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You want a web designer to create clear, concise and powerful messaging that defines your company’s services, differentiates you from competitors, and delivers the value of the service to customers, media, and stockholders. To locate the perfect web designer for your site, consider these five vital aspects: goals, experience, portfolio, references and communication.</span></span></p> <p><span style="font-size: small;"><span style="font-family: Times New Roman;">1. Set Your Goals</span></span></p> <p><span style="font-size: small;"><span style="font-family: Times New Roman;"> Before contacting any web designers, establish your web site goals. Ask yourself and answer the following questions:</span></span></p> <ul> <li><span style="font-size: small;"><span style="font-family: Times New Roman;">Why do I want a web site?</span></span></li> <li><span style="font-size: small;"><span style="font-family: Times New Roman;">Am I selling something?</span></span></li> <li><span style="font-size: small;"><span style="font-family: Times New Roman;">If I’m selling, will I accept credit cards over the Internet?</span></span></li> <li><span style="font-size: small;"><span style="font-family: Times New Roman;">Who is my target market?</span></span></li> <li><span style="font-size: small;"><span style="font-family: Times New Roman;">What is my industry?</span></span></li> <li><span style="font-size: small;"><span style="font-family: Times New Roman;">Who are my competitors?</span></span></li> <li><span style="font-family: 'Times New Roman'; font-size: small;">How soon do I want my web site?</span></li> </ul> <p><span style="font-size: small;"><span style="font-family: Times New Roman;">These are questions a web designer will ask. If you have already answered these questions, this will save time and facilitate the communication of your expectations to web designers.</span></span><span style="font-family: Times New Roman; font-size: small;"> </span></p> <p><span style="font-size: small;"><span style="font-family: Times New Roman;">2. Experience</span></span></p> <p><span style="font-size: small;"><span style="font-family: Times New Roman;">How long has the web designer been in business? The longer the designer has been in business, the more likely he / she has satisfied clients. Also, if you have questions later or need an upgrade to your web site, you would want your web designer to still be available. You will want a web designer who has knowledge of page layout, has a way with color and knows how to place elements on a page for best appearance and web site performance.</span></span><span style="font-family: Times New Roman; font-size: small;"> <a href="https://web.archive.org/web/20160402223059/http://www.a3kdesign.com/what-to-look-for-in-a-web-designer/#more-337" class="more-link">(more…)</a></span></p> </div> <div id="fb-root"></div><script src="https://web.archive.org/web/20160402223059js_/http://connect.facebook.net/en_US/all.js#appId=158283874256462&xfbml=1"></script><fb:like href="http://www.facebook.com/pages/A3K-Advertising/232905673396145" send="true" layout="button_count" width="450" show_faces="true" font=""></fb:like>   <h1><a href="https://web.archive.org/web/20160402223059/http://www.a3kdesign.com/content-marketing-made-easy/">Content Marketing Made Easy!</a></h1> <div class="entry"> <p><span style="font-family: Calibri; font-size: medium;">Have you ever wondered how some companies seem to “own” certain keywords, which allow them to vault up the search engines to kick their competitors’ collective butts?</span></p> <p><span style="font-family: Calibri; font-size: medium;">Most assuredly, their keyword dominance has a lot to do with content marketing.</span></p> <p><span style="font-family: Calibri; font-size: medium;">Over the past few years, content marketing has become one of the defining forces for increasing web visibility, traffic, and sales. You’ll find content marketing under a variety of banners: corporate publishing, corporate journalism, customer publishing, custom media, customer media, private media and branded media. Regardless of what you call it, it’s all about creating and distributing valuable, relevant content. Most content marketing items like white papers, articles, blogs, videos, and other types of content posts are tailored around carefully researched keywords. Including (and marketing) these keywords makes sure the right people find your information. Once your specific target audience finds you, your content marketing then needs to engage them to do something.