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Irrational advocacy: What are the drivers of brand loyalty?
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40.203235 70 38.203563 70 36 L 70 35 L 69.796875 35 C 69.282076 31.084164 66.052768 28 62 28 z M 18 30 C 21.326874 30 24 32.673126 24 36 C 24 39.326874 21.326874 42 18 42 C 14.673126 42 12 39.326874 12 36 C 12 32.673126 14.673126 30 18 30 z M 62 30 C 65.326874 30 68 32.673126 68 36 C 68 39.326874 65.326874 42 62 42 C 58.673126 42 56 39.326874 56 36 C 56 35.79207 56.010859 35.587095 56.03125 35.384766 C 56.337112 32.349828 58.881056 30 62 30 z M 40 35 C 35.041484 35 31 39.041484 31 44 C 31 48.958516 35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg></a> <a href="https://feedly.com/i/subscription/feed/https://cmoalliance.io/rss/ " title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-branding tag-marketing tag-articles "> <section class="post-full-content Branding"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-02-25">25 February 2024</time> <span class="reading-time">11 min read</span> </section> <h1 class="post-full-title">Irrational advocacy: What are the drivers of brand loyalty?</h1> <section class="post-full-meta"> <a href="/tag/branding/">Branding</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/daniel-brian-cobb/"> <img class="author-profile-image" src="/content/images/size/w300/2024/02/1691961191796.jpeg" alt="Daniel Brian Cobb" /> <section class="author-card-content"> <h4 class="author-card-name">Daniel Brian Cobb</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> <div class="post-linkedin-wrapper"> <script src="https://platform.linkedin.com/in.js" type="text/javascript"> lang: en_US</script> <script type="IN/FollowCompany" data-id="71268213" data-counter="bottom"></script> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2022/07/apple-brand-laptop.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>Consumer behavior has become increasingly unpredictable. As a result, the concept of irrational advocacy can be essential to solidify a brand's market position. Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning.</p><p>This phenomenon isn't just the satisfaction derived from a product or service. It's the deep emotional connection and sense of identity consumers find in a brand.</p><p><strong><em>Prefer to listen? Check out Dan's appearance on the CMO Convo podcast </em></strong>👇</p> <!--kg-card-begin: html--> <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/6tyv8WDA7hThDT7BWDWOV8?utm_source=generator" width="100%" height="232" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture"></iframe> <!--kg-card-end: html--> <hr><h2 id="understanding-consumer-emotion-and-decision-making">Understanding consumer emotion and decision-making</h2><h3 id="the-emotional-consumer">The emotional consumer</h3><p>Consumers rarely make decisions on a purely rational basis. Many irrational things, like emotions, can significantly influence purchasing decisions. <a href="https://www.cmoalliance.com/story-masters-4-emotional-connections-in-brand-stories/" rel="noreferrer">Humans are emotional beings who often rationalize their choices after the fact</a>. Recognizing this can transform how brands approach marketing and customer engagement.</p><p>For instance, the decision to queue overnight for a new iPhone release, despite owning a perfectly functional previous model. This is driven more by the emotional excitement and belonging to the Apple community than by product features alone.</p><h3 id="brands-as-emotional-catalysts">Brands as emotional catalysts</h3><p>Successful brands like Apple have mastered the art of becoming more than just providers of goods or services. They serve as catalysts for emotional experiences and identity formation. This connection goes beyond the tangible benefits of the product. They work hard to access deeper human needs for belonging, identity, and purpose.</p><h2 id="strategies-for-encouraging-irrational-advocacy">Strategies for encouraging irrational advocacy</h2><h3 id="aligning-with-consumer-values">Aligning with consumer values</h3><p>Chief Marketing Officers (CMOs) looking to cultivate irrational advocacy must start by aligning their <a href="https://www.cmoalliance.com/how-brands-can-align-with-consumer-values-in-times-of-turmoil/" rel="noreferrer">brand's mission and values with those of their target audience</a>. This alignment is not about pandering or superficial branding exercises but about genuine engagement with the issues and values that matter to consumers. </p><p>For example, brands that have taken clear stances on social issues, even at the risk of polarizing their audience, often find a passionate base of supporters who identify strongly with the brand's values.</p><h3 id="leveraging-cause-related-marketing">Leveraging cause-related marketing</h3><p>A powerful strategy for building emotional connections is through cause-related marketing. This approach involves partnering with or supporting causes that resonate with the brand's audience, thereby demonstrating the brand's commitment to more than just profit. </p><p>An illustrative example is the campaign by Hungry Howie's Pizza, which changed its boxes to pink and donated a portion of every sale to breast cancer awareness. This campaign not only boosted sales but also significantly enhanced customer engagement, proving that consumers are eager to support brands that contribute positively to society.