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From model to mom to event manager to... movie star? Frieha Altaf tells us what's next - Celebrity
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- - /article - - - --> </div> <div class="slideshow__slide soft-half--left push--right slideshow__slide--horizontal" style="margin:0 1px;"> <!-- - - - article - - - --> <article class="box story push-half--right soft-half--right" data-id="1176344" data-layout="story"> <figure class="media media--left media--stretch palm--one-whole two-fifths portable--one-whole "> <div class="media__item " style=""><a title="" href="//web.archive.org/web/20161003105837/http://images.dawn.com/news/1176344/plbw-day-three-all-hail-nomi-ansari-and-ali-xeeshans-multicolored-bridals"><img src="//web.archive.org/web/20161003105837im_/http://i.dawn.com/thumbnail/2016/10/57efabb542266.jpg" alt="PLBW Day Three: All hail Nomi Ansari and Ali Xeeshan&#39;s multicolored bridals"/></a></div> </figure> <h2 data-layout="story" data-id="1176344" class="story__title size-three"><a href="//web.archive.org/web/20161003105837/http://images.dawn.com/news/1176344/plbw-day-three-all-hail-nomi-ansari-and-ali-xeeshans-multicolored-bridals" class="story__link">PLBW Day Three: All hail Nomi Ansari and Ali Xeeshan's multicolored bridals</a></h2> </article> <!-- - - - /article - - - --> </div> </div> </div> </div> </div><!-- top-carousel --> <div class="container"> <div class="grid grid--center"> <div class="grid__item nine-tenths palm--one-whole"> <!-- story timestamp --> <div class="story__time caps push-half--top push--bottom"><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-04-27T15:53:49+05:00"><span class="timestamp__calendar">Apr 27, 2016</span> <span class="timestamp__time">03:53pm</span></span></div> <!-- story title --> <h2 data-layout="story" data-id="1175226" class="story__title push-half--top size-twelve"><a href="//web.archive.org/web/20161003105837/http://images.dawn.com/news/1175226/from-model-to-mom-to-event-manager-to-movie-star-frieha-altaf-tells-us-whats-next" class="story__link">From model to mom to event manager to... movie star? Frieha Altaf tells us what's next</a></h2> <div class="grid"> <div class="grid__item four-fifths palm--one-whole"> <!-- story authors --> <div class="story__authors push--ends"> <div class="grid grid--full"> <div class="grid__item one-quarter palm--one-whole"> <div class="grid grid--full"> <div class="grid__item one-quarter visuallyhidden--palm"> <img src="https://web.archive.org/web/20161003105837im_/http://i.dawn.com/users/7.jpg?r=1733584360" class="story__authors__pic"> </div> <div class="grid__item three-quarters palm--one-whole"> <p class="story__authors__name caps size-four soft-half--left"><a href="/web/20161003105837/http://images.dawn.com/authors/7">Maliha Rehman</a></p> <p class="story__authors__heading caps size-two soft-half--left">Fashion Contributor</p> </div> </div> </div> <div class="grid__item seven-tenths visuallyhidden--palm"> <p class="size-five story__authors__story__excerpt">Frieha is set to appear in Wajahat Rauf's Lahore Se Aagey and Javed Sheikh's next</p> </div> </div> </div><!-- story authors --> </div> </div> </div> </div> <div class="content"> <main> <div class="grid"> <div class="grid__item one-whole"> <!-- article --> <article class="story story--single push-half--sides"> <div class="grid grid--center"> <div class="grid__item nine-tenths palm--one-whole"> <div class="slideshow portable--one-whole slideshow--main " data-slick="{ "dots": true, "dotsClass": "slideshow__pager", "asNavFor": null, "cssEase": "ease", "speed": 200, "autoplaySpeed": 4000, "slidesToScroll": 1, "slidesToShow": 1, "responsive": [{"breakpoint": 480, "settings":{"slidesToShow":1, "slidesToScroll":1}},{"breakpoint": 720, "settings":{"slidesToShow":1, "slidesToScroll":1}}], "fade": false }"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item " style=""><img src="//web.archive.org/web/20161003105837im_/http://i.dawn.com/large/2016/04/572093c49cb98.jpg" alt="For Frieha, it’s all in a day’s work. - Photograph by Righi Photography"/></div> <figcaption class="media__caption "><div class="media__excerpt">For Frieha, it’s all in a day’s work. - Photograph by Righi Photography</div></figcaption> </figure> </div> </div> <div class="grid grid--full"> <div class="grid__item seven-eighths palm--one-whole"> <div class="story__body soft-half--ends"> <div class="grid grid--full"> <div class="grid__item one-twelfth palm--one-whole visuallyhidden--palm"> </div> <div class="grid__item eleven-twelfths palm--one-whole"> <!