Fallstudie: YouTube-Werbung für William Painter-Sonnenbrillen

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lb-header-js-ctas-wrapper"> <a class="lb-button lb-header__cta ytads-js-contact-cta" href="/web/20240205090821/https://www.youtube.com/intl/ALL_detel:1-877-763-9810" aria-label="Telefonnummer:"> <svg class="lb-ctas__btn-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z"/></svg> <span class="ytads-js-contact-cta-label ytads-tfn-label" data-g-module-name="yt-nav" data-g-cta-name="tfn" data-country-code="de"> 1-877-763-9810 </span> </a> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="" data-g-module-name="yt-nav" data-banner-locale-code="ALL_de" href="http://web.archive.org/web/20240205090821/https://ads.google.com/nav/selectaccount?sf=video_youtube_express&sourceid=awo&hl=de&subid=ww-ww-et-v_ads_yt_1index-new"> Jetzt starten </a> </div> </div> </div> </header> <main id="content" class="ytads-main"> <div class="ytads-hero ytads-hero--gamma ytads-hero--gamma-alt"> <div class="ytads-hero__inner"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">William Painter</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">William Painter steigert durch YouTube-Werbung seinen Umsatz in 3 Monaten um das 10-Fache</span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(http://web.archive.org/web/20240205090821im_/https://lh3.googleusercontent.com/Ex8yocefuchs7KNM2XD86xkTiXq9p9x5enPLkQH4p3Q9Q3_HFVpXzRwva8kywkPuvCOycDisqfSAXVmbtHlix4DZZtDpx8bfLN7d_Ic=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-success-story ytads-success-story__william-painter"> <section class="ytads-section ytads-stats"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 1.500<span class="lb-font-weight-300"> %</span> </span> </div> <div> <p>mehr Websitebesucher</p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 1.300<span class="lb-font-weight-300"> %</span> </span> </div> <div> <p>mehr Conversions</p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 13<span class="lb-font-weight-300">x</span> </span> </div> <div> <p>mehr Umsatz im Vergleich zum Vorjahr</p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-media--no-bg ytads-success-story__media-1"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media"> <div class="lb-js-video-iframe ytads-media__video" lb-auto-init="LBPlayer" lb-video-id="7TrvCK2Gg5Y" lb-options="{ "playerVars": { "showinfo": "0", "rel": "0" } }"> </div> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Herausforderung</span> </h2> <div> <p>William Painter ist ein Onlinehändler für Sonnenbrillen – ein Produkt, das Menschen in der Regel im Geschäft kaufen. Das Unternehmen musste deshalb neue Vertriebswege finden. Es brauchte also ein Medium, mit dem sich die hohe Produktqualität hervorheben ließ. Außerdem sollten potenzielle Kunden davon überzeugt werden, dass eine William Painter-Sonnenbrille einfach jedem gut steht.</p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-success-story__media-2"> <div class="ytads-media__inner"> <div class="ytads-media__media"> <video class="ytads-media__video" preload="metadata" playsinline="true" controls="true" muted> <source src="http://web.archive.org/web/20240205090821im_/https://kstatic.googleusercontent.com/files/124e7364d440ea9f21a3a670482dde63b48f23bc154df257aab7225b03090e5cf11e3df589467af57a6f186525740215efd29e34ae4b2db7c176a16c7dab3e7c" type="video/mp4"> <source src="http://web.archive.org/web/20240205090821im_/https://kstatic.googleusercontent.com/files/124e7364d440ea9f21a3a670482dde63b48f23bc154df257aab7225b03090e5cf11e3df589467af57a6f186525740215efd29e34ae4b2db7c176a16c7dab3e7c" type="video/ogg"> </video> </div> <div class="ytads-media__content"> <span class="ytads-media__eyebrow lb-margin-bottom-xs"> <span class="lb-font-eyebrow">Zielvorhaben: Bekanntheit, Kaufbereitschaft</span> </span> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Ansatz</span> </h2> <div> <p>William Painter entschied sich für YouTube, um die Möglichkeiten des authentischen Storytellings auf der Plattform voll auszuschöpfen. Mit TrueView for Action-Anzeigen konnte das Unternehmen seine Produkte aller Welt auf YouTube präsentieren. Die ersten Videos wurden mit dem Smartphone produziert. Nach den Tests verschiedener Varianten stellte man fest, dass Verbraucher am besten auf humorvolle Botschaften reagierten. Eine der Videoanzeigen ging viral und erzielte bisher 65 Millionen Aufrufe. Das war der Durchbruch.