Be data aware

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aria-label="breadcrumb" class="pageheader-breadcrumb text-small clearfix"> <ol> <li> <a href="/web/20231127093504/https://ico.org.uk/for-the-public/">For the public</a><span>/</span> </li> <li> <span class="current" aria-current="page" aria-label="Current page"> Be data aware </span> </li> </ol> </nav> <h1>Be data aware</h1> </div> <div class="pageheader-download column column-4 column-indent-1"> <a href="#" id="toggle-hiddenpanel-headershare"><span class="h4">Share<span class="invisible">(Opens Share panel)</span></span><span class="button-circle"><span class="icon-share"></span></span></a> </div> </div> <div class="hiddenpanel clearfix toggle-right" id="hiddenpanel-headershare" aria-label="panel share" style="display: none;"> <h2 class="h4">Share this page</h2> <ul class="clearfix"> <li> <a href="http://web.archive.org/web/20231127093504/http://www.reddit.com/submit?url=https:%2f%2fico.org.uk%2ffor-the-public%2fbe-data-aware%2f" target="_blank" class="button-circle"> <span 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It鈥檚 your right to be informed about how organisations are using your data, even if it happens behind the scenes. This includes understanding how people use your data to target you with social media adverts.</p> <p>We鈥檝e created a number of <a href="#resources">resources to help you understand how companies might be using your data</a> to target you online and why, and how you can control who is targeting you.</p> <div class="fluid-width-video-wrapper fluid-width-video-wrapper--16by9"> <iframe src="http://web.archive.org/web/20231127093504if_/https://player.vimeo.com/video/334901208?autoplay=0&mute=0&rel=0&dnt=true" title="Be data aware" allowfullscreen="" frameborder="0" allow="autoplay;"></iframe> </div> <p>聽<a id="resources"></a></p> <div class="c-image-bullet" style="background-color:#f7f3f0;"> <img src="/web/20231127093504im_/https://ico.org.uk/media/images/be-data-aware/2614880/ydm-slider-180x180-t.gif" class="c-image-bullet__image c-image-bullet__image--left" alt=""> <div class="c-image-bullet__content"> <h3><a data-id="31537" href="/web/20231127093504/https://ico.org.uk/for-the-public/be-data-aware/social-media-privacy-settings/" title="Social media privacy settings">Social media privacy settings</a></h3> <p>Read more about privacy on social media and download our factsheets covering Facebook, Twitter, Snapchat, LinkedIn and Google.</p> </div> </div> <div class="c-image-bullet" style="background-color:#ffffff;"> <img src="/web/20231127093504im_/https://ico.org.uk/media/images/be-data-aware/2614878/ydm-microtargetting-180x180-t.gif" class="c-image-bullet__image c-image-bullet__image--left" alt=""> <div class="c-image-bullet__content"> <h3><a data-id="31571" href="/web/20231127093504/https://ico.org.uk/for-the-public/be-data-aware/social-media-privacy-settings/microtargeting/" title="Microtargeting">Microtargeting</a></h3> <p>Find out about microtargeting - a form of online advertising that analyses personal data to identify the interests of a specific audience or individual in order to influence their actions.</p> </div> </div> <div class="c-image-bullet" style="background-color:#f7f3f0;"> <img src="/web/20231127093504im_/https://ico.org.uk/media/images/be-data-aware/2614879/ydm-political-180x180-t.gif" class="c-image-bullet__image c-image-bullet__image--left" alt=""> <div class="c-image-bullet__content"> <h3><a data-id="27023" href="/web/20231127093504/https://ico.org.uk/for-the-public/be-data-aware/political-campaigning-practices-direct-marketing/" title="Political campaigning practices: direct marketing">Political campaigning practices - direct marketing</a></h3> <p>Find out more about what political campaigners can and can't do when contacting you with direct marketing.</p> <h3><a data-id="33737" href="/web/20231127093504/https://ico.org.uk/for-the-public/be-data-aware/political-campaigning-practices-data-analytics/" title="Political campaigning practices: data analytics">Political campaigning practices - data analytics</a></h3> <p>Find out more about political campaigners targeting voters using data analytics.</p> </div> </div> <div class="c-image-bullet" style="background-color:#ffffff;"> <img src="/web/20231127093504im_/https://ico.org.uk/media/images/be-data-aware/2614881/ydm-social-media-180x180-t.gif" class="c-image-bullet__image c-image-bullet__image--left" alt=""> <div class="c-image-bullet__content"> <h3><a data-id="34557" data-udi="umb://document/d43054b99c8b4d77b20cfbc18f66cd8c" href="/web/20231127093504/https://ico.org.uk/global/contact-us/" title="Contact us">Contact us</a></h3> <p>Get in touch with any questions or queries.</p> </div> </div> <p>聽</p> </div> </div> <div class="column column-3 column-indent-1"> <aside class="aside-further" aria-label="Document menu"> <h2>Further reading</h2> <ul> <li> <a href="/web/20231127093504/https://ico.org.uk/for-the-public/your-right-to-be-informed-if-your-personal-data-is-being-used/" class="theme-public"> <h3 class="h4">Your right to be informed if your personal data is being used</h3> <div 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