-- p --> <p>One remembers Frieha Altaf playing the girl-next-door in the iconic Moin Akhtar-starrer <em>Rozi</em>, wrapped in a voluminous <em>dupatta</em> with a plastic hair-band on her head. It was quite a contrast to the rock-star she’s always been: model, party-girl and red carpet siren, with a wide network of celebrity friends and a knack for adventurous, over-the-top designer statements.</p> <!-- /p --><!-- p --> <p>Fast forwarding to a few years later, Frieha became choreographer and event-planner, steering things behind the scenes but never ever slinking into the shadows. It’s what she does even now, posing for the cameras before retiring to her vantage point in the choreographers booth, from where she directs a fashion show or a grandiose awards function, somehow storing away enough energy for the after-party later. In this day and age of Insta-lebrities, Frieha’s the real deal, the bona fide ‘it’ girl, even though she’s now well in her ‘50’s.</p> <!-- /p --><!-- p --> <p>The limelight loves her and vice versa – which is why it makes sense for Frieha to dip her manicured toes into cinema’s increasingly crowded waters. </p> <!-- /p --><!-- p --> <figure class="media one-whole palm--one-whole media--uneven"> <div class="media__item "><img src="https://web.archive.org/web/20161003105837im_/http://i.dawn.com/primary/2016/04/571f4bcceaa5f.jpg" alt="In this day and age of Insta-lebrities, Frieha’s the real deal, the bona fide ‘it’ girl, even though she’s now well in her ‘50’s - Photograph by Righi Photography"/></div> <figcaption class="media__caption "> <div class="media__excerpt">In this day and age of Insta-lebrities, Frieha’s the real deal, the bona fide ‘it’ girl, even though she’s now well in her ‘50’s - Photograph by Righi Photography</div> </figcaption> </figure> <p> </p> <!-- /p --><!-- p --> <p>“I have always enjoyed acting and maybe one day, I want to make a film of my own. Right now, I may be representing actors or organizing a premiere. But acting in a movie will give me the chance to understand the nitty-gritties of the business,” she says.</p> <!-- /p --><!-- p --> <p>To this end, Frieha is considering a cameo in Wajahat Rauf’s upcoming <em>Lahore Se Aagay</em> as well as playing a role opposite actor-director Nadeem Baig in a venture currently being planned out by Javed Sheikh. Her budding acting aspirations are news – but not necessarily a major headline.</p> <!-- /p --><!-- p --> <p>After all, as cinema rises from the ashes, cameos have become quite the order of the day. Very recently, movies like <em>Dekh Magar Pyar Say</em> and <em>Karachi Se Lahore</em> featured appearances from well-known celebrities that went more or less unnoticed. Is Frieha making sure she’ll make a splash? “I haven’t read the scripts yet but of course, I’ll only be willing to do the parts as long as they are meaningful,” she professes.</p> <!-- /p --><hr> <h4><strong>"[In my work] I tackle security problems, unprofessional behavior and loadshedding on a regular basis. This is what I talk about when I represent my country internationally, shedding light on how we have worked against odds to set benchmarks," says Frieha of her event management career.</strong></h4> <hr> <!-- p --> <p>Meanwhile, there’s much more up Frieha Altaf’s designer-made sleeve. Her followers on social media – and there are many of them, for she lives a glamorous life and makes sure she uploads images of it on the world wide web – know that she was recently in Florence, attending the 3rd Annual Destination Wedding Planner’s Congress. One in 120 A-listers invited to the event, she hobnobbed with managers who organize high-flying events like the Filmfare awards and Kevin Lee, wedding planner to celebrities like Brad Pitt.</p> <!-- /p --><!-- p --> <p>“The internet is a fantastic tool and that’s how the Congress came to know of me,” explains Frieha. “Last year, I was a guest speaker at the event which was then held in Mauritius. This time, I was again invited as an attendee.”</p> <!-- /p --><!-- p --> <p>Later this month, she’ll be flying off to Mexico for the tourism-centric ‘Tiangius Turistico’, once again representing the fashion-savvy side to the Pakistani woman. </p> <!-- /p --><!-- p --> <figure class="media one-whole palm--one-whole "> <div class="media__item "><img src="https://web.archive.org/web/20161003105837im_/http://i.dawn.com/primary/2016/04/572099ed21430.jpg" alt="Frieha is now hobnobbing with Mexico's celebs like popular singer Alejandro Fernandes (left) at the tourism-centric Tiangius Turistico"/></div> <figcaption class="media__caption "> <div class="media__excerpt">Frieha is now hobnobbing with Mexico's celebs like popular singer Alejandro Fernandes (left) at the tourism-centric Tiangius Turistico</div> </figcaption> </figure> <p> </p> <!