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class="menu-icon" type="button" data-toggle="off-canvas">Menu</button></li></ul></div></div></div> </header> <hero><div class="mobile-hero-wrap "> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/07/link-management_mobile.png" alt="Mobile Hero"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/link-management_desktop@3x-1.png" alt="Desktop hero" class="hide"><section class="hero-content " style="background-color:;background-image:url(https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/link-management_desktop@3x-1.png);"><div class="hero-wrap"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell large-7"><p><strong>Link Management</strong></p><h1>Connect and ignite action with every link</h1><h2>Whether you’re sharing one link or millions, Bitly lets you personalize, share, and track your content links, while capturing data with every click.</h2><p><a class="button button-large" href="https://web.archive.org/web/20220922080034/https://bitly.com/pages/pricing">Start For Free</a></p></div></div></div></div> </section></div> </hero><div class="content" id="content"><div class="inner-content"> <main class="main" role="main"> <article id="post-8630" class="post-8630 page type-page status-publish has-post-thumbnail hentry" role="article" itemscope itemtype="http://schema.org/WebPage"><div class="entry-content" itemprop="text"> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="two-columns text-content fancy-list small-row-reverse align-middle" style="background-image:url(/web/20220922080034im_/https://bitly.com/pages/products/link-management);background-color:"><div class="grid-container"><div class="block-intro"><p><strong>Branding</strong></p><h3>Turn your links into brand assets</h3><h4>Build links that are more readable, trustworthy and likely to be clicked.</h4></div><div class="inner-content grid-x grid-margin-x grid-padding-x align-center"><div class="cell large-6"><div class="content-padding"><ul><li>Create custom domains, and replace “bit.ly” with your own brand name</li><li>Customize link back-halves (often called “URL slugs”) so people know where you’re sending them</li><li>Automatically brand links with your custom domain whenever someone shortens a long URL using Bitly</li></ul></div></div><div class="cell large-6"><div class="content-padding"><p><img loading="lazy" class="alignnone size-full wp-image-8639" src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/bitly_branding_link-management.png" alt="" width="1100" height="600"></p></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="two-columns text-content fancy-list align-middle" style="background-image:url(/web/20220922080034im_/https://bitly.com/pages/products/link-management);background-color:"><div class="grid-container"><div class="block-intro"><p><strong>SMS & Customer Engagement </strong></p><h3>Get more engagement with your customer text notifications</h3><h4>Use branded short links to personalize 1:1 messages to customers and prospects.</h4></div><div class="inner-content grid-x grid-margin-x grid-padding-x align-center"><div class="cell large-6"><div class="content-padding"><p><img loading="lazy" class="alignnone size-full wp-image-8692" src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/bitly-sms-link-management.png" alt="" width="1100" height="600"></p></div></div><div class="cell large-6"><div class="content-padding"><ul><li style="font-weight: 400;" aria-level="1">Create custom domains and link back-halves to show customers they’re from a trusted source</li><li style="font-weight: 400;" aria-level="1">Securely shorten links so they don’t take up valuable character count</li><li style="font-weight: 400;" aria-level="1">Use Bitly’s API to programmatically generate millions of short branded links per day</li></ul></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="two-columns text-content fancy-list small-row-reverse align-middle" style="background-image:url(/web/20220922080034im_/https://bitly.com/pages/products/link-management);background-color:"><div class="grid-container"><div class="block-intro"><p><strong>Campaign Management</strong></p><h3>All your links in one place</h3><h4>Aggregate, manage, and track all of your links from a single, centralized location.</h4></div><div class="inner-content grid-x grid-margin-x grid-padding-x align-center"><div class="cell large-6"><div class="content-padding"><ul><li style="font-weight: 400;" aria-level="1">Create, manage, and track marketing campaigns from email and social media, to digital ads and offline media, all in one place</li><li style="font-weight: 400;" aria-level="1">Build UTM parameters and create links in bulk for marketing channels and campaigns, all at once</li><li style="font-weight: 400;" aria-level="1">View performance across paid, earned and owned channels, down to city-level and organic shares</li></ul></div></div><div class="cell large-6"><div class="content-padding"><p><img loading="lazy" class="alignnone size-full wp-image-8640" src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/bitly_campaign-management_link-mangement.png" alt="" width="1100" height="600"></p></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="two-columns text-content fancy-list align-middle" style="background-image:url(/web/20220922080034im_/https://bitly.com/pages/products/link-management);background-color:"><div class="grid-container"><div class="block-intro"><p><strong>Link Management</strong></p><h3>Stay flexible and agile</h3><h4>Organize, configure, and edit links to grow with your audience.</h4></div><div class="inner-content grid-x grid-margin-x grid-padding-x align-center"><div class="cell large-6"><div class="content-padding"><p><img loading="lazy" class="alignnone size-full wp-image-8698" src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/bitly-lm-link-management.png" alt="" width="1100" height="600"></p></div></div><div class="cell large-6"><div class="content-padding"><ul><li style="font-weight: 400;" aria-level="1">Use tags to organize links and make searching easy. Track channels you share them on, as well as configure them for marketing campaigns</li><li style="font-weight: 400;" aria-level="1">Search and browse existing links by name and date or further filter them by tags, custom branding, or hidden links</li><li style="font-weight: 400;" aria-level="1">Assign and redirect a new URL to any of your links, including QR Codes, to correct a destination error, update a destination, or expire old links</li></ul></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="two-columns text-content fancy-list small-row-reverse align-middle" style="background-image:url(/web/20220922080034im_/https://bitly.com/pages/products/link-management);background-color:"><div class="grid-container"><div class="block-intro"><p><strong>Marketing Reporting & Analytics</strong></p><h3>Understand what’s resonating with your audience</h3><h4>Capture data with every click; make smarter decisions about which content and platforms to focus your efforts and dollars on.