EthicalAds

<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" /> <meta name="generator" content="Pelican" /> <meta property="og:site_name" content="EthicalAds"/>  <link rel="stylesheet" href="/theme/dist/main.css"> <title>EthicalAds</title>  <link href="https://www.ethicalads.io/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="EthicalAds Full Atom Feed" />  <link rel="icon" href="/theme/img/favicons/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/theme/img/favicons/favicon-32x32.png" sizes="32x32" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon-16x16.png" sizes="16x16" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon.ico">  <script defer data-domain="ethicalads.io" src="https://plausible.io/js/plausible.js"></script> <script async type="text/javascript" src="/_/static/javascript/readthedocs-addons.js"></script><meta name="readthedocs-project-slug" content="ethicaladsio" /><meta name="readthedocs-version-slug" content="latest" /><meta name="readthedocs-resolver-filename" content="/blog/" /><meta name="readthedocs-http-status" content="200" /></head> <body class="bg-light"> <nav class="navbar navbar-expand-lg navbar-light"> <div class="container">  <a class="navbar-brand" href="/"> <img src="/theme/img/ethicalads-logo-blue.svg" class="navbar-brand-img" alt="EthicalAds"> </a>  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button>  <div class="collapse navbar-collapse" id="navbarCollapse">  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="fa fa-close"></span> </button>  <ul class="navbar-nav ml-auto"> <li class="nav-item"> <a class="nav-link mr-md-2" href="/blog/">Blog</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/pricing/">Pricing</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/">Advertisers</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/publishers/">Publishers</a> </li> </ul> <ul class="navbar-nav ml-auto">  <li class="nav-item lift"> <a class="nav-item btn btn-sm btn-outline-primary" href="/advertisers/">Advertise with Us</a> </li> </ul> </div> </div> </nav> <main> <section class="container py-5 mb-10 page"> <h1 class="font-weight-light display-3">EthicalAds Blog</h1> <p class="lead">Privacy-preserving ad network for developers</p> <div class="row"> <div class="col-12">  <div class="card card-row shadow-light-lg mb-6 lift lift-lg mb-10"> <div class="row no-gutters"> <div class="col-12"> </div> <a class="col-12 col-md-6 order-md-2 bg-cover card-img-right" style="background-image: url(/images/posts/2025-march-newsletter.jpg);" href="/blog/2025/03/ethicalads-newsletter-march-2025/">  <img src="/images/posts/2025-march-newsletter.jpg" alt="EthicalAds Newsletter - March 2025" class="img-fluid d-md-none invisible">  <div class="shape shape-left shape-fluid-y svg-shim text-white d-none d-md-block"> <svg viewBox="0 0 112 690" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 0h62.759v172C38.62 384 112 517 112 517v173H0V0z" fill="currentColor"/></svg> </div> </a> <div class="col-12 col-md-6 order-md-1">  <a class="card-body" href="/blog/2025/03/ethicalads-newsletter-march-2025/">  <h3 class="font-weight-light">EthicalAds Newsletter - March 2025</h3>  <p class="mb-0">Monthly update from March 2025, covering the previous month and including stats and commentary on our progress as we build EthicalAds</p> </a>  <a class="card-meta" href="/blog/2025/03/ethicalads-newsletter-march-2025/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2025-03-12T00:00:00-07:00">Mar 12, 2025</time> </div> </div> </a> </div> </div>  </div> </div> </div>  <div class="row"> <div class="col"> <div class="row row-cols-1 row-cols-md-2 row-cols-lg-3"> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2025/02/duckdb-and-postgresql-make-a-great-pair-for-analytical-processing/"> <img src="/images/posts/2025-duckdb-postgres.jpg" alt="DuckDB and PostgreSQL Make a Great Pair for Analytical Processing" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2025/02/duckdb-and-postgresql-make-a-great-pair-for-analytical-processing/" title="Permalink to DuckDB and PostgreSQL Make a Great Pair for Analytical Processing"> <h3 class="card-title font-weight-light">DuckDB and PostgreSQL Make a Great Pair for Analytical Processing</h3> <p class="mb-0">This post shows how using DuckDB and parquet files for analytical workloads while sticking with Postgres for transactional queries makes for an easy way to get great performance from your database stack.