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<p><strong>Over twee maanden is het zover! Op donderdag 28 november organiseren wij de derde editie van DDMA NEXT. We kijken uit naar je komst! Om je alvast voor te bereiden op je bezoek, hebben we hieronder elk onderdeel van het programma voor je uitgelicht.</strong></p> <h2>1. Human Context: de missing link om meer uit je data te halen. En de rol van marketing!</h2> <p>Net zoals woorden betekenis krijgen in een zin, krijgt data betekenis in de juiste context. In deze presentatie verkent Aljan de Boer (TrendsActive & Institute for Real Growth) een aantal belangrijke sociaal-culturele trends: veranderende behoeften van mensen en ontwikkelingen in de maatschappij die ons helpen nieuwe kansen te ontdekken. Hij laat zien hoe het toevoegen van de menselijke factor aan data-analyse en technologische ontwikkelingen leidt tot dieper inzicht en betere beslissingen. Marketeers spelen hierin een essenti毛le en unieke rol. Zij stellen hun organisaties niet alleen in staat om data en tech beter te begrijpen, maar ook echt te benutten voor strategische groei.</p> <h2>2. De toekomst van marketing in het AI-tijdperk</h2> <p>Generatieve AI lijkt de eerste technologie die over echt alle lagen, afdelingen en sectoren heen verandering brengt in organisaties. Maar wat betekent die verandering voor je marketingmix? Hoe kan AI echt voor jou, je team en je marketingstrategie werken? Op basis van inzichten uit zijn bezoek aan Silicon Valley in november en tal van praktijkvoorbeelden, biedt Job een helder beeld van de (on)mogelijkheden. Hij zal niet alleen vertellen hoe je AI kunt inzetten om direct meer impact te maken, maar ook welke toekomstige trends je als marketingbeslisser in de gaten moet houden.</p> <h2>3. Nieuwe regels, nieuwe realiteit in advertising: zo benut je als marketeer de mogelijkheden in 2025</h2> <p>Het internet is al lang niet meer het wilde westen van de jaren negentig. Grote platformen staan anno 2024 onder steeds strengere regels. Denk hierbij in het bijzonder aan de Europese Digital Services Act, Digital Markets Act en AI Act. Deze nieuwe wetgeving vereist meer transparantie in online reclame, verbiedt self-preferencing en stelt hoge eisen aan AI en aanbevelingssystemen. Dit heeft natuurlijk grote gevolgen voor het verdienmodel van onder meer Google en Meta. Maar wat vaak over het hoofd wordt gezien, zijn de niet-geringe gevolgen voor adverteerders. De grote vraag is dan ook: hoe bereik je de consument nog effectief? Tijdens deze sessie bespreken we de nieuwe speelruimte voor marketeers in 2025, met concrete inspiratie om optimaal in te spelen op deze veranderende digitale realiteit.</p> <h2>4. De beste datagedreven merken van 2024</h2> <p>De聽<a href="https://customerdataawards.nl/" target="_blank" rel="noopener">DDMA Customer Data Awards</a> zijn dit jaar voor het eerst onderdeel van DDMA NEXT. De winnaars van de Awards betreden het podium om de middag feestelijk af te sluiten 茅n tastbare inspiratie te bieden. Zo krijg je uit eerste hand een kijkje in de aanpak van de beste datagedreven merken van het jaar. De genomineerde kanshebbers voor een podiumplek maken we binnenkort bekend.</p> <p>Bekijk het tijdschema <a href="https://ddmanext.nl/programma/">hier</a>.</p> </div> </div> </div> </div> <div class="section"> <div class="row row-related" data-equalizer="news"> <div class="column small-12"> <h2>Gerelateerd nieuws</h2> </div> <div class="column small-12 medium-6 large-4 slide-count-"> <div class="card card-news card-hover no-image" data-equalizer-watch="news"> <a class="link-full" href="https://ddmanext.nl/nieuws/rituals-wint-innovation-award-bij-ddma-customer-data-awards-2024/" target="_self"> <span class="screen-reader-text">Rituals wint innovation award bij DDMA Customer Data Awards 2024</span> </a> <div class="img-container"> <div class="image-label">Nieuws</div> <div class="image" style="background-image:url(https://ddmanext.nl/wp-content/uploads/sites/11/2024/11/Rituals-wint-innovation-award-bij-DDMA-Customer-Data-Awards-2024.jpg)"></div> </div> <div class="card-content"> <h3>Rituals wint innovation award bij DDMA Customer Data Awards 2024</h3> <p>De winnaar van de DDMA Customer Data Awards 2024 is vandaag bekendgemaakt tijdens DDMA NEXT in Capital C in Amsterdam. Cosmeticabedrijf Rituals trok aan het langste eind in de categorie Innovation.