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Agenda | Digital Summit Dallas

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style="height:80px;"></div> </div><div id="w_38555867" class="widget v_48586350 swoogo-cols"><div class=" swoogo-col-wrap" style=""><div class="row"><div class="container"><div class="row "><div class="col-sm-12"><div id="w_38555868" class="widget v_48586351 swoogo-text clearfix"><div class="mt-none mb-none paragraph" style=""> <h2 style="font-weight:800;text-align:center;">Digital Summit Dallas Agenda</h2> </div> </div></div></div></div></div></div></div><div id="w_38555864" class="widget v_48586347 swoogo-cols"><div class=" swoogo-col-wrap" style=""><div class="row"><div class="container"><div class="row "><div class="col-sm-12"><div id="w_38555865" class="widget v_48586348 layout-table swoogo-agenda widget-api registrant-timezone-update"><style id="w_38555865_styles"></style><div class="mt-none mb-none " style=""><table class="table table-condensed responsive-table agenda-table no-headers"> <tbody> <tr class="group-heading"><th colspan="9">Wednesday, December 4, 2024</th></tr> <tr id="session_2652339" class="session v_78920433"> <td class="times">8:00 AM - 9:00 AM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/2652339/registration-opens-networking-continental-breakfast-exhibits" title="Session Details" data-pjax="0">Registration Opens | Networking Continental Breakfast &amp; Exhibits</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1783336" class="session v_48585905"> <td class="times">9:00 AM - 9:15 AM</td><td class="type_id">Opening Remarks</td><td class="location">Grand Ballroom 1-8</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1783336/emcee-opening-kickoff" title="Session Details" data-pjax="0">Emcee Opening Kickoff</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3613008-65dd0139f0a1c.jpg" alt="Michael Albanese" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1470106/michael-albanese" title="Speaker Details" data-pjax="0">Michael Albanese, Borough House Creative</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795077" class="session v_48962793"> <td class="times">9:15 AM - 10:15 AM</td><td class="type_id">Keynote</td><td class="location">Grand Ballroom 1-8</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795077/opening-fireside-chat" title="Session Details" data-pjax="0">Opening Fireside Chat</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3869036-66311972ce6a2.jpg" alt="Lisa Perez" style="width:75px;min-width:75px;"> <img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3381610-6581f51a763ae.jpg" alt="Derek K. Hubbard" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1187731/lisa-perez" title="Speaker Details" data-pjax="0">Lisa Perez, Everlane</a><br /><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1480966/derek-k.-hubbard" title="Speaker Details" data-pjax="0">Derek K. Hubbard, Southwest Airlines</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_2672583" class="session v_79551762"> <td class="times">10:15 AM - 10:30 AM</td><td class="type_id">Demo</td><td class="location">Demo Zone (Prefunction Area)</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/2672583/live-demo-from-nichefire-from-insights-to-impact-how-nichefire-powers-cultural-trend-driven-marketing-advertising" title="Session Details" data-pjax="0"> Live Demo from Nichefire: From Insights to Impact - How Nichefire Powers Cultural Trend-Driven Marketing Advertising</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4098220-6674327792e19.png" alt="Michael Howard" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1285385/michael-howard" title="Speaker Details" data-pjax="0">Michael Howard, Nichefire</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795078" class="session v_48962796"> <td class="times">10:15 AM - 10:30 AM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795078/15-minute-networking-break" title="Session Details" data-pjax="0">15-minute Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795817" class="session v_48987689"> <td class="times">10:30 AM - 12:00 PM</td><td class="type_id">Masterclass</td><td class="location">Grand Ballroom 1-3</td><td class="c_72067">Branding</td><td class="name"><a class="show-details" href="/dallas/session/1795817/the-seven-critical-elements-to-build-a-brand-strategy-now-[premium-pass-or-vip-pass-required]" title="Session Details" data-pjax="0">The Seven Critical Elements to Build a Brand Strategy NOW [Premium Pass or VIP Pass