Generative AI: Why It’s a Game-Changer for Marketers

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Marketing" > Marketing</a> </div> <h1 class="h2">3 Ways Generative AI Will Help Marketers Connect With Customers</h1> <div class="hero-v2__ornaments-container hero-v2__ornaments-container--no-ornaments"> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=150&h=84 150w" alt="Productivity icons like email and chat on an illustration of a laptop with a blue background" loading="eager" fetchpriority="high" /></span><figcaption class="body-3">Generative AI can help with drafting marketing materials or providing quick answers to customer responses. But that’s just the start of what businesses can do with this technology. [RedVector / Getty Images)</figcaption></figure> </div> <h2 class="hero-v2__excerpt">Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers? </h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/bobby-jania/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/image.png?w=150" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/image.png 400w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/image.png?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Bobby</span> <span class="hero-byline__name">Jania</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2023-06-05">June 5, 2023</time> <span class="hero-byline__reading-time"> 3 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Foutreach-marketing-use-cases-generative-ai%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=3%20Ways%20Generative%20AI%20Will%20Help%20Marketers%20Connect%20With%20Customers" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=3%20Ways%20Generative%20AI%20Will%20Help%20Marketers%20Connect%20With%20Customers&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Foutreach-marketing-use-cases-generative-ai%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Foutreach-marketing-use-cases-generative-ai%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"3 Ways Generative AI Will Help Marketers Connect With Customers" https://www.salesforce.com/blog/outreach-marketing-use-cases-generative-ai/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>Generative AI has <a href="https://www.salesforce.com/blog/three-ways-service-impact-generative-ai/" target="_blank" rel=" noopener">raised considerable buzz lately</a>, but with this hype comes a lot of misconceptions and confusion on <a href="https://www.salesforce.com/news/stories/generative-ai-for-marketing-research" target="_blank" rel=" noopener">how it can help marketers</a>. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world.  </p> <p>We’ve already seen <a href="https://www.salesforce.com/products/einstein/overview/" target="_blank" rel=" noopener">how AI can help marketers</a>, commerce teams, salespeople, and more make informed decisions. This merely scratches the surface on how brands can use <a href="https://www.salesforce.com/news/press-releases/2023/03/07/einstein-generative-ai/" target="_blank" rel=" noopener">AI in their marketing</a> to become more efficient and productive.</p> <div class="layout-einstein wp-block-salesforce-blog-related-trail"> <img decoding="async" class="related-trail__illustration related-trail__cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/related-trail-cloud-layout-einstein.png" alt=""> <div class="related-trail__illustration related-trail__contour"> <img decoding="async" class="related-trail__illustration related-trail__contour-cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/related-trail-contour-cloud-layout-einstein.png" alt=""> </div> <img decoding="async" class="related-trail__illustration related-trail__background" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/related-trail-background-layout-einstein.png" alt=""> <div class="related-trail__wrapper"> <div class="related-trail__content"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 345.8 82.8" aria-hidden="true" class="related-trail__logo"><path fill="#1d3767" d="M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z" /><path fill="#1d315f" d="M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z" /><path fill="#8ed1f4" d="M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3" /><path fill="#aa76b3" d="m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z" /><path fill="#722a87" d="m49 45.4-4.4 6.4H54z" /><path fill="#8ed1f4" d="m37 32.6-1.5-2.1z" /><path fill="#aa76b3" d="m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z" /><path fill="#722a87" d="m28 41.4-7 10.4h14.6z" /><path fill="#069a49" d="M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z" /><path fill="#fff" d="m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z" /><path fill="#157139" d="M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z" /></svg> <h2 class="wp-block-related-trail__title">Explore generative AI basics</h2> <p>Discover how generative AI is transforming the future of work — helping your teams work more efficiently and create better customer experiences. This Trail is a helpful learning module that breaks it all down clearly.