International Conference on Strategic Marketing Management ICSMM in December 2024 in Auckland

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title="International Conference on Strategic Marketing Management (ICSMM)">Strategic Marketing Management</a></li> </ol> </nav> <h1 class="text-center"> ICSMM 2024: 18. International Conference on Strategic Marketing Management </h1> <h2 class="text-center">December 02-03, 2024 in Auckland, New Zealand</h2> <div class="mt-4"> <div class="card"> <div class="ribbon ribbon-green ribbon-top-right"><span>DIGITAL</span></div> <img src="https://cdn.waset.org/i/1140x400/static/images/cities/auckland.jpg" alt="Auckland" class="card-img-top"> <div class="card-body" style="padding:1.15rem;"> <div class="clearfix mb-1"> <div class="float-left">Conference Code: <strong>24NZAU12ICSMM019</strong></div> <div class="float-right"> <span id="dpContainer"></span> <a rel="nofollow" href="https://waset.org/strategic-marketing-management-conference-in-december-2024-in-auckland/reminder" class="btn btn-danger" data-modalify="true" title="Submission Reminder"><i class="far fa-bell"></i></a> <a rel="nofollow" href="https://waset.org/profile/submissions/papers/create/81981/9199" class="btn btn-success btn-paper-submission" title="Strategic Marketing Management, December 2024, Auckland"><i class="far fa-file-alt"></i> Submit Your Paper</a> <a rel="nofollow" href="https://waset.org/profile/registrations/author/create/81981/9199" class="btn btn-info" title="Author Registration">Author Registration</a> <a rel="nofollow" href="https://waset.org/profile/registrations/listener/create/81981/9199" class="btn btn-info" title="Listener Registration">Listener Registration</a> </div> </div> <nav> <div class="nav nav-tabs" id="nav-tab" role="tablist"> <a class="nav-item nav-link active" id="nav-about-tab" data-toggle="tab" href="#nav-about" role="tab">About</a> <a class="nav-item nav-link" id="nav-venue-tab" data-toggle="tab" href="#nav-venue" role="tab">Venue</a> <a class="nav-item nav-link" id="nav-topics-tab" data-toggle="tab" href="#nav-topics" role="tab">Call For Papers</a> <a class="nav-item nav-link" id="nav-dates-tab" data-toggle="tab" href="#nav-dates" role="tab">Important Dates</a> <a class="nav-item nav-link" id="nav-committee-tab" data-toggle="tab" href="#nav-committee" role="tab">Committees</a> <a class="nav-item nav-link" id="nav-fees-tab" data-toggle="tab" href="#nav-fees" role="tab">Registration Fees</a> <a class="nav-item nav-link" id="nav-program-tab" data-toggle="tab" href="#nav-program" role="tab">Program</a> <a class="nav-item nav-link" id="nav-photos-tab" data-toggle="tab" href="#nav-photos" role="tab">Conference Photos</a> <a class="nav-item nav-link" id="nav-flyer-tab" data-toggle="tab" href="#nav-flyer" role="tab">Flyer</a> </div> </nav> <div class="tab-content pt-3" id="nav-tabContent"> <div class="tab-pane fade show active text-justify" id="nav-about" role="tabpanel"> <div> <div class="clearfix"> <h3 class="float-left">The International Research Conference Aims and Objectives</h3> </div> <p> The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the <a href="https://waset.org/conferences-in-december-2024-in-auckland/program#human-and-social-sciences-research" target="_blank" title="December 2024 in Auckland Conference Program">conference program</a>. Events will run over a span of time during the conference depending on the number and length of the presentations. With its high quality, it provides an exceptional value for students, academics and industry researchers. </p> <p> <strong>International Conference on Strategic Marketing Management</strong> aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Strategic Marketing Management. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Strategic Marketing Management. </p> </div> <h3>Call for Contributions</h3> <p> Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Strategic Marketing Management are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials. </p> <h3>Guidelines for Authors</h3> <p> Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for <a target="_blank" rel="nofollow" href="https://waset.org/static/files/help/wasetPaperCheckList.pdf">Full-Text Papers</a> and <a target="_blank" rel="nofollow" href="https://waset.org/static/files/help/wasetAbstractCheckList.pdf">Abstract Papers</a>. </p> <p> Please refer to the <a target="_blank" rel="nofollow" href="https://waset.org/page/paper-submission-guideline">Paper Submission Guideline</a>, <a target="_blank" rel="nofollow" href="https://waset.org/page/abstract-submission-guideline">Abstract Submission Guideline</a> and <a target="_blank" rel="nofollow" href="https://waset.org/page/author-information">Author Information</a> before submitting your paper. </p> <h3>Conference Proceedings</h3> <p> All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the <a target="_blank" href="https://publications.waset.org">Open Science Index</a>, <a target="_blank" href="https://scholar.google.com/citations?user=kfYkqrMAAAAJ&hl=en">Google Scholar</a>, <a target="_blank" href="https://www.semanticscholar.org/search?q=World%20Academy%20of%20Science%2C%20Engineering%20and%20Technology&sort=relevance">Semantic Scholar</a>, <a target="_blank" href="https://zenodo.org/communities/waset/?page=1&size=20">Zenedo</a>, <a target="_blank" href="https://www.base-search.net/Search/Results?lookfor=World+Academy+of+Science%2C+Engineering+and+Technology+&type=all&oaboost=1&ling=1&name=&newsearch=1&refid=dcbasen">BASE</a>, <a target="_blank" href="https://www.worldcat.org/search?qt=worldcat_org_all&q=World+Academy+of+Science%2C+Engineering+and+Technology">WorldCAT</a>, <a target="_blank" href="http://www.sherpa.ac.uk/romeo/search.php?id=566&fIDnum=|&mode=simple&la=en">Sherpa/RoMEO</a>, and other index databases. <a target="_blank" href="https://waset.org/page/impact-factor">Impact Factor Indicators</a>. </p> <h3>Special Journal Issues</h3> <p> <strong>18. International Conference on Strategic Marketing Management</strong> has teamed up with the Special Journal Issue on <a target="_blank" href="https://publications.waset.org/economics-and-management-engineering">Strategic Marketing Management</a>. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge. </p> <h3>Conference Sponsor and Exhibitor Opportunities</h3> <p> The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the <a href="https://waset.org/profile/registrations/sponsorship/create/81981/9199">Conference Sponsorship Request Form</a>. </p> <div class="mt-3"> <h3>Application Forms</h3> <ul> <li><a href="https://waset.org/profile/submissions/papers/create/81981/9199">Paper Submission</a></li> <li><a href="https://waset.org/profile/registrations/author/create/81981/9199">Author Registration</a></li> <li><a href="https://waset.org/profile/registrations/listener/create/81981/9199">Listener Registration</a></li> <li><a href="https://waset.org/profile/registrations/sponsorship/create/81981/9199">Sponsorship and Exhibition</a></li> <li><a href="https://waset.org/profile/registrations/volunteerism/create/81981/9199">Volunteerism</a></li> </ul> </div> <div class="mt-3"> <h3>Selected Papers</h3> <ol> <li> <a href="https://publications.waset.org/10013447/a-case-study-on-how-outreach-programmes-form-and-develop-the-biomedical-engineering-community-in-hong-kong" target="_blank">A Case Study on How Outreach Programmes Form and Develop the Biomedical Engineering Community in Hong Kong</a><br /> Sum Lau, Wing Chung Cleo Lau, Wing Yan Chu, Long Ching Ip, Wan Yin Lo, Jo Long Sam Yau, Ka Ho Hui, Sze Yi Mak </li> <li> <a href="https://publications.waset.org/10013449/methodology-of-islamic-economics-scope-and-prospects" target="_blank">Methodology of Islamic Economics: Scope and Prospects</a><br /> Ahmad Abdulkadir Ibrahim </li> <li> <a href="https://publications.waset.org/10013502/digital-content-strategy-detailed-review-of-the-key-content-components" target="_blank">Digital Content Strategy: Detailed Review of the Key Content Components</a><br /> Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq </li> <li> <a href="https://publications.waset.org/10013567/contract-design-a-key-for-adopting-discontinuous-innovations-in-socio-technical-sustainability-transitions" target="_blank">Contract Design: A Key for Adopting Discontinuous Innovations in Socio-Technical Sustainability Transitions</a><br /> Rami Darwish </li> <li> <a