CINXE.COM

Just a moment...

<!DOCTYPE html><html lang="en-US"><head><title>Just a moment...</title><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=Edge"><meta name="robots" content="noindex,nofollow"><meta name="viewport" content="width=device-width,initial-scale=1"><style>*{box-sizing:border-box;margin:0;padding:0}html{line-height:1.15;-webkit-text-size-adjust:100%;color:#313131;font-family:system-ui,-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica Neue,Arial,Noto Sans,sans-serif,Apple Color Emoji,Segoe UI Emoji,Segoe UI Symbol,Noto Color Emoji}body{display:flex;flex-direction:column;height:100vh;min-height:100vh}.main-content{margin:8rem auto;max-width:60rem;padding-left:1.5rem}@media (width <= 720px){.main-content{margin-top:4rem}}.h2{font-size:1.5rem;font-weight:500;line-height:2.25rem}@media (width <= 720px){.h2{font-size:1.25rem;line-height:1.5rem}}#challenge-error-text{background-image:url(data:image/svg+xml;base64,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);background-repeat:no-repeat;background-size:contain;padding-left:34px}@media (prefers-color-scheme:dark){body{background-color:#222;color:#d9d9d9}}</style><meta http-equiv="refresh" content="120"></head><body class="no-js"><div class="main-wrapper" role="main"><div class="main-content"><noscript><div class="h2"><span id="challenge-error-text">Enable JavaScript and cookies to continue</span></div></noscript></div></div><script>(function(){window._cf_chl_opt={cvId: '3',cZone: "publications.waset.org",cType: 'non-interactive',cRay: '9133be107a8d40cc',cH: 'UfI1.lUZh5iaCbvuSMaUFVhTuHGg8ss17DPZPaGe_d8-1739773969-1.2.1.1-aeKTDU7pMVXmWxRxWpr3pPSV_IOU3NItiai0jo_OK72Pgt0qlGcs5uNIvTqcs4IW',cUPMDTk: "\/abstracts\/188204\/effect-of-marketing-strategy-on-the-performance-of-small-and-medium-enterprises-in-nigeria?__cf_chl_tk=ORbPZaQACEJrAFbRf3BeukGE4TwRQjgK9xj._D83MDI-1739773969-1.0.1.1-QOtIsxGZkaXh63l8.SAcP.R.XQ.nA.DdQGVUPvDGbG0",cFPWv: 'b',cITimeS: '1739773969',cTTimeMs: '1000',cMTimeMs: '120000',cTplC: 0,cTplV: 5,cTplB: 'cf',cK: "",fa: "\/abstracts\/188204\/effect-of-marketing-strategy-on-the-performance-of-small-and-medium-enterprises-in-nigeria?