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ibm-pt-2"> <div id="wd_featured_item" class="cds--col-span-16 ibm-pb-5"> <img class="wd_featured_image" src="/image/Banner_podcast.jpg" alt="" /> </div> </div> <div class="cds--css-grid ibm-pt-2"> <div class="cds--col-span-1 ibm-mb-3" id="wd_page_tools"></div> <div class="cds--col-span-10 wd_border_right ibm-mb-3">  <div class="wd_content"> <h4 class="wd_hide_mobile wd_list_header">The Latest</h4> <div id="wd_printable_content"> <div class="wd_standard"> <div class="wd_category wd_category_0"><div class="wd_category_items wd_category_items_0"><div class="item"><a href="https://mea.newsroom.ibm.com/AI-Business-Bytes-Podcast-Episode-2" class="itemlink"><img src="/image/Episode+2+Show+Art+272px.jpg" style="margin: 0 5px 5px 0;" align="left" border="0" /></a><div class="item_name"><a href="https://mea.newsroom.ibm.com/AI-Business-Bytes-Podcast-Episode-2" class="itemlink">Embracing Generative AI To Unlock Value: A Developer Point Of View</a></div><div class="item_summary"><p>Today on the <strong>AI Business Bytes Podcast</strong> – we are joined by <strong>Martin Hickey</strong>, an open technology expert, OS Developer and Software Engineer at IBM and <strong>JJ Asghar</strong>, a Developer Advocate at IBM - to discuss the importance of embracing generative AI to unlock value from a developers point of view.</p> <p>锘縄n an ever-changing technology landscape, a few innovations, like Generative AI, have captivated our collective imagination. What once seemed like a distant future is now a reality. There is no doubt that Artificial Intelligence is experiencing a landmark moment. Over the past few months, we have seen a surge in adoption across various industries, driving innovation and presenting limitless possibilities. To reap the benefits of AI For Business to unlock innovation, automate and streamline complex workflows, boost efficiencies and reveal new opportunities.</p> <p>We need to embrace AI!</p> <p>Episode 2 featuring Martin Hickey and JJ Asghar:<br /> <a href="https://podcasts.apple.com/us/podcast/2-embracing-generative-ai-to-unlock-value-a/id1732669630?i=1000646589534" target="_blank"><img src="image/Apple+Podcasts+Callout.jpg" style="max-width:100%; max-height:100%; float:none; margin-right:10px;" /></a><a href="https://open.spotify.com/episode/57qB530Fd9L9FvNiK9jc7D?si=b0473ab217844946" target="_blank"><img src="image/Spotify+Callout.jpg" style="max-width:100%; max-height:100%; float:none; margin-right:10px;" /></a><a href="https://listen.casted.us/public/95/AI-Business-Bytes-MEA-Podcast-59a52506/ff37ce9c" target="_blank"><img src="image/casted-logo-callout-small.png" style="max-width:100%; max-height:100%; float:none; margin-right:10px;" /></a></p></div></div> <div class="item"><a href="https://mea.newsroom.ibm.com/AI-Business-Bytes-Podcast-Episode-1" class="itemlink"><img src="/image/Episode+1+Show+Art+272px.jpg" style="margin: 0 5px 5px 0;" align="left" border="0" /></a><div class="item_name"><a href="https://mea.newsroom.ibm.com/AI-Business-Bytes-Podcast-Episode-1" class="itemlink">Demystifying AI with Mostafa Zafer, IBM Technology MEA</a></div><div class="item_summary"><p>Today, on our very first episode of the <strong>AI Business Bytes Podcast</strong> – we are joined by <strong>Mostafa Zafer,</strong> Vice President of Data and AI and Automation for IBM Middle East and Africa, along with <strong>Deepak Gautam,</strong> Technical Executive for Data and AI for IBM Middle East and Africa. They will demystify the world of Generative AI, Large Language Models (LLM), Foundation Models (FM), and Natural Language Processing (NLP).</p> <p>AI is a catalyst for digital transformation, with the power to accelerate scientific discovery and redefine the boundaries of what’s possible, turning raw data into valuable insights. A navigator charting uncharted territories of innovation, helping organizations big and small achieve competitive advantage and unlock business growth.</p> <p>The world is excited about AI, and we are excited about bringing the AI For Business conversation to you.</p> <p>Episode 1 featuring Mostafa Zafer and Deepak Gautam:<br /> <a href="https://podcasts.apple.com/us/podcast/ai-business-bytes-mea-podcast/id1732669630" target="_blank"><img src="image/Apple+Podcasts+Callout.jpg" style="max-width:100%; max-height:100%; float:none; margin-right:10px;" /></a><a href="https://open.spotify.com/show/3i4FkUNhTgJ6PQ0JYfl3BP?si=86ced29097d649a2" target="_blank"><img src="image/Spotify+Callout.jpg" style="max-width:100%; max-height:100%; float:none; margin-right:10px;" /></a><a href="https://listen.casted.us/public/95/AI-Business-Bytes-MEA-Podcast-59a52506/14402731" target="_blank"><img src="image/casted-logo-callout-small.png" style="max-width:100%; max-height:100%; float:none; margin-right:10px;" /></a></p></div></div> </div></div><div class="wd_toolbar wd_toolbar-main"><ul class="wd_tools"><li class="wd_tool wd_tool-print"><span class="wd_tool_icon"><a onclick="view_printable(); 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