</p> </a> <a class="card-meta mt-auto" href="/blog/2025/02/duckdb-and-postgresql-make-a-great-pair-for-analytical-processing/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2025-02-25T00:00:00-08:00">Feb 25, 2025</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2025/02/ethicalads-newsletter-february-2025/"> <img src="/images/posts/2025-february-newsletter.jpg" alt="EthicalAds Newsletter - February 2025" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2025/02/ethicalads-newsletter-february-2025/" title="Permalink to EthicalAds Newsletter - February 2025"> <h3 class="card-title font-weight-light">EthicalAds Newsletter - February 2025</h3> <p class="mb-0">Monthly update from February 2025, covering the previous month and including stats and commentary on our progress as we build EthicalAds</p> </a> <a class="card-meta mt-auto" href="/blog/2025/02/ethicalads-newsletter-february-2025/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2025-02-06T00:00:00-08:00">Feb 6, 2025</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2025/01/ethicalads-newsletter-january-2025/"> <img src="/images/posts/2025-january-newsletter.jpg" alt="EthicalAds Newsletter - January 2025" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2025/01/ethicalads-newsletter-january-2025/" title="Permalink to EthicalAds Newsletter - January 2025"> <h3 class="card-title font-weight-light">EthicalAds Newsletter - January 2025</h3> <p class="mb-0">Monthly update from January 2025, covering the previous month and including stats and commentary on our progress as we build EthicalAds</p> </a> <a class="card-meta mt-auto" href="/blog/2025/01/ethicalads-newsletter-january-2025/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2025-01-07T00:00:00-08:00">Jan 7, 2025</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2024/12/ethicalads-newsletter-december-2024/"> <img src="/images/posts/2024-december-newsletter.jpg" alt="EthicalAds Newsletter - December 2024" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2024/12/ethicalads-newsletter-december-2024/" title="Permalink to EthicalAds Newsletter - December 2024"> <h3 class="card-title font-weight-light">EthicalAds Newsletter - December 2024</h3> <p class="mb-0">Monthly update from December 2024, covering the previous month and including stats and commentary on our progress as we build EthicalAds</p> </a> <a class="card-meta mt-auto" href="/blog/2024/12/ethicalads-newsletter-december-2024/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2024-12-06T00:00:00-08:00">Dec 6, 2024</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2024/11/ethicalads-newsletter-november-2024/"> <img src="/images/posts/2024-november-newsletter.jpg" alt="EthicalAds Newsletter - November 2024" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2024/11/ethicalads-newsletter-november-2024/" title="Permalink to EthicalAds Newsletter - November 2024"> <h3 class="card-title font-weight-light">EthicalAds Newsletter - November 2024</h3> <p class="mb-0">Monthly update from November 2024, covering the previous month and including stats and commentary on our progress as we build EthicalAds</p> </a> <a class="card-meta mt-auto" href="/blog/2024/11/ethicalads-newsletter-november-2024/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2024-11-06T00:00:00-08:00">Nov 6, 2024</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2024/10/ad-performance-by-conversion-action-do-developers-like-ebooks/"> <img src="/images/posts/2024-ad-conversion-type-billboard-image.jpg" alt="Ad Performance by Conversion Action: Do Developers Like Ebooks?" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2024/10/ad-performance-by-conversion-action-do-developers-like-ebooks/" title="Permalink to Ad Performance by Conversion Action: Do Developers Like Ebooks?"