</span></p> <p><span style="font-family: Calibri; font-size: medium;">In social media parlance, the name of the game is getting people to “like you” which really means they’re open to buying your product or service. </span></p> <p><span style="font-family: Calibri; font-size: medium;">The key to super-effective content marketing is simple. You need to tempt your potential buyers to buy without overly engaging in the act of selling.</span></p> <p><span style="font-family: Calibri; font-size: medium;">Not actively engage in selling? Then, what’s the point?</span></p> <p><span style="font-family: Calibri; font-size: medium;">The point is to deliver quality information that informs, not sells. <a href="https://web.archive.org/web/20160402223059/http://www.a3kdesign.com/content-marketing-made-easy/#more-335" class="more-link">(more…)</a></span></p> </div> <div id="fb-root"></div><script src="https://web.archive.org/web/20160402223059js_/http://connect.facebook.net/en_US/all.js#appId=158283874256462&xfbml=1"></script><fb:like href="http://www.facebook.com/pages/A3K-Advertising/232905673396145" send="true" layout="button_count" width="450" show_faces="true" font=""></fb:like>  <p class="previous"></p> <p class="next"></p> </div> <div id="sidebar"> <h2>Recent White Papers</h2> <h3>Free Marketing Articles:</h3> <img src="https://web.archive.org/web/20160402223059im_/http://www.a3kdesign.com/images/separator.png" width="289" height="4" alt="" style="padding-bottom:20px;padding-top:15px;text-align:center;"/> <ul> <li><a href="https://web.archive.org/web/20160402223059/http://www.a3kdesign.com/what-to-look-for-in-a-web-designer/">What to Look for in a Web Designer</a></li> <li><a href="https://web.archive.org/web/20160402223059/http://www.a3kdesign.com/content-marketing-made-easy/">Content Marketing Made Easy!</a></li> </ul> <h3 style="clear: both;padding-top:15px;">Newsletter Signup</h3>    <script type="text/javascript" src="https://web.archive.org/web/20160402223059js_/http://ajax.googleapis.com/ajax/libs/jquery/1.2.6/jquery.min.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20160402223059js_/http://downloads.mailchimp.com/js/jquery.validate.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20160402223059js_/http://downloads.mailchimp.com/js/jquery.form.js"></script> <div id="mc_embed_signup"> <form action="https://web.archive.org/web/20160402223059/http://a3kdesign.us2.list-manage.com/subscribe/post?u=fcdae27f28a9e43239b0d2bd2&id=5a2c95d30d" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" style="font: normal 100% Arial, sans-serif;font-size: 10px;"> <fieldset style="border:0;text-align: left;padding-left:0px;margin-left:0px;"> <div class="mc-field-group" style="clear: both;overflow: hidden;"> <label for="mce-EMAIL" style="display: block;line-height: 1em;">Email Address</label> <input type="text" value="" name="EMAIL" class="required email" id="mce-EMAIL" style="margin-right: 1.5em;padding: .2em .3em;width: 90%;float: left;z-index: 999;"> </div> <div id="mce-responses" style="float: left;top: -1.4em;padding: 0em .5em 0em .5em;overflow: hidden;width: 90%;margin: 0 5%;clear: both;"> <div class="response" id="mce-error-response" style="display: none;margin: 1em 0;padding: 1em .5em .5em 0;font-weight: bold;float: left;top: -1.5em;z-index: 1;width: 80%;background: FBE3E4;color: #D12F19;"></div> <div class="response" id="mce-success-response" style="display: none;margin: 1em 0;padding: 1em .5em .5em 0;font-weight: bold;float: left;top: -1.5em;z-index: 1;width: 80%;background: #E3FBE4;color: #529214;"></div> </div> <div><input type="submit" value="Subscribe" onmouseover="this.style.cursor='pointer'" name="subscribe" id="mc-embedded-subscribe" class="submitbutton" style="clear: both;width: auto;display: block;"></div> </fieldset> </form> </div> <script type="text/javascript"> var fnames = new Array();var ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';var err_style = ''; 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