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<!Doctype html> <html lang='en'> <head> <title>Gymnast Beauty Brand Partnerships : Gymnast Shilese Jones</title> <link rel='canonical' href='https://www.trendhunter.com/trends/gymnast-shilese-jones' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Gymnast Beauty Brand Partnerships Gymnast Shilese Jones'/> <meta name='description' content='Gymnast Shilese Jones - NYX partners with gymnast Shilese Jones, a professional athlete to further its support for women’s sports. 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This marks NYX's inaugural partnership with an individual athlete. Jones will be showcased in a series of social media posts, highlighting her daily schedule, training, and competitions. The collaboration will also involve erecting over 30 new billboards in Washington and Minnesota to raise awareness of Shilese Jones' career. The historic collaboration represents a major achievement for NYX and solidifies the brand's position as a pioneer in championing women's causes, propelling considerable sales expansion, and nurturing strong consumer devotion and engagement. 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src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537496/537496_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Athlete-Centric Beauty Campaigns</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Gymnast Beauty Brand Partnerships' class='gal__mainImage' data-btn='gallerynext' width=800 height=450 data-src='https://cdn.trendhunterstatic.com/thumbs/538/gymnast-shilese-jones.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/538/538141/538141_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/538/538141/538141_1_300.jpeg?auto=webp 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data-id='531174' data-pn='1'> <img loading='lazy' alt='Athletic Nail Polish Ambassadors Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531174/531174_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='537496' data-pn='1'> <img loading='lazy' alt='Athlete-Centric Beauty Campaigns Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537496/537496_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='537663' data-pn='1'> <img loading='lazy' alt='Peanut Butter-Branded Gymnastic Events Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537663/537663_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>12</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvZ3ltbmFzdC1zaGlsZXNlLWpvbmVzIiwiYWQiOiJjbGVhbnRoZXNreS1iMy0yIn0%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-2' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>NYX Partners with Gymnast Shilese Jones</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/limaf'>Lima Kalim</a> — July 2, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/marketing'>Marketing</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.beautypackaging.com/contents/view_breaking-news/2023-09-27/nyx-professional-makeup-partners-with-the-new-york-liberty/' class='tha__referenceLink' rel='nofollow noreferrer'>beautypackaging</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Gymnast+Beauty+Brand+Partnerships+-+NYX+Partners+with+Gymnast+Shilese+Jones&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones&title=Gymnast+Beauty+Brand+Partnerships+-+NYX+Partners+with+Gymnast+Shilese+Jones","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Gymnast+Beauty+Brand+Partnerships+-+NYX+Partners+with+Gymnast+Shilese+Jones","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>NYX partners with gymnast Shilese Jones, a professional athlete to further its support for women's sports. This marks NYX's inaugural partnership with an individual athlete. Jones will be showcased in a series of social media posts, highlighting her daily schedule, training, and competitions. The collaboration will also involve erecting over 30 new billboards in Washington and Minnesota to raise awareness of Shilese Jones' career. <br /> <br /> The historic collaboration represents a major achievement for NYX and solidifies the brand's position as a pioneer in championing women's causes, propelling considerable sales expansion, and nurturing strong consumer devotion and engagement. As a result of this new collaboration, supporters of Jones may be increasingly motivated to invest in NYX's product offerings.<br /> <br /> Image Credit: NYX</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Athlete-driven Beauty Collaborations - </b>Beauty brands are increasingly partnering with professional athletes to elevate brand visibility and engagement.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports-inspired Marketing Campaigns - </b>Collaborations that utilize athletes in marketing efforts leverage the athlete's influence to appeal to a new consumer demographic.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Athlete Ambassadors - </b>Brands are focusing on athlete-driven social media content to create authentic connections with their audience and boost product appeal.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beauty and Cosmetics - </b>The beauty industry sees a significant evolution with the integration of sports figures as brand ambassadors, driving consumer interest from sports fans.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports and Athletics - </b>The growing trend of endorsements by cosmetics brands offers athletes new avenues for sponsorship and branding beyond traditional sports partnerships.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Advertising and Marketing - </b>Innovative marketing strategies that feature athletes on billboards and social platforms are transforming how brands reach and engage with consumers.