、从组织到营销模式的全面重塑。2025年，是华润酒业全面赋能金沙酒业的深度布局之年，更是金沙酒业高质量发展的关键之年。当酱酒市场告别野蛮生长，行业正经历从“量”到“质”的深刻变革，如何打造“厂商命运共同体”、发挥好“白酒新世界探索者”的先锋作用，成为金沙酒业的关键课题之一。</p><p><b>策略解读：构建厂商共赢新生态</b></p><p>居赤水上游，争行业一流。大会伊始，华润啤酒(控股)有限公司董事会主席侯孝海作开场致辞，他表示随着消费新世界步入“存缩量波动时代”，白酒产业从“规模扩张”转向“价值创新”已成必然，依托于“啤白战略”的卓越资源赋能，金沙酒业始终把客户、合作伙伴放在突出位置。根据2024年业绩报告，金沙酒业实现营收21.49亿元，同比增长4%，高端大单品“摘要”销量较2023年同期增长35%，贡献白酒业务营业额超70%，这一成绩的取得来之不易，离不开各级政府、社会各界、经销商朋友的支持与携手创造。侯孝海表示，聚焦打破零和博弈的桎梏，金沙酒业将与合作伙伴一起携手与共，力争上游，推动酱酒产业迈向新的发展时代。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_16534326950305.jpeg" alt="02" title="02" style=""></p><center> </center><p></p><p>一方山水沉淀一方佳酿，金沙产区新纪元的开启离不开政府的高度重视，贵州省毕节市金沙县委副书记、县长张铭表示，赤水河上游的产区优势助力金沙酒业茁壮成长，“摘要+金沙回沙”双品牌风行天下。为助力金沙酒业打造兼具文化辨识度与生态韧性的酱酒企业极核表达，金沙县政府将通过“政策赋能、人才虹吸、配套集群”三级驱动，全方位助力白酒产业打造为新型工业化新的经济增长极。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_165359996095bf.jpeg" alt="03" title="03" style=""></p><center> </center><p></p><p>上下同心，其利断金，中国酒业协会理事长宋书玉在《同心携手，共赴美好》致辞中表示，厂商利益共同体的核心就在一个“同”字上，这是企业精神与时代精神的同频共振，是商业价值与文化价值的和光同尘，期待以金沙酒业为核心的酱酒产业以共赢为目标、以消费者为中心、以产区为根基，实现新时代重构厂商关系的重大实践。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_1654328859fc7b.jpeg" alt="04" title="04" style=""></p><center> </center><p></p><p>立足白酒行业正面临的三重“新常态”，中国酒类流通协会主席团副主席刘员表示，在行业发展逻辑从“规模扩张”转向“价值深耕”、从“单点突破”迈向“生态共赢”的过程中，金沙酒业坚守品质根基，创新经营模式，为行业生态优化提供了宝贵实践经验。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_1654571277b8ed.jpeg" alt="05" title="05" style=""></p><center> </center><p></p><p>向上而生，力争上游，产区、酿艺、精神的共振是金沙酒业“上游战略”的极致表达。华润啤酒副总裁、金沙酒业董事长范世凯在《力争上游，共筑厂商命运共同体》主题演讲中指出，市场波动、产业周期性调整、消费需求转变三大不确定性因素为白酒行业带来了前所未有的巨大挑战，依托“地理、文化、精神”三重上游基因，金沙酒业将持续坚持品质升级、品牌升级、营销模式创新、“啤白双赋能”四大战略，打造有竞争力的价格体系，加强“五位一体”核心终端建设，构建金沙酒业“2+N”品牌的核心竞争力。为构建厂商命运共同体，范世凯再度阐释侯孝海先生厂商命运共同体的“九大理念”，期待能够与经销商伙伴统一战线，实现2025争上游!</p><p> <img src="https://img5.9918.tv/2025/3/23/s_16552716624879.jpeg" alt="06" title="06" style=""></p><center> </center><p></p><p>百舸争流，奋楫者先，聚焦中长期市场布局，金沙酒业副总经理、营销中心总经理王维龙作《金沙酒业2025年营销规划》主题演讲。立足长期主义、“品质、品牌、产区”三大自信与自我革新，金沙酒业具备了规模化、全国化、结构化、品牌化的四大优势，未来将从产品矩阵、价盘管理、动销链条等多个维度提升市场发展新空间。于此同时，金沙酒业万众瞩目的全新产品即将问世，包括53度摘要酒(摘10)、53度摘要酒(摘20)、53度摘要酒(摘30)、53度摘要酒(华章珍藏)、53度力争上游酒(争上游)以及53度金沙回沙酒(金沙经典6)、53度金沙回沙酒(金沙经典9)、53度金沙回沙酒(金沙经典12)等一系列新产品，进一步表达金沙酒业“力争上游”的精神信标与东方美学基因。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_165555443915d5.jpeg" alt="07" title="07" style=""></p><center> </center><p></p><p><b>趋势赋能：解码渠道营销新范式</b></p><p>当前，白酒行业正处于深度调整期与市场竞争的白热化阶段，金沙酒业深刻意识到：唯有坚持长期主义，深耕品质，围绕“创新改变”这一核心主题践行高质量发展，企业才能在这场深度变革中抢占先机，赢得未来。在本届厂商命运共同体大会上，金沙酒业开展2025年智库专家第一次座谈会，邀请多位行业大咖，围绕发展趋势、产品创新、营销策略多个方面展开对酱酒产业的思考，凝心聚力，赋能白酒企业转型升级、增强市场信心。</p><p>产业研究顾问、中国白酒行业、资深观察家权图在《酱酒新周期的应对之道》演讲中表示，目前酱酒行业进入调整期，企业需夯实资金、产能、品牌、渠道、团队和根据地市场六大要素，实现高质量发展。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_16562060148c8b.jpeg" alt="08" title="08" style=""></p><center> </center><p></p><p>市场策略顾问、郑州大学副教授刘春雄聚焦渠道营销的C端用户运营，提出企业需要以BC联动赋能3K驱动、用户结构和场景体验，唤醒消费者自我价值，实现用户增量和品牌价值的双重提升。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_1656359070ac8d.jpeg" alt="09" title="09" style=""></p><center> </center><p></p><p>北京君度咨询董事长林枫立足金沙酒业上游产区禀赋，从产区生态、工艺匠心、品质自信三大维度助力金沙酒业“摘要+金沙回沙”双品牌势能跃迁。</p><p> <img src="https://img5.9918.tv/2025/3/23/s_1656516950062d.jpeg" alt="10" title="10" style=""></p><center> </center><p></p><p>北京正一堂战略咨询机构董事长杨光着眼酱酒第二发展浪潮，提出“上游法则”新概念，为金沙酒业产业转型、参与新型价值竞争提供了前瞻视角。</p><p> <img 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