href="https://publications.waset.org/10013585/effects-of-livestream-affordances-on-consumer-purchase-willingness-explicit-it-affordances-perspective" target="_blank">Effects of Livestream Affordances on Consumer Purchase Willingness: Explicit IT Affordances Perspective</a><br /> Isaac O. Asante, Yushi Jiang, Hailin Tao </li> <li> <a href="https://publications.waset.org/10013799/enhancing-agricultural-sustainability-and-food-security-in-somalia-addressing-climate-change-challenges" target="_blank">Enhancing Agricultural Sustainability and Food Security in Somalia: Addressing Climate Change Challenges</a><br /> Ahmed A. Hassan </li> <li> <a href="https://publications.waset.org/10013778/innovation-ecosystems-in-the-construction-industry" target="_blank">Innovation Ecosystems in the Construction Industry</a><br /> Cansu Gülser, Tuğce Ercan </li> <li> <a href="https://publications.waset.org/10013767/consumers-responses-to-non-traditional-marketing-communication-strategies-for-advertising-herbal-products" target="_blank">Consumers’ Responses to Non-Traditional Marketing Communication Strategies for Advertising Herbal Products</a><br /> Chioma Ifeoma Agbasimelo, Stephen Afam Kenechukwu </li> <li> <a href="https://publications.waset.org/10013845/knowledge-spillovers-from-patent-citations-evidence-from-swiss-manufacturing-industry" target="_blank">Knowledge Spillovers from Patent Citations: Evidence from Swiss Manufacturing Industry</a><br /> Racha Khairallah, Lamia Ben Hamida </li> <li> <a href="https://publications.waset.org/10013866/innovation-and-technologies-synthesis-of-various-components-a-contribution-to-the-precision-irrigation-development-for-open-field-fruit-orchards" target="_blank">Innovation and Technologies Synthesis of Various Components: A Contribution to the Precision Irrigation Development for Open-Field Fruit Orchards</a><br /> P. Chatrabhuti, S. Visessri, T. Charinpanitkul </li> <li> <a href="https://publications.waset.org/10013144/evaluation-of-sustainable-business-model-innovation-in-increasing-the-penetration-of-renewable-energy-in-the-ghana-power-sector" target="_blank">Evaluation of Sustainable Business Model Innovation in Increasing the Penetration of Renewable Energy in the Ghana Power Sector</a><br /> Victor Birikorang Danquah </li> <li> <a href="https://publications.waset.org/10013019/personalized-email-marketing-strategy-a-reinforcement-learning-approach" target="_blank">Personalized Email Marketing Strategy: A Reinforcement Learning Approach</a><br /> Lei Zhang, Tingting Xu, Jun He, Zhenyu Yan, Roger Brooks </li> <li> <a href="https://publications.waset.org/10013028/an-exploration-of-cross-cultural-behaviour-the-characteristics-of-chinese-consumers-decision-making-in-europe" target="_blank">An Exploration of Cross-Cultural Behaviour: The Characteristics of Chinese Consumers’ Decision Making in Europe</a><br /> Yongsheng Guo, Xiaoxian Zhu, Mandella Osei-Assibey Bonsu </li> <li> <a href="https://publications.waset.org/10013101/reflective-thinking-and-experiential-learning-a-quasi-experimental-quanti-quali-response-to-greater-diversification-of-activities-and-greater-integration-of-student-profiles" target="_blank">Reflective Thinking and Experiential Learning: A Quasi-Experimental Quanti-Quali Response to Greater Diversification of Activities and Greater Integration of Student Profiles</a><br /> P. Bogas </li> <li> <a href="https://publications.waset.org/10013307/emerging-technologies-in-european-aeronautics-how-collaborative-innovation-efforts-are-shaping-the-industry" target="_blank">Emerging Technologies in European Aeronautics: How Collaborative Innovation Efforts are Shaping the Industry</a><br /> Nikola Radovanovic, Petros Gkotsis, Mathieu Doussineau </li> </ul> </div> </div> <div class="tab-pane fade" id="nav-venue" role="tabpanel"> <p>Digital Program consists of the e-proceedings book which is available online-only and includes the conference communications (proceedings abstracts and papers). Registered participants can access the digitally available conference proceedings ( and certificates ) by visiting their profile pages. </p> </div> <div class="tab-pane fade" id="nav-topics" role="tabpanel"> <div> Advertising and integrated marketing communication<br /> Advertising