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div 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Dominique Dawes and Chellsie Memmel</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:58%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:42%'></div> </div> </a><a data-is='230c' data-id='534216' data-pc='1' href='/trends/mental-healthfocused' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Mental Health-Focused Brand Initiatives' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534216/534216_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Mental Health-Focused Brand Initiatives</div> <div class='thar__title2'>Maybelline New York Partners with WHO Foundation</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:46%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:54%'></div> 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Gymnast Shilese Jones<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/limaf'>Lima Kalim<\/a> \u2014 July 2, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.beautypackaging.com\/contents\/view_breaking-news\/2023-09-27\/nyx-professional-makeup-partners-with-the-new-york-liberty\/' class='tha__referenceLink' rel='nofollow noreferrer'>beautypackaging<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Gymnast+Beauty+Brand+Partnerships+-+NYX+Partners+with+Gymnast+Shilese+Jones&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones&title=Gymnast+Beauty+Brand+Partnerships+-+NYX+Partners+with+Gymnast+Shilese+Jones\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgymnast-shilese-jones&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Gymnast+Beauty+Brand+Partnerships+-+NYX+Partners+with+Gymnast+Shilese+Jones\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>NYX partners with gymnast Shilese Jones, a professional athlete to further its support for women's sports. This marks NYX's inaugural partnership with an individual athlete. Jones will be showcased in a series of social media posts, highlighting her daily schedule, training, and competitions. The collaboration will also involve erecting over 30 new billboards in Washington and Minnesota to raise awareness of Shilese Jones' career. <br \/>\n<br \/>\nThe historic collaboration represents a major achievement for NYX and solidifies the brand's position as a pioneer in championing women's causes, propelling considerable sales expansion, and nurturing strong consumer devotion and engagement. As a result of this new collaboration, supporters of Jones may be increasingly motivated to invest in NYX's product offerings.<br \/>\n<br \/>\nImage Credit: NYX<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Athlete-driven Beauty Collaborations - <\/b>Beauty brands are increasingly partnering with professional athletes to elevate brand visibility and engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports-inspired Marketing Campaigns - <\/b>Collaborations that utilize athletes in marketing efforts leverage the athlete's influence to appeal to a new consumer demographic.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Athlete Ambassadors - <\/b>Brands are focusing on athlete-driven social media content to create authentic connections with their audience and boost product appeal.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beauty and Cosmetics - <\/b>The beauty industry sees a significant evolution with the integration of sports figures as brand ambassadors, driving consumer interest from sports fans.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports and Athletics - <\/b>The growing trend of endorsements by cosmetics brands offers athletes new avenues for sponsorship and branding beyond traditional sports partnerships.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Advertising and Marketing - <\/b>Innovative marketing strategies that feature athletes on billboards and social platforms are transforming how brands reach and engage with consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538141'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:88%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:12%;'><\/div><\/div>","u":"\/trends\/gymnast-shilese-jones","t":"Gymnast Beauty Brand Partnerships : Gymnast Shilese Jones"},"525881":{"cn":"Marketing","cu":"marketing","t1":"Inclusive Beauty Campaigns","pc":"1","ab":"<h2 class='tha__title2'>The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/janapijak'>Jana Pijak<\/a> \u2014 February 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.elfcosmetics.com\/en_CA' class='tha__referenceLink' rel='nofollow noreferrer'>elfcosmetics<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjudge-beauty\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Inclusive+Beauty+Campaigns+-+The+e.l.f.+%27Judge+Beauty%27+Campaign+Will+be+Featured+at+Super+Bowl+2024&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjudge-beauty\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjudge-beauty&title=Inclusive+Beauty+Campaigns+-+The+e.l.f.+%27Judge+Beauty%27+Campaign+Will+be+Featured+at+Super+Bowl+2024\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fjudge-beauty&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Inclusive+Beauty+Campaigns+-+The+e.l.f.+%27Judge+Beauty%27+Campaign+Will+be+Featured+at+Super+Bowl+2024\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Beauty brand e.l.f. Cosmetics will take center stage at the Big Game with its new 'Judge Beauty' campaign, starring the iconic Judge Judy Sheindlin. Set in the prestigious e.l.f. Court, this ad tackles the age-old debate of beauty affordability and inclusivity.<br \/>\n<br \/>\nWith a mission to democratize beauty, e.l.f.'s verdict is that beauty should be accessible to all. With products like its $14 Halo Glow Liquid Filter, e.l.f. challenges industry norms and champions quality without the expensive price tag. Joined by a star-studded cast including \"Suits\" actors Rick Hoffman and Gina Torres, Meghan Trainor, and a diverse array of beauty personalities, Judge Beauty delivers a powerful message of empowerment and inclusivity.<br \/>\n<br \/>\nDirected by Zach Woods and creatively brought to life by SHADOW, e.l.f.'s campaign extends beyond the screen, offering limited-edition merchandise for fans to join the brand's Judge Beauty movement.<br \/>\n<br \/>\nImage Credit: e.l.f. Cosmetics<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Inclusive Beauty - <\/b>e.l.f. Cosmetics' 'Judge Beauty' campaign promotes the idea of beauty accessibility to all.