</p> <h3>Verwendete Produkte</h3> <p>TrueView for Action</p> </div> </div> </div> </section> <section class="ytads-section ytads-success-story__back-link"> <div class="ytads-section__headline"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="/web/20240205090821/https://www.youtube.com/intl/ALL_de/ads/resources/success-stories/"> Alle Erfolgsgeschichten anzeigen </a> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 7.3-15.1 14C0 29.7.3 55 .3 55s-.3 25.3 3 37.5c1.8 6.7 8.4 12.2 15.1 14 12.3 3.3 60.6 3 60.6 3s48.3.2 60.6-3c6.8-1.8 13.1-7.3 14.9-14 3.3-12.1 3.3-37.5 3.3-37.5s-.1-25.3-3.4-37.5z"/><path fill="#FFF" d="M63.9 79.2L103.2 55 63.9 30.8z"/></svg> </div> <h2 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</footer> <section class="lb-footer__section lb-footer__terms lb-hide"> <h4>Nutzungsbedingungen für dieses Angebot:</h4> <p><strong>Der Begriff „Google Ads“ kann sich im Folgenden auf Google Ads oder Google Ads Express beziehen.</strong></p> <ol> <li>Das Angebot gilt nur für Kaufinteressierte mit Rechnungsadresse in den USA. Es ist auf einen Gutscheincode pro Werbetreibende*n beschränkt.</li> <li>Aktivierung dieses Angebots: Geben Sie den Gutscheincode bis zum 31. Dezember 2020 in Ihrem Konto ein. Um dieses Angebot in Anspruch zu nehmen, müssen Sie den Code innerhalb von 14 Tagen nach der ersten Anzeigenimpression für Ihr erstes Google Ads-Konto eingeben.</li> <li>So erhalten Sie die Gutschrift: Nach Eingabe des Codes müssen für Ihre Werbekampagnen innerhalb von 30 Tagen Kosten in Höhe von mindestens 50 $ netto anfallen. Eine Zahlung in Höhe von 50 $ ist nicht ausreichend. Sobald Sie den Code eingegeben haben, erfassen wir Ihre Werbekosten und ermitteln, ob Sie den Betrag in Höhe von 50 $ erreichen.</li> <li>Sobald die Schritte 2 und 3 abgeschlossen sind, wird die Gutschrift für gewöhnlich innerhalb von 5 Tagen in der Abrechnungsübersicht Ihres Kontos aufgeführt.</li> <li>Die Gutschrift kann ausschließlich für zukünftige Werbekosten verwendet werden und nicht für Kosten, die vor der Eingabe des Codes entstanden sind.</li> <li>Sie werden nicht benachrichtigt, wenn das Guthaben aufgebraucht ist. Alle weiteren Werbekosten werden über Ihre ausgewählte Zahlungsmethode abgerechnet. Wenn Sie keine Anzeigen mehr schalten möchten, können Sie Ihre Kampagnen jederzeit pausieren oder löschen.</li> <li>Sie erhalten das Startguthaben nur, wenn Ihr Konto bereits erfolgreich über Google Ads belastet wurde und eine einwandfreie Bonität aufweist.</li> </ol> <p><a class="lb-button" href="http://web.archive.org/web/20240205090821/http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Vollständige Nutzungsbedingungen </a></p> </section> <script src="http://web.archive.org/web/20240205090821js_/https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="LUz7riF5yKMRtLCOYWoH4w"></script> <script src="/web/20240205090821js_/https://www.youtube.com/ads/static/compiled/globals.min.js?cache=40d7027" nonce="LUz7riF5yKMRtLCOYWoH4w"></script> <script src="/web/20240205090821js_/https://www.youtube.com/ads/static/compiled/index.min.js?cache=1c21e63" nonce="LUz7riF5yKMRtLCOYWoH4w"></script> <script src="http://web.archive.org/web/20240205090821js_/https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="de" data-glue-cookie-notification-bar-site-id="youtube.com/ads" nonce="LUz7riF5yKMRtLCOYWoH4w"> </script> </body> </html>

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Fallstudie: YouTube-Werbung für William Painter-Sonnenbrillen - YouTube-Werbung