Required]</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4184077-66982cc180182.png" alt="Nick Westergaard" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1316512/nick-westergaard" title="Speaker Details" data-pjax="0">Nick Westergaard, Brand Driven Digital</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1891245" class="session v_52539502"> <td class="times">10:30 AM - 11:15 AM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">AI</td><td class="name"><a class="show-details" href="/dallas/session/1891245/put-google-ai-to-work-for-you" title="Session Details" data-pjax="0">Put Google AI to Work for You</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4144427-668456014b237.png" alt="Michael Burke" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1299582/michael-burke" title="Speaker Details" data-pjax="0">Michael Burke, Google</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber</td></tr> <tr id="session_1795815" class="session v_48987682"> <td class="times">10:30 AM - 11:15 AM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 6-8</td><td class="c_72067">Inclusive Marketing</td><td class="name"><a class="show-details" href="/dallas/session/1795815/engage-empower-include-create-inclusive-campaigns-in-an-age-of-expanding-identities" title="Session Details" data-pjax="0">Engage, Empower, Include: Create Inclusive Campaigns in an Age of Expanding Identities</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3905129-663b48d967a53.png" alt="Cherise Bernard" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1199967/cherise-bernard" title="Speaker Details" data-pjax="0">Cherise Bernard, Invitae</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber</td></tr> <tr id="session_1795087" class="session v_48963394"> <td class="times">11:15 AM - 11:30 AM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795087/15-minute-networking-break" title="Session Details" data-pjax="0">15-minute Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795821" class="session v_48987726"> <td class="times">11:30 AM - 12:15 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">Social Media</td><td class="name"><a class="show-details" href="/dallas/session/1795821/balancing-act-creating-social-media-excellence-through-process-driven-creativity" title="Session Details" data-pjax="0">Balancing Act: Creating Social Media Excellence Through Process-Driven Creativity</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4056313-66673daf0fdff.png" alt="Aiman Ahmed" style="width:75px;min-width:75px;"> <img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3906202-663b8cfbea4d7.png" alt="Sarah Gardner" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1341419/aiman-ahmed" title="Speaker Details" data-pjax="0">Aiman Ahmed, National Geographic</a><br /><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1341420/sarah-gardner" title="Speaker Details" data-pjax="0">Sarah Gardner, National Geographic</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_2471946" class="session v_72557103"> <td class="times">11:30 AM - 12:15 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 6-8</td><td class="c_72067">Programmatic</td><td class="name"><a class="show-details" href="/dallas/session/2471946/become-a-marketing-hero-and-target-audiences-anywhere-best-practices-for-amazon-dsp-campaigns" title="Session Details" data-pjax="0">Become a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP Campaigns</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4187640-66996e951cb0c.png" alt="Jose Gonzalez" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1460467/jose-gonzalez" title="Speaker Details" data-pjax="0">Jose Gonzalez, Datawrkz</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Fundamental</td></tr> <tr id="session_1795083" class="session v_48963389"> <td class="times">12:15 PM - 1:15 PM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795083/networking-lunch-exhibits-day-1" title="Session Details" data-pjax="0">Networking Lunch &amp; Exhibits | Day 1</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795820" class="session v_48987719"> <td class="times">1:15 PM - 2:45 PM</td><td class="type_id">Masterclass</td><td class="location">Grand Ballroom 1-3</td><td class="c_72067">Branding</td><td class="name"><a class="show-details" href="/dallas/session/1795820/capturing-attention-through-standout-brand-storytelling-[premium-pass-or-vip-pass-required]" title="Session Details" data-pjax="0">Capturing Attention through Standout Brand Storytelling [Premium Pass or VIP Pass