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Affordable Quality - <\/b>e.l.f. challenges industry norms by championing quality products without the expensive price tag.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Empowerment and Inclusivity - <\/b>The 'Judge Beauty' campaign delivers a powerful message of empowerment and inclusivity through a diverse cast and the e.l.f. Court setting.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beauty - <\/b>The e.l.f. 'Judge Beauty' campaign highlights the brand's commitment to making beauty accessible and affordable.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Advertising - <\/b>The creative execution of e.l.f.'s 'Judge Beauty' campaign showcases innovative marketing strategies for inclusive beauty brands.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Merchandise - <\/b>The limited-edition merchandise offered as part of the 'Judge Beauty' campaign presents opportunities for fans to join the brand's movement and extend the campaign's reach.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='525881'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/judge-beauty","t":"Inclusive Beauty Campaigns : Judge Beauty"},"531698":{"cn":"Marketing","cu":"marketing","t1":"Beauty Brand-Backed Race Cars","pc":"3","ab":"<h2 class='tha__title2'>e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 April 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.elfcosmetics.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>elfcosmetics<\/a> & <a target='_blank' href='https:\/\/hypebae.com\/2024\/4\/e-l-f-cosmetics-indianapolis-500-katherine-legge-motorsports-beauty-sponsor' class='tha__referenceLink' rel='nofollow noreferrer'>hypebae<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Findianapolis-500\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Beauty+Brand-Backed+Race+Cars+-+e.l.f.+Cosmetics+is+the+Newest+Sponsor+of+the+Indianapolis+500&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Findianapolis-500\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Findianapolis-500&title=Beauty+Brand-Backed+Race+Cars+-+e.l.f.+Cosmetics+is+the+Newest+Sponsor+of+the+Indianapolis+500\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Findianapolis-500&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Beauty+Brand-Backed+Race+Cars+-+e.l.f.+Cosmetics+is+the+Newest+Sponsor+of+the+Indianapolis+500\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>e.l.f. Cosmetics is becoming the first beauty brand to enter motorsports sponsorship, marking a significant milestone in its history. The collaboration taps Katherine Legge, a seasoned professional racer and record-breaker notable in motorsports history. Her achievements include being the ninth woman to qualify for the prestigious Indianapolis 500 race 2012, a testament to her skill, determination, and passion for racing.<br \/>\n<br \/>\nIn the upcoming 2024 race, Legge stands out as the sole female driver, with plans to take the wheel of the No. 51 e.l.f. Honda Dallara race car. This unique vehicle will feature the e.l.f. Cosmetics logo and a striking pink and red wrap. The partnership between e.l.f. Cosmetics and Katherine Legge represents a shared ethos of empowerment, resilience, and pushing boundaries.<br \/>\n<br \/>\nImage Credit: e.l.f. Cosmetics, <a rel='nofollow' href='https:\/\/hypebae.com\/2024\/4\/e-l-f-cosmetics-indianapolis-500-katherine-legge-motorsports-beauty-sponsor'>hypebae<\/a>, <a rel='nofollow' href='https:\/\/www.elfcosmetics.com\/'>elfcosmetics<\/a><\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beauty Brand Motorsports Sponsorship - <\/b>Opportunity for beauty brands to enter the motorsports industry through sponsorship, leveraging unique marketing strategies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Female Driver Representation in Motorsports - <\/b>Increasing focus on female drivers in motorsports providing opportunities for diverse talent and audience engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cross-industry Collaboration in Racing - <\/b>Potential for collaborations between beauty brands and racing teams to create innovative partnerships and reach new audiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cosmetics - <\/b>Cosmetics industry can explore new marketing channels and brand visibility through motorsports sponsorships.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Motorsports - <\/b>Motorsports industry can benefit from diversification and expanding fanbase by partnering with unconventional sponsors like beauty brands.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Collaborative Marketing - <\/b>Brands across industries can join forces to create fresh, engaging marketing campaigns that appeal to a wider customer base.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='531698'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:75%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:25%;'><\/div><\/div>","u":"\/trends\/indianapolis-500","t":"Beauty Brand-Backed Race Cars : indianapolis 500"},"531174":{"cn":"Fashion","cu":"fashion","t1":"Athletic Nail Polish Ambassadors","pc":"1","ab":"<h2 class='tha__title2'>Sally Hansen and Jared McCain Partnered to Embrace Individuality<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 April 13, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.sallyhansen.com\/en-ca' class='tha__referenceLink' rel='nofollow noreferrer'>sallyhansen<\/a> & <a target='_blank' href='https:\/\/www.beautypackaging.com\/contents\/view_breaking-news\/2024-04-12\/sally-hansen-names-college-basketball-star-jared-mccain-as-new-brand-ambassador\/' class='tha__referenceLink' rel='nofollow noreferrer'>beautypackaging<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsally-hansen-and-jared-mccain\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Athletic+Nail+Polish+Ambassadors+-+Sally+Hansen+and+Jared+McCain+Partnered+to+Embrace+Individuality&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsally-hansen-and-jared-mccain\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsally-hansen-and-jared-mccain&title=Athletic+Nail+Polish+Ambassadors+-+Sally+Hansen+and+Jared+McCain+Partnered+to+Embrace+Individuality\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsally-hansen-and-jared-mccain&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Athletic+Nail+Polish+Ambassadors+-+Sally+Hansen+and+Jared+McCain+Partnered+to+Embrace+Individuality\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Sally