</p><h3 id="fostering-community-and-rituals">Fostering community and rituals</h3><p>Creating a sense of community around a brand can also foster irrational advocacy. Brands that succeed in this area often develop rituals or events that allow consumers to actively participate in the brand's culture. Chick-fil-A's "Daddy-Daughter Date Night" is a prime example, creating a unique experience that goes beyond the product to celebrate family connections, thereby deepening emotional ties to the brand.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.cmoalliance.com/appealing-to-early-adopters-through-experiential-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Appealing to early adopters through experiential marketing</div><div class="kg-bookmark-description">Brands love to market to early adopters because they purchase quickly, then promote the new products through word of mouth.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.cmoalliance.com/content/images/size/w256h256/2021/02/CMO_Alliance-Colour-Logomark_tiny.png" alt=""><span class="kg-bookmark-author">CMO Alliance</span><span class="kg-bookmark-publisher">Thérèse Mulvey</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.cmoalliance.com/content/images/2024/02/early-adopter-image.png" alt=""></div></a></figure><h2 id="navigating-the-pitfalls">Navigating the pitfalls</h2><h3 id="authenticity-and-trust">Authenticity and trust</h3><p>The quest for irrational advocacy is not without its challenges. <a href="https://www.cmoalliance.com/the-purpose-spectrum-how-to-evaluate-your-brands-role-in-a-socially-conscious-society/" rel="noreferrer">Authenticity and trust are paramount</a>; consumers can easily detect insincerity, which can backfire and damage the brand's reputation. Thus, CMOs must ensure that their brand's actions and messaging genuinely reflect their stated values and mission.</p><h3 id="the-risks-of-polarization">The risks of polarization</h3><p>Moreover, while taking a stand on social issues can engender deep loyalty, it can also lead to polarization. Brands must carefully consider the implications of aligning with potentially divisive causes, weighing the benefits of passionate advocacy against the risk of alienating other segments of their audience.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.cmoalliance.com/the-power-of-empathetic-leadership-of-a-brand/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The power of empathetic leadership for a brand</div><div class="kg-bookmark-description">In this article, I’ll guide you on the journey of integrating empathy into your marketing practices.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.cmoalliance.com/content/images/size/w256h256/2021/02/CMO_Alliance-Colour-Logomark_tiny.png" alt=""><span class="kg-bookmark-author">CMO Alliance</span><span class="kg-bookmark-publisher">Miri Rodriguez</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.cmoalliance.com/content/images/2024/02/empathy-image.png" alt=""></div></a></figure><h2 id="conclusion-the-future-of-brand-loyalty">Conclusion: The future of brand loyalty</h2><p>Looking forward, irrational advocacy is poised to play an increasingly pivotal role in shaping brand loyalty. In a world where consumers are bombarded with choices and information, those brands that can forge emotional connections and offer a sense of purpose and community will stand out.</p><p>For CMOs, the challenge lies in navigating the complex landscape of consumer emotions, aligning brand values with those of their customers, and engaging in authentic, value-driven marketing. By doing so, brands can transform their customers into not just consumers but passionate advocates and champions of their brand's mission.</p><hr><h2 id="faqs">FAQs</h2> <!--kg-card-begin: html--> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Is brand loyalty irrational?", "acceptedAnswer": { "@type": "Answer", "text": "Brand loyalty may seem irrational at first glance, but understanding the emotional factors that drive consumer behavior reveals there is a deeper logic at play. The traditional view of consumers as purely rational decision-makers has given way to insights that emotions significantly influence purchasing decisions. Irrational advocacy refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning. This is not about mere satisfaction from a product but the deep emotional connection and sense of identity consumers find in a brand. Successful brands like Apple have mastered becoming more than just providers of goods - they serve as catalysts for emotional experiences and identity formation that tap into human needs for belonging, identity, and purpose. While it may look irrational to queue overnight for a new iPhone when one's current model works perfectly fine, the underlying emotional excitement and feeling of belonging to the Apple community provide the true motivation. Brand loyalty driven by these powerful emotional factors is not actually irrational when you understand the psychology behind it. The key for brands is aligning their mission and values authentically with those of their target consumers. This genuine engagement, coupled with strategies like cause-related marketing and fostering communities with brand rituals, allows brands to forge profound emotional connections. These connections transform customers into passionate advocates who identify with the brand's purpose beyond just the product itself. So in summary, what may seem like irrational loyalty on the surface actually emerges from brands skillfully appealing to and aligning with the core emotional needs of their customers. It's not irrational from the consumer's perspective but rather reflects a deeper psychological logic that savvy brands can harness to build powerful advocacy." } },{ "@type": "Question", "name": "What is brand advocacy?", "acceptedAnswer": { "@type": "Answer", "text": "Brand