Required]</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4184077-66982cc180182.png" alt="Nick Westergaard" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1316512/nick-westergaard" title="Speaker Details" data-pjax="0">Nick Westergaard, Brand Driven Digital</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795606" class="session v_48985063"> <td class="times">1:15 PM - 2:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">Email / Social / AI</td><td class="name"><a class="show-details" href="/dallas/session/1795606/you&#039;ve-got-mail-&#039;90s-lessons-for-new-school-marketers-to-elevate-your-email-and-social-media-campaigns" title="Session Details" data-pjax="0">You&#039;ve Got Mail: &#039;90s Lessons for New School Marketers to Elevate Your Email and Social Media Campaigns</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4205022-66a26a023a63d.png" alt="Carlos Gil" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1326098/carlos-gil" title="Speaker Details" data-pjax="0">Carlos Gil, GetResponse</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber, Maven</td></tr> <tr id="session_1795080" class="session v_48962799"> <td class="times">1:15 PM - 2:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 6-8</td><td class="c_72067">Strategy</td><td class="name"><a class="show-details" href="/dallas/session/1795080/from-tactical-to-transformational-the-path-to-strategic-marketing" title="Session Details" data-pjax="0">From Tactical to Transformational: The Path to Strategic Marketing</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4174829-669531aff29e0.png" alt="Jon-Mikel Bailey" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1312124/jon-mikel-bailey" title="Speaker Details" data-pjax="0">Jon-Mikel Bailey, Brand3, Inc.</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber</td></tr> <tr id="session_1795089" class="session v_48963396"> <td class="times">2:00 PM - 2:15 PM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795089/15-minute-networking-break" title="Session Details" data-pjax="0">15-minute Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795827" class="session v_48987839"> <td class="times">2:15 PM - 3:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">B2B</td><td class="name"><a class="show-details" href="/dallas/session/1795827/beyond-the-conversion-build-your-brand-in-b2b-by-thinking-like-b2c" title="Session Details" data-pjax="0">Beyond the Conversion: Build Your Brand in B2B by Thinking Like B2C</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4584424-671fb6967c254.png" alt="Melissa Kovach" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1436367/melissa-kovach" title="Speaker Details" data-pjax="0">Melissa Kovach, Jackson Spalding</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber, Maven</td></tr> <tr id="session_1795603" class="session v_48984900"> <td class="times">2:15 PM - 3:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 6-8</td><td class="c_72067">Location-based Marketing</td><td class="name"><a class="show-details" href="/dallas/session/1795603/the-forgotten-optimization-factor-engaging-audiences-with-location-based-marketing" title="Session Details" data-pjax="0">The Forgotten Optimization Factor: Engaging Audiences with Location-based Marketing</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4268181-66bd1bf2768b4.png" alt="Melony Rios" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1348416/melony-rios" title="Speaker Details" data-pjax="0">Melony Rios, NOVUS</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_2471875" class="session v_72550637"> <td class="times">2:45 PM - 3:15 PM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/2471875/30-minute-masterclass-networking-break" title="Session Details" data-pjax="0">30-minute Masterclass Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1849275" class="session v_50955794"> <td class="times">3:00 PM - 3:15 PM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1849275/15-minute-networking-break" title="Session Details" data-pjax="0">15-minute Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795797" class="session v_48986725"> <td class="times">3:15 PM - 4:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 1-3</td><td class="c_72067">Podcasting / AI</td><td class="name"><a class="show-details" href="/dallas/session/1795797/podcast-strategist-producer-host-audio-engineer-and-marketer-with-ai-yes-you-can-do-it-all-and-here’s-how" title="Session Details" data-pjax="0">Podcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s