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Top','Copy');" data-link="https://pec-ly.com/?6r2B"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/share-icon.svg" width="40" height="40" alt="Share link"/><div class="copy-alert" style="display: none;">Link copied</div></a></li> </ul> </div> </div> <div class="entry-content"> <p><span data-preserver-spaces="true">In April 2024, content marketers can tap into activities and niche holidays while introducing their products.</span></p> <p><span data-preserver-spaces="true">Content marketing is creating, publishing, and promoting content — <a href="https://www.practicalecommerce.com/help-for-mediocre-writers" data-wpel-link="internal">articles</a>, <a href="https://www.practicalecommerce.com/how-to-start-a-successful-podcast-for-ecommerce" data-wpel-link="internal">podcasts</a>, <a href="https://www.practicalecommerce.com/wide-base-strategy-for-short-form-videos" data-wpel-link="internal">videos</a> — to attract, engage, and retain shoppers.</span></p> <p><span data-preserver-spaces="true">Content is the foundation for search engine optimization and lifecycle and social media marketing. It relies on reciprocity: Provide something of value, and readers will reciprocate by shopping in your online store.</span></p> <p><span data-preserver-spaces="true">Here are five content marketing ideas your business can use for April 2024.</span></p> <h3><span data-preserver-spaces="true">Connect Activities and Products</span></h3> <div id="attachment_1533920" style="width: 580px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-1533920" class="wp-image-1533920 size-large" title="Photo of hikers on the Camino de Santiago from the REI blog" src="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-rei-e1709464547689-570x280.jpg" alt="Photo of hikers on the Camino de Santiago from the REI blog" width="570" height="280" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-rei-e1709464547689-570x280.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-rei-e1709464547689-300x147.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-rei-e1709464547689-768x377.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-rei-e1709464547689.jpg 1000w" sizes="(max-width: 570px) 100vw, 570px" /><p id="caption-attachment-1533920" class="wp-caption-text">REI’s blog includes posts that read like a magazine feature whilst promoting the products the company sells.</p></div> <p><span data-preserver-spaces="true">REI, the outdoor apparel and gear retailer, published an article called “</span><a class="editor-rtfLink" href="https://www.rei.com/blog/travel/how-to-hike-the-camino-de-santiago" target="_blank" rel="noopener external noreferrer" data-wpel-link="external"><span data-preserver-spaces="true">How to Hike the Camino de Santiago</span></a><span data-preserver-spaces="true">” in January 2024. </span></p> <p><span data-preserver-spaces="true">The article reads like an adventure magazine, with an overview of the trail’s history and useful information about making the trip. </span><span data-preserver-spaces="true">This piece could appear in search results about the Camino de Santiago or be featured in REI’s newsletter. </span></p> <p><span data-preserver-spaces="true">The post, however, goes further. It includes a section about what to pack for the journey and links to several of REI’s products. The section makes sense in the article’s context, provides additional value to the reader, and helps REI sell.</span></p> <p><span data-preserver-spaces="true">For your company’s April content marketing, describe an activity your customers are likely interested in. Combine good, magazine-style writing with sensible product links.</span></p> <h3><span data-preserver-spaces="true">National Welding Month</span></h3> <div id="attachment_1533923" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1533923" class="wp-image-1533923 size-large" title="Photo of a person welding" src="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-welding-570x380.jpg" alt="Photo of a person welding" width="570" height="380" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-welding-570x380.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-welding-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-welding-360x240.jpg 360w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-welding-768x512.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-welding.jpg 1000w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1533923" class="wp-caption-text">National Welding Month is an opportunity to reach blue-collar readers.</p></div> <p><span data-preserver-spaces="true">April 2024 is National Welding Month. The American Welding Society established the occasion to remind us how important welding is in our daily lives and to call attention to the shortage of skilled welders.</span></p> <p><span data-preserver-spaces="true">Admittedly, articles about National Welding Month will not work for every ecommerce shop. Still, it’s an opportunity for the right merchant to reach an audience of blue-collar workers and well-funded do-it-yourselfers.</span></p> <p><span data-preserver-spaces="true">Potential article titles include:</span></p> <ul> <li><span data-preserver-spaces="true">“The Future of Welding. Trends and Technologies,”</span></li> <li><span data-preserver-spaces="true">“Careers in Welding: Opportunities and Challenges,”</span></li> <li><span data-preserver-spaces="true">“Essential Gear for Every Welder.”</span></li> </ul> <p><span data-preserver-spaces="true">Aim for content to share via an email newsletter or social media, but don’t forget to publish it on your store’s website <a href="https://www.practicalecommerce.com/category/seo" data-wpel-link="internal">for SEO</a>.</span></p> <h3><span data-preserver-spaces="true">National Car Care Month</span></h3> <p><span data-preserver-spaces="true">April 2024 is also National Car Care Month. It’s an opportunity to publish automobile-related content even for seemingly unrelated products.</span></p> <p><span data-preserver-spaces="true">Take, for example, “Mr Eric Bana’s Top Five Classic Cars,” an interview on <a href="https://www.practicalecommerce.com/4-favorite-blogs-from-ecommerce-companies" data-wpel-link="internal">Mr Porter’s blog</a> published during National Car Care Month in 2016 with the actor, car enthusiast, and occasional race driver.