-- /p --><!-- p --> <p>“It’s important for the world to realize the way we persevere with our careers in Pakistan,” she says. “Planning out local events is a juggernaut that involves more than sensational décor, celebrity attendees and performances. I tackle security problems, unprofessional behavior and loadshedding on a regular basis. This is what I talk about when I represent my country internationally, shedding light on how we have worked against odds to set benchmarks and shattering preconceived notions that people may have regarding Pakistani women.”</p> <!-- /p --><!-- p --> <p>Later in the year, Frieha may head off to Turkey, to shoot Javed Sheikh’s movie but before this, of course, she’s show director to the Lux Style Awards, tentatively scheduled for this July. It’s a glitzy, shiny rollercoaster ride, ricocheting through the world, exploring new avenues, experimenting and perpetually being followed around by the spotlight. 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show the world the &#039;soft&#039; side of Pakistan"/></a></div> </figure> <h2 data-layout="story" data-id="1174227" class="story__title size-five soft-half--ends"><a href="//web.archive.org/web/20161003105837/http://images.dawn.com/news/1174227/these-tough-women-show-the-world-the-soft-side-of-pakistan" class="story__link">These tough women show the world the 'soft' side of Pakistan</a></h2> <span class="story__byline "><a href="//web.archive.org/web/20161003105837/http://images.dawn.com/authors/7/maliha-rehman">Maliha Rehman</a></span> </article> <!-- - - - /article - - - --> </div> <div class="grid__item one-third palm--one-whole"> <!-- - - - article - - - --> <article class="box story push--bottom" data-id="1174899" data-layout="story"> <figure class="media media--focus media--stretch one-whole palm--one-whole "> <div class="media__item media__item--100 " style=""><a title="" 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data-layout="story"> <figure class="media media--focus media--stretch one-whole palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item media__item--100 " style=""><a title="" href="//web.archive.org/web/20161003105837/http://images.dawn.com/news/1174965/not-a-cameo-fawad-khans-ae-dil-mushkil-role-is-20-days-of-work"><img src="//web.archive.org/web/20161003105837im_/http://i.dawn.com/medium/2016/03/56e11e466e369.jpg" alt="Not a cameo: Fawad Khan&#039;s Ae Dil Mushkil role is &quot;20 days of work&quot;"/></a></div> </figure> <h2 data-layout="story" data-id="1174965" class="story__title size-five soft-half--ends"><a href="//web.archive.org/web/20161003105837/http://images.dawn.com/news/1174965/not-a-cameo-fawad-khans-ae-dil-mushkil-role-is-20-days-of-work" class="story__link">Not a cameo: Fawad Khan's Ae Dil Mushkil role is "20 days of work" </a></h2> <span class="story__byline "><a href="//web.archive.org/web/20161003105837/http://images.dawn.com/authors/11/images-staff">Images Staff</a></span> </article> <!-- - - - /article - - - --> </div> </div> </div> </div><!-- related stories --> <!-- comments --> <section id="comments" class="comments push-half--ends soft-half--bottom"> <div class="grid"> <div class="grid__item one-whole"> <div class="soft--ends"> <div class="size-nine text--right"><strong>6</strong> <span class="size-seven text--right"><strong>comment(s)</strong></span></div> </div> </div> </div> <div class="votes-button-container"> <button type="button" class="button js-comments-sort-votes float--right">Best</button> <button type="button" class="button js-comments-sort-date--new float--right">Newest</button> <button type="button" disabled="disabled" class="button js-comments-sort-date float--right">Oldest</button> </div> <br/><br/> <div class="comment soft--ends push-half--bottom" id="34123"> <div class="grid"> <div class="grid__item one-whole"> <div class="comment__author size-four caps float--left">Farhan B</div> <div class="timeago comment__date caps size-four soft-half--bottom float--left" title="2016-04-27T16:06:57+05:00"><span class="timestamp--time timeago" title="2016-04-27T16:06:57+05:00">Apr 27, 2016 04:06pm</span></div> <div class="comment__body cf"> <p>Who cares. She should not be a role model for our women.</p> </div> <div class="soft-half--sides float--right"> <div class="button button--social" title="Recommend this comment"> <span class="button__label votejs__cast" data-vote-key="1175226/up-34123">Recommend</span> <span class="button__count votejs__count" data-vote-key="1175226/up-34123">0</span> </div> </div> </div> <!