SELF-REGULATORY PRINCIPLES | www.aboutads.info

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border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial;"><u><a href="https://web.archive.org/web/20140703075420/http://www.aboutads.info/DAA_Mobile_Guidance.pdf" style="text-decoration: underline; text-align: center; "><img alt="" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/DAA_Mobile_Guidance.gif" style="border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; float: left; width: 115px; height: 172px; "/></a></u></span>This <strong>Application of Self-Regulatory Principles to the Mobile Environment </strong>guidance explains for covered companies how the existing Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising (“OBA Principles”) and Multi-Site Data (“MSD Principles”) (collectively, the “Self-Regulatory Principles”) apply to certain types of data in the mobile Web site and application environment. This guidance responds to the fact that both First Parties and Third Parties operate across a variety of channels including mobile. The Self-Regulatory Principles apply consistently across these channels, although current implementation may vary based on the technological demands of different channels.</p> <div>  </div> <p> </p> <p> </p> <p><u><a href="/web/20140703075420/http://www.aboutads.info/msdprinciples" style="text-decoration: underline; text-align: center; "><img alt="" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/MSDcover2.GIF" style="border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; float: left; width: 115px; height: 172px; "/></a></u></p> <div style="text-decoration: underline; text-align: center; ">  </div> <p> The cross-industry <strong>Self-Regulatory Principles for Multi-Site Data</strong> augment the Self-Regulatory   Principles for Online Behavioral Advertising  (OBA)  by covering the prospective  collection of Web site   data beyond that collected for OBA purposes.  The existing OBA  Principles and definitions  remain in   full force and effect and are not limited by the new  principles. </p> <div>  </div> <p> </p> <p> </p> <p> </p> <p><span class="Apple-style-span" style="text-decoration: underline; border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; "><u><a href="https://web.archive.org/web/20140703075420/http://www.aboutads.info/obaprinciples" style="text-decoration: underline; "><img alt="" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/basr-report.gif" style="border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; float: left; width: 115px; height: 149px; "/></a></u></span></p> <div style="text-decoration: underline; text-align: center; ">  </div> <p> The cross-industry <strong>Self-Regulatory Principles for Online Behavioral Advertising </strong>was developed by   leading industry associations to apply  consumer-friendly standards to online  behavioral advertising  across the Internet. Online behavioral advertising increasingly supports the convenient access to  content, services, and applications over the Internet that consumers have come to expect at no cost   to them. </p> </div> </div> </div> </div> <br><br> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar-last" class="sidebar-last row nested grid16-4"> <div id="sidebar-last-inner" class="sidebar-last-inner inner clearfix"> <div id="block-block-4" class="block block-block odd first last grid16-4"> <div class="inner clearfix"> <div class="content clearfix"> <h6 class="rtecenter"> <a href="/web/20140703075420/http://www.aboutads.info/associations">Participating Associations</a></h6> <h6 class="rtecenter"> <a class="external" href="https://web.archive.org/web/20140703075420/http://www.aaaa.org/" title="View the AAAA Website"><img alt="AAAA Logo" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAAA.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703075420/http://www.aaf.org/" title="View the AAF Website"><img alt="AAF Logo" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAF.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703075420/http://www.ana.net/" title="View the ANA Website"><img alt="ANA Logo" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_ANA.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703075420/http://www.bbb.org/us/interest-based-advertising/consumers/" target="_blank" title="View the BBB Website"><img alt="BBB Logo" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_BBB.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703075420/http://www.the-dma.org/" title="View the DMA Website"><img alt="DMA Logo" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/dma2.jpg" style="height: 58px; width: 130px;"/></a> <a class="external" href="https://web.archive.org/web/20140703075420/http://www.iab.net/" title="View the IAB Website"><img alt="IAB Logo" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_IAB.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703075420/http://www.networkadvertising.org/" title="View the NAI Website"><img alt="NAI Logo" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_NAI.gif"/></a></h6> </div> </div> </div> </div> </div> </div> </div> <div id="postscript-top" class="postscript-top row nested "> <div id="postscript-top-inner" class="postscript-top-inner inner clearfix"> <div id="block-block-5" class="block block-block odd first grid16-8"> <div class="inner clearfix"> <div class="content clearfix"> <p> <a href="/web/20140703075420/http://www.aboutads.info/associations"><img alt="" src="//web.archive.org/web/20140703075420im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/DAA_Logo_HiRes.jpg" style="width: 150px; height: 45px; "/></a></p> </div> </div> </div> <div id="block-block-2" class="block block-block even last grid16-8"> <div class="inner clearfix"> <div class="content clearfix"> <div id="spacer"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>   <div id="footer-wrapper" class="footer-wrapper full-width"> <div id="footer" class="footer row grid16-16"> <div id="footer-inner" class="footer-inner inner clearfix"> <div id="block-block-3" class="block block-block odd first last fusion-center fusion-center-content grid16-16"> <div class="inner clearfix"> <div class="content clearfix"> <p><a href="/web/20140703075420/http://www.aboutads.info/legal/">Legal</a> | <a href="/web/20140703075420/http://www.aboutads.info/privacy/">Privacy</a> <span>©</span> 2010 Digital Advertising Alliance – All rights reserved </p> </div> </div> </div> </div> </div> </div>  <div id="footer-message-wrapper" class="footer-message-wrapper full-width"> <div id="footer-message" class="footer-message row grid16-16"> <div id="footer-message-inner" class="footer-message-inner inner clearfix"> </div> </div> </div> </div> </div> <script type="text/javascript"> <![CDATA[//><!]]> </script> </body> </html>

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