</p> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://trailhead.salesforce.com/content/learn/modules/einstein-gpt-quick-look" target="_blank" rel=" noopener">Start this Trail</a></div> </div> <div class="related-trail__mock"> <div class="related-trail__points">+100 points</div> <div class="related-trail__eyebrow">Trail</div> <p class="related-trail__trail-title h3"><a href="https://trailhead.salesforce.com/content/learn/modules/einstein-gpt-quick-look" target="_blank" rel=" noopener">Einstein: Quick Look</a></p> <p class="related-trail__trail-description"></p> <div class="related-trail__actions"> <div class="related-trail__action"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 10 10" aria-hidden="true"><path fill="#747474" fill-rule="evenodd" d="m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z" clip-rule="evenodd" /></svg> </div> <div class="related-trail__action"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 9 5" aria-hidden="true"><path fill="#747474" d="M4.16 4.5.26 0h7.8z" /></svg> </div> </div> </div> </div> <img decoding="async" class="related-trail__illustration related-trail__foreground" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/related-trail-foreground-layout-einstein.png" alt=""> <img decoding="async" class="related-trail__illustration related-trail__parks" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/related-trail-parks-layout-einstein.png" alt=""> </div> <p>We <a href="https://www.salesforce.com/news/stories/generative-ai-for-marketing-research" target="_blank" rel=" noopener">recently asked marketers</a> how this technology will help, with 60% saying it will transform their role. More than half (51%) are already experimenting with generative AI or using it at work already.</p> <p>In our survey, marketers estimated that generative AI could save them 5 hours per week — that adds up to over one month a year. Imagine how much more you could do with that time back.</p> <p>Though <a href="https://www.salesforce.com/blog/smb-automation-benefits-of-generative-ai/" target="_blank" rel=" noopener">generative AI</a> is still in its early stages, here are three ways marketers can use it today to better connect with customers.</p> <h2 class="wp-block-heading" id="h-what-generative-ai-for-marketing-could-look-like">What generative AI for marketing could look like</h2> <p>Generative AI can help with drafting marketing materials or providing <a href="https://www.salesforce.com/products/service-cloud/automated-customer-service/" target="_blank" rel=" noopener">quick answers to customer responses</a>. But that’s just the start of what businesses can do with this technology. </p> <p>Combining generative AI with an intuitive customer data platform can arm companies with the tools to take action on <a href="https://www.salesforce.com/blog/what-is-real-time-marketing/" target="_blank" rel=" noopener">real-time insights</a>. This can help you deliver <a href="https://www.salesforce.com/news/stories/caseys-customer-loyalty/" target="_blank" rel=" noopener">personalization at scale</a>, such as product recommendations, tailored to individual customers based on their browsing and purchase history. </p> <p>Consumers also expect brands to use their data to offer more relevant services. We found that over <a href="https://www.salesforce.com/news/stories/customer-spending/" target="_blank" rel=" noopener">60% of customers expect that companies</a> instantly react with the most up-to-date information when transferring across departments. Generative AI can satisfy this customer need by giving agents suggested responses generated right in the moment, based on real-time data. </p> <p>The next step for brands? Education. In our latest research, 54% of marketers told us that generative AI training programs are essential to them successfully using this technology. And 72% expect that their employers will provide them with the opportunities to learn how to use generative AI.</p> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout layout-marketing" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Get articles about marketing selected just for you, in your inbox </h2> <button name="Subscribe" class="wp-block-salesforce-blog-newsletter-signup__submit btn btn-lg btn-primary form-subscribe-modal-open"> Sign up now </button> </div> <h3 class="wp-block-heading" id="h-the-last-mile-of-personalization">The last mile of personalization</h3> <p>Today’s customers expect personalization at every step. Recently, we found <a href="https://www.salesforce.com/news/stories/customer-spending/" target="_blank" rel=" noopener">65% of customers</a> say they will stay loyal if the company offers a more tailored experience. </p> <p>Combining the power of generative