> <h3 class="card-title font-weight-light">Ad Performance by Conversion Action: Do Developers Like Ebooks?</h3> <p class="mb-0">As a marketer, should your ads link directly to a lead-gen form? Produce a gated resource like a webinar or ebook? Or go for the long sale and link to a blog with details about your product?</p> </a> <a class="card-meta mt-auto" href="/blog/2024/10/ad-performance-by-conversion-action-do-developers-like-ebooks/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2024-10-29T00:00:00-07:00">Oct 29, 2024</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2024/10/ethicalads-newsletter-october-2024/"> <img src="/images/posts/2024-october-newsletter.jpg" alt="EthicalAds Newsletter - October 2024" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2024/10/ethicalads-newsletter-october-2024/" title="Permalink to EthicalAds Newsletter - October 2024"> <h3 class="card-title font-weight-light">EthicalAds Newsletter - October 2024</h3> <p class="mb-0">Monthly update from October 2024, covering the previous month and including stats and commentary on our progress as we build EthicalAds</p> </a> <a class="card-meta mt-auto" href="/blog/2024/10/ethicalads-newsletter-october-2024/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2024-10-08T00:00:00-07:00">Oct 8, 2024</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2024/09/ethicalads-newsletter-september-2024/"> <img src="/images/posts/2024-september-newsletter.jpg" alt="EthicalAds Newsletter - September 2024" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2024/09/ethicalads-newsletter-september-2024/" title="Permalink to EthicalAds Newsletter - September 2024"> <h3 class="card-title font-weight-light">EthicalAds Newsletter - September 2024</h3> <p class="mb-0">Monthly update from September 2024, covering the previous month and including stats and commentary on our progress as we build EthicalAds</p> </a> <a class="card-meta mt-auto" href="/blog/2024/09/ethicalads-newsletter-september-2024/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2024-09-10T00:00:00-07:00">Sep 10, 2024</time> </div> </div> </a> </article> </div> <div class="col mb-10"> <article class="card h-100 shadow-light-lg lift lift-lg"> <a href="/blog/2024/08/mozillas-privacy-preserving-ad-attribution-the-future-or-an-oxymoron/"> <img src="/images/posts/2024-mozilla-ppa-jumbotron.jpg" alt="Mozilla's privacy preserving ad attribution: The future or an oxymoron?" class="card-img-top">  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-white"> <svg viewBox="0 0 2880 480" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M2160 0C1440 240 720 240 720 240H0v240h2880V0h-720z" fill="currentColor"/></svg> </div> </div> </a> <a class="card-body" href="/blog/2024/08/mozillas-privacy-preserving-ad-attribution-the-future-or-an-oxymoron/" title="Permalink to Mozilla's privacy preserving ad attribution: The future or an oxymoron?"> <h3 class="card-title font-weight-light">Mozilla's privacy preserving ad attribution: The future or an oxymoron?</h3> <p class="mb-0">Mozilla is the latest company to work on privacy-preserving ad attribution. Is "privacy preserving ad attribution" an oxymoron? Is it even possible? And if it is, should Mozilla do it?</p> </a> <a class="card-meta mt-auto" href="/blog/2024/08/mozillas-privacy-preserving-ad-attribution-the-future-or-an-oxymoron/">  <hr class="card-meta-divider"> <div class="d-flex w-100">  <div class="flex-fill h6 text-uppercase text-muted mb-0 mr-2">David Fischer</div>  <div class="flex-fill h6 text-uppercase text-muted mb-0 ml-auto text-right"> <time class="text-nowrap" datetime="2024-08-29T00:00:00-07:00">Aug 29, 2024</time> </div> </div> </a> </article> </div> </div> <div class="row small"> <div class="col"> </div> <div class="col text-right"> <a href="https://www.ethicalads.io/blog/index2.html">older posts »</a> </div> </div> </div> </div>  </section> </main>  <div class="position-relative d-print-none"> <div class="shape shape-bottom shape-fluid-x svg-shim text-dark"> <svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z" fill="currentColor" /> </svg> </div> </div>  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