-- .nine-tenths --> </div> <!-- .grid --> </div> <!-- .comment --> <div class="comment soft--ends push-half--bottom" id="34137"> <div class="grid"> <div class="grid__item one-whole"> <div class="comment__author size-four caps float--left">Ali</div> <div class="timeago comment__date caps size-four soft-half--bottom float--left" title="2016-04-27T17:19:32+05:00"><span class="timestamp--time timeago" title="2016-04-27T17:19:32+05:00">Apr 27, 2016 05:19pm</span></div> <div class="comment__body cf"> <p>Thank god she did not go to India like some of our other actors.</p> </div> <div class="soft-half--sides float--right"> <div class="button button--social" title="Recommend this comment"> <span class="button__label votejs__cast" data-vote-key="1175226/up-34137">Recommend</span> <span class="button__count votejs__count" data-vote-key="1175226/up-34137">0</span> </div> </div> </div> <!-- .nine-tenths --> </div> <!-- .grid --> </div> <!-- .comment --> <div class="comment soft--ends push-half--bottom" id="34148"> <div class="grid"> <div class="grid__item one-whole"> <div class="comment__author size-four caps float--left">shaharyar</div> <div class="timeago comment__date caps size-four soft-half--bottom float--left" title="2016-04-27T17:43:05+05:00"><span class="timestamp--time timeago" title="2016-04-27T17:43:05+05:00">Apr 27, 2016 05:43pm</span></div> <div class="comment__body cf"> <p>nice </p> </div> <div class="soft-half--sides float--right"> <div class="button button--social" title="Recommend this comment"> <span class="button__label votejs__cast" data-vote-key="1175226/up-34148">Recommend</span> <span class="button__count votejs__count" data-vote-key="1175226/up-34148">0</span> </div> </div> </div> <!-- .nine-tenths --> </div> <!-- .grid --> </div> <!-- .comment --> <div class="comment soft--ends push-half--bottom" id="34158"> <div class="grid"> <div class="grid__item one-whole"> <div class="comment__author size-four caps float--left">Ehsan</div> <div class="timeago comment__date caps size-four soft-half--bottom float--left" title="2016-04-27T18:24:59+05:00"><span class="timestamp--time timeago" title="2016-04-27T18:24:59+05:00">Apr 27, 2016 06:24pm</span></div> <div class="comment__body cf"> <p>All your struggles and efforts are highly commendable however One thing I suggest to our leaders in every field is to stop painting Pakistan in a pathetic manner when they go outside the country, it glorifies individuals but makes the country look terrible</p> </div> <div class="soft-half--sides float--right"> <div class="button button--social" title="Recommend this comment"> <span class="button__label votejs__cast" data-vote-key="1175226/up-34158">Recommend</span> <span class="button__count votejs__count" data-vote-key="1175226/up-34158">0</span> </div> </div> </div> <!-- .nine-tenths --> </div> <!-- .grid --> </div> <!-- .comment --> <div class="comment soft--ends push-half--bottom" id="34195"> <div class="grid"> <div class="grid__item one-whole"> <div class="comment__author size-four caps float--left">sss</div> <div class="timeago comment__date caps size-four soft-half--bottom float--left" title="2016-04-27T21:49:41+05:00"><span class="timestamp--time timeago" title="2016-04-27T21:49:41+05:00">Apr 27, 2016 09:49pm</span></div> <div class="comment__body cf"> <p>man she sure could do with a little more on the looks department to be a model</p> </div> <div class="soft-half--sides float--right"> <div class="button button--social" title="Recommend this comment"> <span class="button__label votejs__cast" data-vote-key="1175226/up-34195">Recommend</span> <span class="button__count votejs__count" data-vote-key="1175226/up-34195">0</span> </div> </div> </div> <!-- .nine-tenths --> </div> <!-- .grid --> </div> <!-- .comment --> <div class="comment soft--ends push-half--bottom" id="34259"> <div class="grid"> <div class="grid__item one-whole"> <div class="comment__author size-four caps float--left">Nomi </div> <div class="timeago comment__date caps size-four soft-half--bottom float--left" title="2016-04-28T08:52:20+05:00"><span class="timestamp--time timeago" title="2016-04-28T08:52:20+05:00">Apr 28, 2016 08:52am</span></div> <div class="comment__body cf"> <p>All the best to FA ...</p> </div> <div class="soft-half--sides float--right"> <div class="button button--social" title="Recommend this comment"> <span class="button__label votejs__cast" data-vote-key="1175226/up-34259">Recommend</span> <span class="button__count votejs__count" data-vote-key="1175226/up-34259">0</span> </div> </div> </div> <!-- .nine-tenths --> </div> <!-- .grid --> </div> 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