advocacy refers to the unparalleled devotion and loyalty exhibited by customers towards a brand, often transcending logical reasoning. It is rooted in the deep emotional connection and sense of identity that consumers forge with a brand - going far beyond mere satisfaction with a product or service. In essence, brand advocates are passionate supporters who strongly identify with a brand's mission, values, and purpose. They do not view the brand solely as a provider of goods but as a catalyst for emotional experiences that tap into core human needs for belonging, identity, and meaning. Brand advocacy manifests in behaviors like customers queuing overnight for a new product launch, actively participating in brand communities and rituals, and evangelizing the brand to friends and family. The impetus is not just the functional benefits but the excitement, sense of community, and alignment of personal values with the brand. For example, Apple has cultivated legions of ardent brand advocates who identify deeply with the brand's spirit of innovation, design, and counterculture ethos. Their loyalty stems as much from the emotional resonance as the quality of Apple's products themselves. This phenomenon of irrational advocacy is driven by brands that genuinely connect with the core values, passions, and identity needs of their target consumers. Through strategies like authentic brand purpose alignment, cause marketing, and fostering brand communities, companies can transform customers into impassioned champions of their mission who transcend the role of mere consumers. So in summary, brand advocacy is the powerful devotion and zeal customers feel towards a brand when it becomes an emblem of their identity, values, and aspirations - resulting in fierce loyalty that may appear irrational on the surface but emerges from a brand's ability to forge profound emotional connections." } },{ "@type": "Question", "name": "Why is advocacy important for brands?", "acceptedAnswer": { "@type": "Answer", "text": "In today's crowded marketplace where consumers are inundated with choices, brand advocacy has become critical for solidifying a brand's market position and driving sustainable loyalty. Irrational advocacy - the deep emotional devotion customers feel towards a brand that transcends logical reasoning - is a powerful force that successful companies can leverage. The importance lies in advocacy's ability to forge profound, lasting connections with customers that go far beyond satisfaction with the product or service alone. Brand advocates don't just use and appreciate a brand, they strongly identify with its values, purpose, and the emotional experiences it catalyzes. This sense of shared identity breeds fierce loyalty and advocacy that money can't buy through traditional marketing tactics. Brand advocates serve as passionate evangelists, amplifying the brand's message and bringing in new customers through authentic word-of-mouth based on their own zeal. The unpaid endorsement from trusted voices carries immense influence in today's landscape of eroded trust in advertising. Moreover, devoted brand advocates exhibit remarkable behaviors like lining up for product launches or actively participating in brand communities and rituals - solidifying their identity as part of the brand tribe. Looking forward, brands that can cultivate this level of advocacy by genuinely connecting with the emotional needs and values of their target consumers will gain a formidable competitive edge. In an age where humans crave belonging and meaning, the companies that deliver on those deeper needs through authentic brand purpose and community will be rewarded with customers transformed into impassioned champions of their mission. For Chief Marketing Officers, the importance of brand advocacy lies in its unique capacity to engender resilient, long-term loyalty that creates marketing multiplicative effects. By focusing on fostering profound emotional connections, brands can elevate customers from transactional consumers to vested partners invested in the brand's success on a personal level. This is the foundation of future-proofing a devoted customer base that will serve as an invaluable asset." } }] } </script> <!--kg-card-end: html--> <h3 id="q-is-brand-loyalty-irrational">Q: Is brand loyalty irrational?</h3><p>A: Brand loyalty may seem irrational at first glance, but understanding the emotional factors that drive consumer behavior reveals there is a deeper logic at play. The traditional view of consumers as purely rational decision-makers has given way to insights that emotions significantly influence purchasing decisions.</p><p>Irrational advocacy refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning. This is not about mere satisfaction from a product but the deep emotional connection and sense of identity consumers find in a brand. Successful brands like Apple have mastered becoming more than just providers of goods - they serve as catalysts for emotional experiences and identity formation that tap into human needs for belonging, identity, and purpose.</p><p>While it may look irrational to queue overnight for a new iPhone when one's current model works perfectly fine, the underlying emotional excitement and feeling of belonging to the Apple community provide the true motivation. Brand loyalty driven by these powerful emotional factors is not actually irrational when you understand the psychology behind it.</p><p>The key for brands is aligning their mission and values authentically with those of their target consumers. This genuine engagement, coupled with strategies like cause-related marketing and fostering communities with brand rituals, allows brands to forge profound emotional connections. These connections transform customers into passionate advocates who identify with the brand's purpose beyond just the product itself.