__cf_chl_f_tk=ORbPZaQACEJrAFbRf3BeukGE4TwRQjgK9xj._D83MDI-1739773969-1.0.1.1-QOtIsxGZkaXh63l8.SAcP.R.XQ.nA.DdQGVUPvDGbG0",md: "XNupzVW2NDRwLM7t5xXf_00I1cjf6UXqP8dXYx_g57Y-1739773969-1.2.1.1-88PVdG6vYX2KX4UC5MFozqJHet9OfILvPn6G8rsXKcFZnsNxVbhfvh.QwW1KtCt6RJN1KuwYGLN_l6TlnhWqnNVxwRYRRCf.0pUiABOdrFl3PxA5t17j8.CW4up87atelq6M3vNbZPlsTZFZcLWkzuXRNluKGaRkfXL6UYlIFmOqtfEM.5C5UVHUsRT2F6VMHFMM7rpeld0wstaQovHsKlW1pO15BmZJAniJU8DTkWI3SNOFYNDPvLkYZ_jX8QO7SKEBLqMO97XWMxfDzM5kIvnbMVyFCIYdCYAjMq4k8mF76b.BRmh3J7yjfEsq24WUvJhGDS..X2p8DY24_MwscoCo_VNUii3u.WBJAtPdBcTibS5OE1W7zAFmOMAyuVshHHa0cuQ2.GU_UK6eJXdwbIRf2CVOJ2WwOcpvX.eXjp.mFAYY2re45drtL.fhzDcRiabqlTZhzDHvX9YFSSJhr5YYQZI6.Zm7yRUt3JNnPTSTFEXqBudcMipg31m5ZCwrgjVL3k_s9WL.JxAkv6slYrm8oKowBaNhJJnU26Cqk8O_kFIj.56_NSx5pLGX.mpX_2JGo3UEHOXsZMHYN.BKclRIomRQ9mOhjBEUxnMTP0Y84tHgSwLmdvTxpj5ExOOR84KS40KFzLsSFVp5hEQ54j1mH40qeVSzSUeEc.6ViNsYzdYcqMLue0RKpniJbmfsROctpLF5QTGb4gwapMK.xescu.QvJCq2jFqpRBaX21GGKiv6DysKHAVwkLfKgNqc93ylbErbeKFE9tPrfppiuWcJ_djrW0jXpsR54CoakJakKtHhXvSmVaBW_11sIPpzgfXMHmFT4Bt2l3LZsXvyrYyxVI5oEA6wpapgKzSjmVSC5j.St_jOid5.i2xJgSJ37rQ8Nh3sATN.DJWpfKFdI9SKqrXmWXyvFcirWf2s8L1TWqf0NyGaBULbBcrkO9Kx2oWNhAgheKKIOWVGe3A0MdhVkuclPvSOgYCSW24RvO5hS4I90KOzEAqf3KADR1ZrLoeMVF49smiYETKq5eZ6DcKT8O_yfqOw6Mcd5XD5SeFreKdmbAGpR2b3_bCQ2fW53NeLgKPFDR2XJgFCufSzV9G17QEVV8Tr76wpppTjEmm_OZUGYJvMcIwlZY6Iguc3TGMAVhCXahmZCLs0sySbFeSfJL5tcD2lb.7VbfqgLO4cz9pl9MOyE7G5MbyAnzTXbQd5r0h8SrhTXMEwo27OTYajO7aHmji6KbL9C31jz1_Gw5marbZCMuC_gdYfAr7s4SOuXGY_s2wxk2m0cmfGjasWucsa8HnViBxBpMY.jZvnfGRIqGd1i8YfXioEKsLlzZaN1VBEMEvUAIJVdfCGSH5mcZODHdbms_.JYslDKu_ZIWjCLuC0HGrp0hg2zGOsUgvpMbJ95e2l1VQlRdhC.x_eljhGu8r98nhLGXdbXXUNcmFahZ9ttXEbYJtMRCNJ4IUG4.lZZ01jX6hRcwMZHK9fLAdLgXdD7CmrSIYc4OLR1nomCBxCwgb32JPbPDonRYKDEsKNooz67310bFgA8GniKeNpDcZJxmc9m2pmuBJk7Zxc2GfceCmXu9gjgvMmZ8ALJgSay7orFRUIMga07ShFBI6Dm4TvEtcvsHUF4et3q.AG6uuathBfI1ciLMvFmON7plWIfP_xoSiZa0lW7jRIfANdYFIlVK2gCWOoMGDPC20i0C9ZLZAXhbhYEyLAuNzIVhgeZIjl6yeJDKMewcg6vKpwA9lBWv6UWcUWW4ZiMdWxSGE2.0cTab2hu6QKxiMxUc3YvOo66hjRW2u_GJbrjo7c6C9I6j1Hd1cF5pDCg_5owYVTzq1ueoxCY.Cb_0k6N_Hui_UjrnGTcFQxfGjas2p8o52o2rd325kLAuGyG49hl6tclz1AsjImm8jlFIJz1pp9tn_gvez_uA1uvq9fijF3lCdgnot3Fy81ziSRkCc4czk.xVQU2LqA6RI_n508lCM4RGxLDNdp6dqevr7y5BSn28qOU0SHkMTrfoWqwxnxFlUvG6uuev9vLWLpyAT8Xs8y4m1MwM6yUCssUAUcaPWKgjuWPxJNpavWdi8q2zEq_VI97XwZmeQHShED0uDepwWfy1uig6bOvWQpFBcvMLFOM1aXbZkLBYjtnDU",mdrd: "xAi0McM5nX3PXAfJTtO6obHhztrogBfBApL0yvPsPPs-1739773969-1.2.1.1-HuXYs7msCx2nQwzPsyFNWWz_fqK8Bgcyqrtitzw9lwMhtOKfPXlRqMPHBo4woRtLhmTvbMVHzdp0dWwMBu7P_d_amOM7nFXyF7Cu_A0O3S4Zs3RATr1Dheo1G2zsd5pZgAEZGKWCZ4pOx5m26paMEkAxTU.cQc2stjlXqTzBtc8fOXXi.Gf7NrOOiwg9Jr30gSYwuBwuNMzKlcG2i_yTXlRHkFtmB_UMYiw2D1tRQFlxaBoUn0L1mFcSSNXBAYK4VblqFzCgoTo_eVBbtdtLBFhfnG3rX96XOvXFjH7ZypoRMqq9qLZuMv3uwglg7MEko3s0X24cccEeQNin6b5l81N4r5587IfJkYJ2EdPGooXdgV1Oz5t4pOzI0ltqeujAhgowqYUTGSPi1_X4mhZ_ebY2.OQX8EAieHTItIl1YeRYL9xNuXCw7bVhTKLOuYr1230Ol0_utCILQC7czzZvP.t6FuK6is2PBEWsTTpTqqVILMNRkAA0IfBMG7RtxY_NucY3eVvosnIS2nT2G_UzRgZvZBY6TpBXQIe7ZCD08nuwbYI_fOEISqrPIEmJG2F25w0f3fK2qh.fsYrd6Tl8_8wFE69_ido4EocJ4r0sQkVSNtx6HCZL7f3BYEDWT3Qq8zW6Q0zJyiyZYdBIujUJtYZb_Hx9a1WzVrJzNfCqqivAhBPenvS3AdwSjim6EwrsQ3JuCa8sNV1E3pLHV_sRUCMeUW56wLwVpRQn2R5Vj.JsFOKFY1csKC16bufzMVgh4ms_n13ZX8D_pwyzZSsUdaM.3ah5dM0DcxJCLG4rYa8VoPT3S4ZlIi69.CnPJQKadBhVx5I_G2NNUbLKlr9k_0IQWyleQiQijKkJ1lsVsCrAPDenHEGYSdsZ7UMM_VDABEt5xgPtR_UwaxD0mIEnxOyJceRSTpZBPmSG8ndwPFvHKB4NLfa2ioxhYK5PZ2l8tq2DGuvpvq0oMasFCYvmiy2EwmLsJgwP0CF3RBkGy1PQzX8SJkatZ7dMP.tqFsIGqj4BCUyf7CJLq2IXRpJKCV6t0X7EQgu.WgaZ5C.FEioPAQPtlWEB8H8IcmGa9xh59CZl5..it7Myy6m40HGQG_OCLmxLgA5j2vKzNCnsuWB1BwKk6zfEm4zFmpSD5smht_y.Nl73.EgLQWvqq9axzT3BPvqFLaIPgjrUWNSTdkJ2Jm1RTmm1It9S4HT0HRebp6cc2wwHQLjxf6ML9fzgA1NfpDl7FqqrPYREtEsUyGMAfUFrpqFUxNv6k7h0KwRKzFne_Z9twgBYBaW.Erokd71uI4nHg.G0ueGvJBFtA9vRhQJXKNXbe7jsRR95y4TVXnXT.ll11seLBaYW.WS5Xjg0mHpJYf0AVIyooU.lqYBBHrHsQLA_o0iDDmRY_hGA.PdSQ3YIHnqmHBfomos6MJ2pQO.RpBLiG5qWnE0VBdUyLdRdZkeF3_C4tOKDef_VmhPpXODKWILvNl__DZhyelIJ6ivGJE37U.3NgU7CvNLqeMmWyrHeJAJfoYGy96pwC0.jpXjjIsZbFtEHqik8Lbl0W.1BWZuHYsYtbnJJiydRE.SpX3.e5VvIhW6uGyVoxkinRXjqBfSOFMOVce5TRxN1PXuIs82mebxGRucD6dhzK.9_2x16IVtIvEOti2mpn65JpaszhQbFluJZuY8KCltxAoC8Lk0n.rag5CZu4T6Ypuf7B_ck75k0HfIC02dPLJpyUkcRs5QICyzXEDSd8czDjTSNc4vfnT6sQRBWYjcd39ovTsW0Npi.mS.FOggAVOqbhRFpTg4.w_EApw_DMsRJ2vmp44ICpZb2yXFzREvEA2LxkdVQrndKZWmh0FxmZFSPaoOHUi086CCW6sn8Aban2016_hwP2_TKDMPDGj7AJefXxMflq7ylJGxNtNNuaPXBCN3yJikrL.a1IYBn4_q7d9xQSgCF1FMj1Xn3MX7ySnIULLgQagMGBirA8AaQbnihSvzs_Ed1xkd._2_C9Q"};var cpo = document.createElement('script');cpo.src = '/cdn-cgi/challenge-platform/h/b/orchestrate/chl_page/v1?ray=9133be107a8d40cc';window._cf_chl_opt.cOgUHash = location.hash === '' && location.href.indexOf('#') !== -1 ? '#' : location.hash;window._cf_chl_opt.cOgUQuery = location.search === '' && location.href.slice(0, location.href.length - window._cf_chl_opt.cOgUHash.length).indexOf('?') !== -1 ? '?' : location.search;if (window.history && window.history.replaceState) {var ogU = location.pathname + window._cf_chl_opt.cOgUQuery + window._cf_chl_opt.cOgUHash;history.replaceState(null, null, "\/abstracts\/188204\/effect-of-marketing-strategy-on-the-performance-of-small-and-medium-enterprises-in-nigeria?__cf_chl_rt_tk=ORbPZaQACEJrAFbRf3BeukGE4TwRQjgK9xj._D83MDI-1739773969-1.0.1.1-QOtIsxGZkaXh63l8.SAcP.R.XQ.nA.DdQGVUPvDGbG0" + window._cf_chl_opt.cOgUHash);cpo.onload = function() {history.replaceState(null, null, ogU);}}document.getElementsByTagName('head')[0].appendChild(cpo);}());</script></body></html>