</span></p> <div id="attachment_1533918" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1533918" class="wp-image-1533918 size-large" title="Screenshot of Mr Porter's blog post with a rare car." src="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-classic-cars-570x485.jpg" alt="Screenshot of Mr Porter's blog post with a rare car." width="570" height="485" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-classic-cars-570x485.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-classic-cars-300x255.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-classic-cars-768x653.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-classic-cars.jpg 1000w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1533918" class="wp-caption-text">Mr Porter sells men’s clothing, but its online journal features all sorts of topics, including cars.</p></div> <p><span data-preserver-spaces="true">A similar article could include the favorite cars of your founders or top customers. Another could pair cars with the products your store carries. </span></p> <p><span data-preserver-spaces="true">Imagine an online wine club with an article titled “If Brunellos Were Sports Cars, These Five Are Ferraris.”</span></p> <h3><span data-preserver-spaces="true">National Burrito Day </span></h3> <p><span data-preserver-spaces="true">April 4, 2024, is National Burrito Day. The pseudo-holiday celebrates the ubiquitous Mexican-American dish. </span></p> <p><span data-preserver-spaces="true">Traditional burritos are thin and simple, filled with meat, cheese, and little else. But in America burritos are often massive with diverse ingredients. </span></p> <p><span data-preserver-spaces="true">For example, Iguanas restaurant in San Jose, Calf., makes a five-pound beast called the “Burritozilla” that could feed a family of four. And Better Homes & Gardens published a recipe for “Pad Thai Chicken Burritos,” demonstrating the diversity.</span></p> <div id="attachment_1533922" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1533922" class="wp-image-1533922 size-large" title="Screenshot of a promotion for the Burritozilla from the Iguanas restaurant in San Jose, Calf." src="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-burritozilla-570x332.jpg" alt="Screenshot of a promotion for the Burritozilla from the Iguanas restaurant in San Jose, Calf." width="570" height="332" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-burritozilla-570x332.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-burritozilla-300x175.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-burritozilla-768x447.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-burritozilla.jpg 1000w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1533922" class="wp-caption-text">At five pounds and 18 inches, Burritozilla could feed a family of four.</p></div> <p><span data-preserver-spaces="true">The flexibility of burritos could provide compelling content for your business. Here are a few examples.</span></p> <ul> <li><strong><span data-preserver-spaces="true">Kitchen supply shop</span></strong><span data-preserver-spaces="true">: “Secret Ingredients behind Authentic Mexican Burritos.”</span></li> <li><strong><span data-preserver-spaces="true">Online apparel boutique</span></strong><span data-preserver-spaces="true">: “Fiesta Fashion Essentials for National Burrito Day.”</span></li> <li><span data-preserver-spaces="true"><b>Luggage merchant</b></span><span data-preserver-spaces="true">: “Best Destinations for Burrito Lovers.”</span></li> <li><strong><span data-preserver-spaces="true">Online toy store</span></strong><span data-preserver-spaces="true">: “Burrito-themed Games for the Whole Family.”</span></li> </ul> <h3><span data-preserver-spaces="true">National Handmade Day </span></h3> <div id="attachment_1533924" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1533924" class="wp-image-1533924 size-large" title="Photo of a person knitting" src="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-knitting-570x380.jpg" alt="Photo of a person knitting" width="570" height="380" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-knitting-570x380.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-knitting-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-knitting-360x240.jpg 360w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-knitting-768x512.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-knitting.jpg 1000w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1533924" class="wp-caption-text">National Handmade Day occurs on the first Saturday in April.</p></div> <p><span data-preserver-spaces="true">The craftsperson Amy Bierstadt created National Handmade Day in 2017 to acknowledge the work and love that goes into <a href="https://www.practicalecommerce.com/top-selling-shops-on-etsy" data-wpel-link="internal">unique, one-of-a-kind items</a>.</span></p> <p><span data-preserver-spaces="true">The celebration — on the first Saturday in April, the 6th in 2024 — fits merchants selling kits, tools, and handicrafts. Content examples include patterns, blueprints, <a href="https://www.practicalecommerce.com/how-to-write-a-tutorial-to-attract-customers" data-wpel-link="internal">tutorials</a>, recipes, and many more do-it-yourself products. </span></p> </div> <div class="post-footer"> <div class="article-sharing"> <p class="sharing-label">Share this article:</p> <div class="article-sharing-link"> <input class="shortened-url" name="shortened-url" title="Shortened URL" value="https://pec-ly.com/?6r2B" type="text"></li> <a title="Copy URL" rel="nofollow" class="copy-pec-link" onclick="ga('send', 'event','Article Top','Copy');" data-link="https://pec-ly.com/?6r2B"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/copy-link-icon.png" width="32" height="32" alt="Copy share link" loading="lazy" /><div class="copy-alert" style="display: none;">Link copied</div></a> </div> </div> <div class="post-navigation"> <span class="prev-link"> <a 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