</p><p>So in summary, what may seem like irrational loyalty on the surface actually emerges from brands skillfully appealing to and aligning with the core emotional needs of their customers. It's not irrational from the consumer's perspective but rather reflects a deeper psychological logic that savvy brands can harness to build powerful advocacy.</p><h3 id="q-what-is-brand-advocacy">Q: What is brand advocacy?</h3><p>A: Brand advocacy refers to the unparalleled devotion and loyalty exhibited by customers towards a brand, often transcending logical reasoning. It is rooted in the deep emotional connection and sense of identity that consumers forge with a brand - going far beyond mere satisfaction with a product or service.</p><p>In essence, brand advocates are passionate supporters who strongly identify with a brand's mission, values, and purpose. They do not view the brand solely as a provider of goods but as a catalyst for emotional experiences that tap into core human needs for belonging, identity, and meaning.</p><p>Brand advocacy manifests in behaviors like customers queuing overnight for a new product launch, actively participating in brand communities and rituals, and evangelizing the brand to friends and family. The impetus is not just the functional benefits but the excitement, sense of community, and alignment of personal values with the brand.</p><p>For example, Apple has cultivated legions of ardent brand advocates who identify deeply with the brand's spirit of innovation, design, and counterculture ethos. Their loyalty stems as much from the emotional resonance as the quality of Apple's products themselves.</p><p>This phenomenon of irrational advocacy is driven by brands that genuinely connect with the core values, passions, and identity needs of their target consumers. Through strategies like authentic brand purpose alignment, cause marketing, and fostering brand communities, companies can transform customers into impassioned champions of their mission who transcend the role of mere consumers.</p><p>So in summary, brand advocacy is the powerful devotion and zeal customers feel towards a brand when it becomes an emblem of their identity, values, and aspirations - resulting in fierce loyalty that may appear irrational on the surface but emerges from a brand's ability to forge profound emotional connections.</p><h3 id="q-why-is-advocacy-important-for-brands">Q: Why is advocacy important for brands?</h3><p>A: In today's crowded marketplace where consumers are inundated with choices, brand advocacy has become critical for solidifying a brand's market position and driving sustainable loyalty. Irrational advocacy - the deep emotional devotion customers feel towards a brand that transcends logical reasoning - is a powerful force that successful companies can leverage.</p><p>The importance lies in advocacy's ability to forge profound, lasting connections with customers that go far beyond satisfaction with the product or service alone. Brand advocates don't just use and appreciate a brand, they strongly identify with its values, purpose, and the emotional experiences it catalyzes. This sense of shared identity breeds fierce loyalty and advocacy that money can't buy through traditional marketing tactics.</p><p>Brand advocates serve as passionate evangelists, amplifying the brand's message and bringing in new customers through authentic word-of-mouth based on their own zeal. The unpaid endorsement from trusted voices carries immense influence in today's landscape of eroded trust in advertising. Moreover, devoted brand advocates exhibit remarkable behaviors like lining up for product launches or actively participating in brand communities and rituals - solidifying their identity as part of the brand tribe.</p><p>Looking forward, brands that can cultivate this level of advocacy by genuinely connecting with the emotional needs and values of their target consumers will gain a formidable competitive edge. In an age where humans crave belonging and meaning, the companies that deliver on those deeper needs through authentic brand purpose and community will be rewarded with customers transformed into impassioned champions of their mission.</p><p>For Chief Marketing Officers, the importance of brand advocacy lies in its unique capacity to engender resilient, long-term loyalty that creates marketing multiplicative effects. By focusing on fostering profound emotional connections, brands can elevate customers from transactional consumers to vested partners invested in the brand's success on a personal level. This is the foundation of future-proofing a devoted customer base that will serve as an invaluable asset.</p><hr><p><strong>What does irrational advocacy mean for you industry? And are you taking steps to cultivate and harness it? Let us know, join the conversation with marketing leaders around the world on the </strong><a href="https://www.cmoalliance.com/join-the-community/"><strong>CMO Alliance Community Slack</strong></a><strong> channel.</strong></p> <!--kg-card-begin: html--> <a href="https://www.cmoalliance.com/join-the-community/?utm_source=article&utm_medium=banner&utm_campaign=community-ad"> <img src="https://www.cmoalliance.com/content/images/2021/03/CMO-Alliance-Community-ad.png"> </a> <!--kg-card-end: html--> <p></p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1-.png" alt="CMO Alliance icon" class="site-logo" /> <h2>Like what you see? 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