How</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3060666-652e87280fd06.jpg" alt="Brent Bowen" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1228053/brent-bowen" title="Speaker Details" data-pjax="0">Brent Bowen, Sparkcade Marketing</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber</td></tr> <tr id="session_1795824" class="session v_48987741"> <td class="times">3:15 PM - 4:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">SEO</td><td class="name"><a class="show-details" href="/dallas/session/1795824/seo-evangelism-how-to-build-consensus-around-your-seo-strategy" title="Session Details" data-pjax="0">SEO Evangelism: How to Build Consensus Around Your SEO Strategy</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/2959766-6515a0eeee58e.jpg" alt="Christina Clark" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1187727/christina-clark" title="Speaker Details" data-pjax="0">Christina Clark, HubSpot</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber</td></tr> <tr id="session_2471881" class="session v_72551502"> <td class="times">3:15 PM - 4:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 6-8</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/2471881/breakout-session" title="Session Details" data-pjax="0">Breakout Session</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3423056-659ec55cd5754.jpg" alt="Sok Verdery" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1467837/sok-verdery" title="Speaker Details" data-pjax="0">Sok Verdery, DashHound – A Comporium Technology</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795799" class="session v_48986736"> <td class="times">4:00 PM - 4:15 PM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795799/15-minute-networking-break" title="Session Details" data-pjax="0">15-minute Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795800" class="session v_48986757"> <td class="times">4:15 PM - 5:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 1-3</td><td class="c_72067">CMO</td><td class="name"><a class="show-details" href="/dallas/session/1795800/navigating-the-evolving-cmo-role-how-to-demonstrate-marketing-roi-and-embrace-technological-change" title="Session Details" data-pjax="0">Navigating the Evolving CMO Role: How to Demonstrate Marketing ROI and Embrace Technological Change</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4175471-66954dad24550.png" alt="Alison Murdock" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1300113/alison-murdock" title="Speaker Details" data-pjax="0">Alison Murdock, Trusted CMO</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Maven</td></tr> <tr id="session_2602294" class="session v_77010824"> <td class="times">4:15 PM - 5:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">Humor / Brand Voice / Social Media</td><td class="name"><a class="show-details" href="/dallas/session/2602294/humor-as-a-strategy-using-brand-voice-to-drive-audience-engagement" title="Session Details" data-pjax="0">Humor as a Strategy: Using Brand Voice to Drive Audience Engagement</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/3613008-65dd0139f0a1c.jpg" alt="Michael Albanese" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1470106/michael-albanese" title="Speaker Details" data-pjax="0">Michael Albanese, Borough House Creative</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Fundamental</td></tr> <tr id="session_1795082" class="session v_48963387"> <td class="times">4:15 PM - 5:00 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 6-8</td><td class="c_72067">Data &amp; Analytics / AI</td><td class="name"><a class="show-details" href="/dallas/session/1795082/machine-learning-tactics-that-drive-precise-data-driven-decision-making" title="Session Details" data-pjax="0">Machine Learning Tactics that Drive Precise Data-Driven Decision Making</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4565860-67180476a4ca6.png" alt="Kris Irizawa" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1436322/kris-irizawa" title="Speaker Details" data-pjax="0">Kris Irizawa, eBoost Consulting</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795806" class="session v_48987146"> <td class="times">5:00 PM - 6:00 PM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795806/networking-reception" title="Session Details" data-pjax="0">Networking Reception</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907"><a href="//assets.swoogo.com/uploads/medium/3087584-6536a0397ac81.png" target="_blank"><img