AI with your CRM data gives marketers the ability to create those kinds of digital experiences for their customers. Altogether, this results in more efficient marketing journeys that are better tailored to their audience across content generation, design, and targeting. </p> <h3 class="wp-block-heading" id="h-3rd-party-cookie-replacement">3rd-party cookie replacement</h3> <p>Third-party cookie deprecation and <a href="https://www.salesforce.com/blog/what-is-a-data-lakehouse/" target="_blank" rel=" noopener">access to high-quality data</a> — data that’s well-structured and useful — is a growing challenge for marketing organizations. We discovered that <a href="https://www.salesforce.com/news/stories/data-skills-research/" target="_blank" rel=" noopener">41% of business leaders</a> cite a lack of understanding of data because it’s too complex or not accessible enough. </p> <p>As data becomes increasingly difficult to collect, store, and analyze, marketers can now turn to AI tools to help analyze the data they do have and make the right decision. AI will help marketers process their existing, perhaps limited, first-party data and provide them with rich insights.</p> <p>That trusted first-party data is important for generative AI to work well, 63% of marketers told us. Marketers themselves also play a pivotal role in generative AI’s success, with 66% saying that human oversight is necessary to make sure a brand’s voice stays authentic.</p> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">Ways to develop generative AI responsibly</h2> <p class="wp-block-offer__description">Generative AI has the power to transform the way we live and work, but it’s not without risks. Here are five guidelines for building it inclusively and intentionally.</p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://www.salesforce.com/news/stories/generative-ai-guidelines/">Read the blog</a> </div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-one.png" alt=""> </div> <h3 class="wp-block-heading" id="h-letting-you-focus-on-the-customer">Letting you focus on the customer</h3> <p>This shift in focus and conversation around generative AI is imperative, not a nice-to-have. By eliminating the confusion and delay in analyzing data, generative AI takes the heavy lifting out of content creation. This technology can generate product descriptions that are accurate, compelling, and optimized for search engines. </p> <p>With generative AI handling lower-level tasks, marketers are able to focus on strategic campaigns, executing on creative, and creating connections with customers. Generative AI can fundamentally change how marketing departments operate, allowing teams to place more focus where it belongs — on the customer. </p> <div class="layout-four wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">What are marketers saying about generative AI?</h2> <p class="wp-block-offer__description">Generative AI can be the next big innovation in marketing. How can it help? What needs to be done next? We asked marketing leaders all about it.</p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://www.salesforce.com/news/stories/generative-ai-for-marketing-research">Get the scoop</a> </div> </div> <div class="wp-block-offer__media"> </div> </div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-four.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-four.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-four.png" alt=""> </div> </div> <div class="post__social post__social--v2 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value="HK" label="Hong Kong">Hong Kong</option> <option value="MO" label="Macau">Macau</option> <option value="CX" label="Christmas Is">Christmas Is</option> <option value="CC" label="Cocos (Keeling) Is">Cocos (Keeling) Is</option> <option value="CO" label="Colombia">Colombia</option> <option value="KM" label="Comoros">Comoros</option> <option value="CK" label="Cook Islands">Cook Islands</option> <option value="CR" label="Costa Rica">Costa Rica</option> <option value="CI" label="Cote D'Ivoire (Ivory Coast)">Cote D'Ivoire (Ivory Coast)</option> <option value="HR" label="Croatia (Hrvatska)">Croatia (Hrvatska)</option> <option value="CY" label="Cyprus">Cyprus</option> <option value="CZ" label="Czech Republic">Czech Republic</option> <option value="CD" label="Democratic Republic of the Congo">Democratic Republic of the Congo</option> <option value="DK" label="Denmark">Denmark</option> <option value="DM" label="Dominica">Dominica</option> <option value="DO" label="Dominican Republic">Dominican Republic</option> <option value="DJ" label="Djibouti">Djibouti</option> <option value="EC" label="Ecuador">Ecuador</option> <option value="EG" label="Egypt">Egypt</option> <option value="SV" label="El Salvador">El Salvador</option> <option value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin 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