and children<br /> Beauty business and medical tourism management<br /> B-to-B and industrial marketing<br /> Business administration<br /> Business law and ethics<br /> Consumer behavior in the service industry<br /> Consumer behavior of international tourism<br /> Consumer psychology<br /> Corporate branding<br /> Corporate marketing-corporate reputation<br /> Cross media marketing-cross media management<br /> Cultural marketing<br /> Customer relationship management<br /> Decision sciences and operations management<br /> Design and color marketing<br /> E-business, e-government, and e-society<br /> Eco-marketing<br /> Economics<br /> Fashion marketing of luxury brands<br /> Fashion merchandizing<br /> Global consumer behavior and marketing strategy<br /> Global marketing-challenges in the face of economic uncertainty<br /> Global product innovation management<br /> Human resources<br /> Innovation and learning<br /> Innovation, diffusion and adoption of high technology<br /> Interactive advertising<br /> Intercultural communication<br /> International business<br /> Internet marketing<br /> Knowledge management<br /> Marketing and public policy<br /> Management and organizational behavior<br /> Management and sustainable development<br /> Management information systems<br /> Mapping strategic thinking in marketing<br /> Marketing and innovation in international markets<br /> Marketing channels and relationship marketing<br /> Marketing dynamic capabilities<br /> Marketing model-consumer choice model and demand forecasting<br /> Marketing orientation in emerging economies<br /> Marketing strategy<br /> Mobile marketing<br /> Negotiation, relationship selling and global account management<br /> Operational research and its applications to industry and economy<br /> Retail management<br /> Sales management<br /> Small business and entrepreneurship<br /> Social issues in management<br /> Strategic business<br /> Strategic marketing<br /> Technology and innovation </div> </div> <div class="tab-pane fade" id="nav-dates" role="tabpanel"> <table class="table table-sm table-striped"> <tbody> <tr> <td>Abstracts/Full-Text Paper Submission Deadline</td> <td> </td> <td class="textright">November 28, 2024</td> </tr> <tr> <td>Notification of Acceptance/Rejection</td> <td> </td> <td class="textright">December 12, 2024</td> </tr> <tr> <td>Final Paper (Camera Ready) Submission & Early Bird Registration Deadline</td> <td> </td> <td class="textright">November 02, 2024</td> </tr> <tr> <td>Conference Dates</td> <td> </td> <td class="textright">December 02-03, 2024</td> </tr> </tbody> </table> </div> <div class="tab-pane fade" id="nav-fees" role="tabpanel"> </div> <div class="tab-pane fade" id="nav-committee" role="tabpanel"></div> <div class="tab-pane fade" id="nav-program" role="tabpanel"></div> <div class="tab-pane fade" id="nav-photos" role="tabpanel"></div> <div class="tab-pane fade" id="nav-flyer" role="tabpanel"></div> </div> <div class="card-text text-justify"> </div> </div> </div> </div> <h3 class="text-center mt-3">Other Conferences</h3> <div class="row mt-3"> <div class="col-md-6 mb-3"> <div class="card"> <div class="ribbon ribbon-green ribbon-top-right"><span>DIGITAL</span></div> <img src="https://cdn.waset.org/i/360x100/static/images/cities/melbourne.jpg" alt="Melbourne" class="card-img-top"> <div class="card-body"> <h5 class="card-title"> <a href="https://waset.org/strategic-marketing-management-conference-in-february-2025-in-melbourne" title="International Conference on Strategic Marketing Management ICSMM in February 2025 in Melbourne"> February 2025 in Melbourne </a> </h5> <ul class="list-unstyled"> <li>Conference Code: 25AUME02ICSMM019</li> <li>Abstract/Full-Text Paper Submission: November 28, 2024</li> <li>Notification of Acceptance/Rejection: December 12, 2024</li> <li>Final Paper and Early Bird Registration: December 17, 2024</li> <li>Conference Date: February 03-04, 2025</li> <li><a href="https://waset.org/conferences-in-february-2025-in-melbourne/program" title="February 2025 in Melbourne Conference Program">Conference Program</a></li> </ul> </div> </div> </div> <div class="col-md-6 mb-3"> <div class="card"> <div class="ribbon ribbon-green