class="img-thumbnail" src="https://assets.swoogo.com/uploads/thumb/3087584-6536a0397ac81.png" alt="Networking Reception" style="max-height:75px;"></a></td><td class="c_79111">&nbsp;</td></tr> <tr id="session_2471889" class="session v_72554092"> <td class="times">6:00 PM - 8:00 PM</td><td class="type_id">Networking</td><td class="location">Off-site</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/2471889/vip-networking-reception-by-invitation-only" title="Session Details" data-pjax="0">VIP Networking Reception (By Invitation Only)</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907"><a href="//assets.swoogo.com/uploads/medium/3924706-664239caa1e26.png" target="_blank"><img class="img-thumbnail" src="https://assets.swoogo.com/uploads/thumb/3924706-664239caa1e26.png" alt="VIP Networking Reception (By Invitation Only)" style="max-height:75px;"></a></td><td class="c_79111">&nbsp;</td></tr><tr class="group-heading"><th colspan="9">Thursday, December 5, 2024</th></tr> <tr id="session_2652340" class="session v_78920439"> <td class="times">8:00 AM - 9:00 AM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/2652340/check-in-networking-continental-breakfast-exhibits" title="Session Details" data-pjax="0">Check In | Networking Continental Breakfast &amp; Exhibits</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795811" class="session v_48987671"> <td class="times">9:00 AM - 10:00 AM</td><td class="type_id">Keynote</td><td class="location">Grand Ballroom 1-8</td><td class="c_72067">AI</td><td class="name"><a class="show-details" href="/dallas/session/1795811/digital-doppelgängers-how-savvy-teams-are-augmenting-their-unique-talents-using-the-magic-of-ai" title="Session Details" data-pjax="0">Digital Doppelgänger(s): How Savvy Teams are Augmenting Their Unique Talents Using the Magic of AI</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4006934-665f88758a55b.jpg" alt="Andrew Davis" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1429983/andrew-davis" title="Speaker Details" data-pjax="0">Andrew Davis, Monumental Shift</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_2672627" class="session v_79552801"> <td class="times">10:00 AM - 10:15 AM</td><td class="type_id">Demo</td><td class="location">Demo Zone (Prefunction Area)</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/2672627/live-demo-with-site-impact-creating-actionable-audiences-to-leverage-cross-platform-marketing" title="Session Details" data-pjax="0">Live Demo with Site Impact: Creating Actionable Audiences to Leverage Cross-Platform Marketing</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4601957-672516c006122.png" alt="Adam Nogowski" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1481289/adam-nogowski" title="Speaker Details" data-pjax="0">Adam Nogowski, Site Impact</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795812" class="session v_48987673"> <td class="times">10:00 AM - 10:15 AM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795812/15-minute-networking-break" title="Session Details" data-pjax="0">15-minute Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795079" class="session v_48962797"> <td class="times">10:15 AM - 11:45 AM</td><td class="type_id">Masterclass</td><td class="location">Grand Ballroom 1-3</td><td class="c_72067">SEO</td><td class="name"><a class="show-details" href="/dallas/session/1795079/seo-in-the-age-of-ai-tools-and-strategies-to-upgrade-your-game-[premium-pass-or-vip-pass-required]" title="Session Details" data-pjax="0">SEO in the Age of AI: Tools and Strategies to Upgrade your Game [Premium Pass or VIP Pass Required]</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/2768970-64c142525c610.jpg" alt="Matthew Capala" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1225501/matthew-capala" title="Speaker Details" data-pjax="0">Matthew Capala, Alphametic</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_2471947" class="session v_72557104"> <td class="times">10:15 AM - 11:00 AM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">Email</td><td class="name"><a class="show-details" href="/dallas/session/2471947/4-steps-to-becoming-an-email-marketing-queen-or-king" title="Session Details" data-pjax="0">4 Steps to Becoming an Email Marketing Queen (or King) </a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/2926372-650bd3b765a88.jpg" alt="Jessica Best" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1439761/jessica-best" title="Speaker Details" data-pjax="0">Jessica Best, BetterAve</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Climber</td></tr> <tr