</h4></div><div class="inner-content grid-x grid-margin-x grid-padding-x align-center"><div class="cell large-6"><div class="content-padding"><ul><li style="font-weight: 400;" aria-level="1">Track organic shares across earned media, including links other Bitly users create that point to your content</li><li style="font-weight: 400;" aria-level="1">Get insights down to the local city-level to see what content your audience is excited about</li><li style="font-weight: 400;" aria-level="1">Export click data into other analytics for ad-hoc reporting and deeper analysis on your audiences and content</li></ul></div></div><div class="cell large-6"><div class="content-padding"><p><img loading="lazy" class="alignnone size-full wp-image-8701" src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/bitly-reporting-link-management.png" alt="" width="1100" height="600"></p></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="testimonial-block v2"><div class="grid-container"><div class="block-intro"><h3 style="text-align: center;">What Bitly customers are saying</h3></div><div class="inner-content grid-x grid-margin-x"><div class="cell"><div class="testimonials owl-carousel owl-theme"><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/stars-quote-widget.png" alt="stars"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/Quote.svg" alt="quotes"></div><div class="testimonial-content"><p>The more I use Bitly, the more valuable it becomes to me. It cuts my time down because it saves all my information, and it gives me insight into which links are most popular and have the most clicks.</p></div><div class="testimonial-owner"><p>Mary H. – YouTube Influencer</p></div></div></div><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/stars-quote-widget.png" alt="stars"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/Quote.svg" alt="quotes"></div><div class="testimonial-content"><p>Bitly helps me customize and shorten my URLs so that marketing campaigns are totally effective. What I like most is that we can route and redirect our visits according to the country, the device, the IP ranges and the type of connection. Its analytical panel is easy to understand and provides us with statistics and precise metrics, along with graphics to segment and reach our target audience.</p></div><div class="testimonial-owner"><p>Evan B. – SEO/SEM Search Engine Specialist, Vodafone</p></div></div></div><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/stars-quote-widget.png" alt="stars"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/Quote.svg" alt="quotes"></div><div class="testimonial-content"><p>My Bitly customer support agent is always a click away and has always gone the extra mile to ensure I fully understand the product and also provides best practices, tips and tricks to utilize Bitly in a smarter, more efficient way.</p></div><div class="testimonial-owner"><p>Evan G. – Enterprise Customer</p></div></div></div><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/stars-quote-widget.png" alt="stars"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/Quote.svg" alt="quotes"></div><div class="testimonial-content"><p>It’s simple and quick to shorten links no matter how many URLs are being worked on and branding them to suit our company standards helps attract customers and clicks.</p></div><div class="testimonial-owner"><p>Joyce B. – Software Engineer</p></div></div></div><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/stars-quote-widget.png" alt="stars"> <img src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2021/11/Quote.svg" alt="quotes"></div><div class="testimonial-content"><p>Bitly has enabled us to build trust with clients by giving them branded short links that carry the main message of the link and that carries our brand. Bitly also gives us data analytics on who is clicking our links which helps us carry the clients forward in the advertising process.</p></div><div class="testimonial-owner"><p>Thankdeka M. – Project Manager</p></div></div></div></div></div></div></div> </section> <section class="full-width-content text-content " style="background-image:url(/web/20220922080034im_/https://bitly.com/pages/products/link-management);background-color:"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><h3 class="header-m" style="text-align: center; margin-bottom: 50px;">Loved by big and small brands everywhere</h3><ul id="gallery-1" class="gallery galleryid-8630 gallery-columns-8 gallery-size-full "><li class="gallery-item first-in-row first-row"><figure class="gallery-icon landscape"><img width="160" height="60" 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src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/marriott.svg" class="attachment-full size-full" alt="" loading="lazy"></figure></li><li class="gallery-item first-row"><figure class="gallery-icon landscape"><img width="160" height="60" src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/new-york-times.svg" class="attachment-full size-full" alt="" loading="lazy"></figure></li><li class="gallery-item first-row"><figure class="gallery-icon landscape"><img width="160" height="60" src="https://web.archive.org/web/20220922080034im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/06/electronic-arts.svg" class="attachment-full size-full" alt="" loading="lazy"></figure></li></ul><div class="clearfix"></div></div></div></div> </section> <section class="full-width-content text-content dark-row" style="background-image:url(/web/20220922080034im_/https://bitly.com/pages/products/link-management);background-color:#0b1736"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><h3 style="text-align: center;">Get closer to your audience and customers today</h3><p style="text-align: center; margin-top: 40px;"><a class="button button-large" href="https://web.archive.org/web/20220922080034/https://bitly.com/pages/pricing">Start for Free</a></p></div></div></div> </section></div> </article> </main></div></div><section class="bottom-cta"><div id="custom_html-2" class="widget_text page-bottom widget widget_custom_html"><div class="textwidget custom-html-widget"><section class="full-width-content text-content dark-row" style="background-color:#0b1736"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><div class="hide-home"><h3 style="text-align: center;">Get closer 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