ribbon-top-right"><span>DIGITAL</span></div> <img src="https://cdn.waset.org/i/360x100/static/images/cities/default.jpg" alt="Guangzhou" class="card-img-top"> <div class="card-body"> <h5 class="card-title"> <a href="https://waset.org/strategic-marketing-management-conference-in-february-2025-in-guangzhou" title="International Conference on Strategic Marketing Management ICSMM in February 2025 in Guangzhou"> February 2025 in Guangzhou </a> </h5> <ul class="list-unstyled"> <li>Conference Code: 25CNGU02ICSMM019</li> <li>Abstract/Full-Text Paper Submission: November 28, 2024</li> <li>Notification of Acceptance/Rejection: December 12, 2024</li> <li>Final Paper and Early Bird Registration: January 04, 2025</li> <li>Conference Date: February 03-04, 2025</li> <li><a href="https://waset.org/conferences-in-february-2025-in-guangzhou/program" title="February 2025 in Guangzhou Conference Program">Conference Program</a></li> </ul> </div> </div> </div> <div class="col-md-6 mb-3"> <div class="card"> <div class="ribbon ribbon-hybrid ribbon-top-right"><span>HYBRID</span></div> <img src="https://cdn.waset.org/i/360x100/static/images/cities/auckland.jpg" alt="Auckland" class="card-img-top"> <div class="card-body"> <h5 class="card-title"> <a href="https://waset.org/strategic-marketing-management-conference-in-december-2025-in-auckland" title="International Conference on Strategic Marketing Management ICSMM in December 2025 in Auckland"> December 2025 in Auckland </a> </h5> <ul class="list-unstyled"> <li>Conference Code: 25NZAU12ICSMM019</li> <li>Abstract/Full-Text Paper Submission: November 28, 2024</li> <li>Notification of Acceptance/Rejection: December 12, 2024</li> <li>Final Paper and Early Bird Registration: November 02, 2025</li> <li>Conference Date: December 01-02, 2025</li> <li><a href="https://waset.org/conferences-in-december-2025-in-auckland/program" title="December 2025 in Auckland Conference Program">Conference Program</a></li> </ul> </div> </div> </div> <div class="col-md-6 mb-3"> <div class="card"> <div class="ribbon ribbon-hybrid ribbon-top-right"><span>HYBRID</span></div> <img src="https://cdn.waset.org/i/360x100/static/images/cities/melbourne.jpg" alt="Melbourne" class="card-img-top"> <div class="card-body"> <h5 class="card-title"> <a href="https://waset.org/strategic-marketing-management-conference-in-february-2026-in-melbourne" title="International Conference on Strategic Marketing Management ICSMM in February 2026 in Melbourne"> February 2026 in Melbourne </a> </h5> <ul class="list-unstyled"> <li>Conference Code: 26AUME02ICSMM019</li> <li>Abstract/Full-Text Paper Submission: February 13, 2025</li> <li>Notification of Acceptance/Rejection: February 27, 2025</li> <li>Final Paper and Early Bird Registration: December 17, 2025</li> <li>Conference Date: February 01-02, 2026</li> <li><a href="https://waset.org/conferences-in-february-2026-in-melbourne/program" title="February 2026 in Melbourne Conference Program">Conference Program</a></li> </ul> </div> </div> </div> <div class="col-md-6 mb-3"> <div class="card"> <div class="ribbon ribbon-hybrid ribbon-top-right"><span>HYBRID</span></div> <img src="https://cdn.waset.org/i/360x100/static/images/cities/auckland.jpg" alt="Auckland" class="card-img-top"> <div class="card-body"> <h5 class="card-title"> <a href="https://waset.org/strategic-marketing-management-conference-in-december-2026-in-auckland" title="International Conference on Strategic Marketing Management ICSMM in December 2026 in Auckland"> December 2026 in Auckland </a> </h5> <ul class="list-unstyled"> <li>Conference Code: 26NZAU12ICSMM019</li> <li>Abstract/Full-Text Paper Submission: February 13, 2025</li> <li>Notification of Acceptance/Rejection: February 27, 2025</li> <li>Final Paper and Early Bird Registration: November 02, 2026</li> <li>Conference Date: December 01-02, 2026</li> <li><a href="https://waset.org/conferences-in-december-2026-in-auckland/program" title="December 2026 in Auckland Conference Program">Conference Program</a></li> </ul> </div> </div> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" 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International Conference on Strategic Marketing Management ICSMM in December 2024 in Auckland