</p> <p>Volgens de jury heeft Rituals een duidelijke visie op hoe z…</p> </div> <div class="card-link"> <span class="card-meta date"> 28 november 20... </span> <span class="card-url">Lees meer</span> </div> </div> </div> <div class="column small-12 medium-6 large-4 slide-count-"> <div class="card card-news card-hover no-image" data-equalizer-watch="news"> <a class="link-full" href="https://ddmanext.nl/nieuws/the-journey-to-the-golden-record-all-roads-lead-to-data-driven-decision-making/" target="_self"> <span class="screen-reader-text">The Journey to the Golden Record: All Roads Lead to Data-Driven Decision Making</span> </a> <div class="img-container"> <div class="image-label">Blog</div> <div class="image" style="background-image:url(https://ddmanext.nl/wp-content/uploads/sites/11/2024/11/The-Journey-to-the-Golden-Record-All-Roads-Lead-to-Data-Driven-Decision-Making.jpg)"></div> </div> <div class="card-content"> <h3>The Journey to the Golden Record: All Roads Lead to Data-Driven Decision Making</h3> <p>Creating a truly customer-centric marketing strategy hinges on understanding customers deeply enough to meet their needs proactively. This level of understanding requires a comprehensive, accurate, and unified view of each customer, known as the 鈥淕olden Custom…</p> </div> <div class="card-link"> <span class="card-meta date"> 14 november 20... </span> <span class="card-url">Lees meer</span> </div> </div> </div> <div class="column small-12 medium-6 large-4 slide-count-"> <div class="card card-news card-hover no-image" data-equalizer-watch="news"> <a class="link-full" href="https://ddmanext.nl/nieuws/eneco-en-omoda-winnen-de-ddma-customer-data-awards-2023/" target="_self"> <span class="screen-reader-text">Eneco en Omoda winnen de DDMA Customer Data Awards 2023</span> </a> <div class="img-container"> <div class="image-label">Nieuws</div> <div class="image" style="background-image:url(https://ddmanext.nl/wp-content/uploads/sites/11/2023/12/Eneco-en-Omoda-winnen-de-DDMA-Customer-Data-Awards-2023.jpg)"></div> </div> <div class="card-content"> <h3>Eneco en Omoda winnen de DDMA Customer Data Awards 2023</h3> <p>De winnaars van de DDMA Customer Data Awards 2023 zijn vandaag bekendgemaakt tijdens DDMA NEXT. Energieleverancier Eneco trok aan het langste eind in de categorie Enterprise. De Data Challenger Award werd uitgereikt aan fashionretailer Omoda.<br /> Winnaar Enterpri…</p> </div> <div class="card-link"> <span class="card-meta date"> 1 december 202... </span> <span class="card-url">Lees meer</span> </div> </div> </div> </div> </div> <div class="nextprev-container"> <div class="row"> <div class="column large-6 medium-6 small-6"> <div class="prev-post"> <a class="link-full" href="https://ddmanext.nl/nieuws/eneco-en-omoda-winnen-de-ddma-customer-data-awards-2023/" target="_self"> <span class="screen-reader-text">Eneco en Omoda winnen de DDMA Customer Data Awards 2023</span> </a> <h2 class="post-title">Eneco en Omoda winnen de DDMA Customer Data Awards 2023</h2> </div> </div> <div class="column large-6 medium-6 small-6 text-right"> <div class="next-post"> <a class="link-full" href="https://ddmanext.nl/nieuws/rituals-wint-innovation-award-bij-ddma-customer-data-awards-2024/" target="_self"> <span class="screen-reader-text">Rituals wint innovation award bij DDMA 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