id="session_1795843" class="session v_48988177"> <td class="times">10:15 AM - 10:45 AM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 6-8</td><td class="c_72067">Storytelling / Generational Marketing</td><td class="name"><a class="show-details" href="/dallas/session/1795843/capture-consumer-attention-across-generations-with-authentic-purpose-driven-storytelling" title="Session Details" data-pjax="0">Capture Consumer Attention Across Generations with Authentic, Purpose-Driven Storytelling </a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4565882-6718064619c98.png" alt="Paige McCrensky" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1349009/paige-mccrensky" title="Speaker Details" data-pjax="0">Paige McCrensky, The Storytelling Catalyst Group</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795818" class="session v_48987703"> <td class="times">11:00 AM - 11:15 AM</td><td class="type_id">Networking</td><td class="location">Level 4 Prefunction</td><td class="c_72067">&nbsp;</td><td class="name"><a class="show-details" href="/dallas/session/1795818/15-minute-networking-break" title="Session Details" data-pjax="0">15-minute Networking Break</a></td><td class="speakersImages">&nbsp;</td><td class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795605" class="session v_48985048"> <td class="times">11:15 AM - 12:00 PM</td><td class="type_id">Breakout Session</td><td 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class="speakersLinks">&nbsp;</td><td class="c_74907">&nbsp;</td><td class="c_79111">&nbsp;</td></tr> <tr id="session_1795084" class="session v_48963390"> <td class="times">1:00 PM - 2:30 PM</td><td class="type_id">Masterclass</td><td class="location">Grand Ballroom 1-3</td><td class="c_72067">SEO</td><td class="name"><a class="show-details" href="/dallas/session/1795084/seo-audit-in-2025-how-to-develop-a-winning-strategy-[premium-pass-or-vip-pass-required]" title="Session Details" data-pjax="0">SEO Audit in 2025: How to Develop a Winning Strategy [Premium Pass or VIP Pass Required]</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/2768970-64c142525c610.jpg" alt="Matthew Capala" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1225501/matthew-capala" title="Speaker Details" data-pjax="0">Matthew Capala, Alphametic</a></td><td 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class="c_79111">&nbsp;</td></tr> <tr id="session_1795813" class="session v_48987675"> <td class="times">3:00 PM - 3:45 PM</td><td class="type_id">Breakout Session</td><td class="location">Grand Ballroom 4-5</td><td class="c_72067">AI</td><td class="name"><a class="show-details" href="/dallas/session/1795813/drewdini-unplugged-build-your-own-digital-doppelgänger-in-35-minutes" title="Session Details" data-pjax="0">Drewdini Unplugged: Build Your Own Digital Doppelgänger in 35 Minutes</a></td><td class="speakersImages"><img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/4006934-665f88758a55b.jpg" alt="Andrew Davis" style="width:75px;min-width:75px;"></td><td class="speakersLinks"><a class="show-details" href="https://www.digitalsummit.com/dallas/speaker/1429983/andrew-davis" title="Speaker Details" data-pjax="0">Andrew Davis, Monumental Shift</a></td><td class="c_74907">&nbsp;</td><td class="c_79111">Fundamental</td></tr> <tr id="session_2471888" class="session v_72553375"> 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const seconds = Math.floor((distance % (1000 * 60)) / 1000); countdownDiv.innerHTML = ` <div class="ds-countdown-before">${currentEvent.textBefore}</div> <div class="ds-countdown-item">${days}d</div> <div class="ds-countdown-item">${hours}h</div> <div class="ds-countdown-item">${minutes}m</div> <div class="ds-countdown-item ds-countdown-item-accent">${seconds}s</div> <div class="ds-countdown-after">${currentEvent.textAfter}</div>`; // Apply seconds color if provided const secondsItem = countdownDiv.querySelector('.ds-countdown-item-accent'); if (secondsItem && currentEvent.secondsColor && currentEvent.secondsColor.trim() !== '') { secondsItem.style.color = currentEvent.secondsColor; } else if (secondsItem) { secondsItem.style.color = ''; // Reset to default } // Apply itemsBgColor to all ds-countdown-item elements const countdownItems = countdownDiv.querySelectorAll('.ds-countdown-item'); countdownItems.forEach((item) => { if (currentEvent.itemsBgColor && currentEvent.itemsBgColor.trim() !== '') { item.style.backgroundColor = currentEvent.itemsBgColor; 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