Hansen and Jared McCain have announced a new partnership that will see the Duke University basketball player acting as the first-ever athlete to represent the cosmetic brand. <br \/>\n<br \/>\nThe partnership was struck thanks to McCain's distinct style and commitment to self-expression both on and off the court. McCain has continued to garner attention thanks to his signature blue and white painted nails that correspond to Duke University's signature team colors. The partnership could help to set the stage for additional sponsorships with athletes and beyond to help diversify the personalities in the beauty space.<br \/>\n<br \/>\nCoty US Senior Vice President of Consumer Beauty Kevin Shapiro commented on the Sally Hansen and Jared McCain partnership saying, \"At Sally Hansen, we create accessible salon-quality products and believe individuals should feel empowered to express their creativity and personality. Jared McCain caught our eye with his striking nail styles, showcasing his vibrant self-expression, all while simultaneously shining as a standout player on the court. He\u2019s continued to remain true to himself, and we\u2019re thrilled to welcome him to the Sally Hansen family.\"<br \/>\n<br \/>\nImage Credit: Jared McCain Instagram<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Self-expression in Athletics - <\/b>The trend towards athletes embracing and showcasing their individuality, as seen with painted nails in team colors, is gaining traction.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cross-industry Sponsorships - <\/b>Collaborations between sports figures and cosmetic brands like that of Sally Hansen and Jared McCain highlight a blending of industries.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Inclusive Beauty Marketing - <\/b>Cosmetic brands are increasingly selecting diverse brand ambassadors who break traditional gender norms, promoting inclusivity.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beauty - <\/b>The beauty industry is expanding its representation and tapping into new markets by featuring non-traditional ambassadors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports - <\/b>The sports industry is creating new pathways for athletes to express themselves and serve as influencers beyond their athletic performance.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising - <\/b>The marketing and advertising sector is evolving by leveraging unique and diverse public figures who resonate with broader audiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='531174'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:76%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:24%;'><\/div><\/div>","u":"\/trends\/sally-hansen-and-jared-mccain","t":"Athletic Nail Polish Ambassadors : Sally Hansen and Jared McCain"},"537496":{"cn":"Marketing","cu":"marketing","t1":"Athlete-Centric Beauty Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Milani Cosmetics Partners with Female Athletes<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 June 26, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.milanicosmetics.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>milanicosmetics<\/a> & <a target='_blank' href='https:\/\/www.beautypackaging.com\/contents\/view_breaking-news\/2024-06-20\/milani-cosmetics-launches-campaign-with-us-female-athletes\/' class='tha__referenceLink' rel='nofollow noreferrer'>beautypackaging<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fathlete-centric-beauty-campaigns\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Athlete-Centric+Beauty+Campaigns+-+Milani+Cosmetics+Partners+with+Female+Athletes&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fathlete-centric-beauty-campaigns\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fathlete-centric-beauty-campaigns&title=Athlete-Centric+Beauty+Campaigns+-+Milani+Cosmetics+Partners+with+Female+Athletes\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fathlete-centric-beauty-campaigns&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Athlete-Centric+Beauty+Campaigns+-+Milani+Cosmetics+Partners+with+Female+Athletes\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Milani Cosmetics announced its latest initiative, an athlete-centric beauty campaign in partnership with American female athletes. Central to this campaign is the empowering motto \u201cFace Set. Mind Set,\u201d which focuses on the importance of both inner and outer strength. This campaign highlights Milani Cosmetics' 'Make It Last Original Natural Finish Setting Spray,' a product renowned for its longevity and flawless finish.<br \/>\n<br \/>\nThe campaign features a lineup of accomplished athletes, including \"Team USA silver medal-winning artistic gymnast Jordan Chiles, WNBA professional player Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu, and weightlifting champion Mattie Rogers.\"<br \/>\n<br \/>\nBy collaborating with these athletes, Milani Cosmetics aims to inspire consumers to achieve their personal best, both in their daily lives and in their beauty routines. The Face Set. Mind Set campaign celebrates the synergy between physical prowess and mental fortitude, reinforcing the brand\u2019s commitment to supporting women in all their endeavors.<br \/>\n<br \/>\nImage Credit: Milani Cosmetics<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Athlete-endorsed Beauty - <\/b>Cosmetics brands are leveraging athletic partnerships to highlight the connection between physical performance and beauty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Empowerment-focused Campaigns - <\/b>Brands are adopting empowering themes to resonate with consumers on a personal growth level, combining mental and physical strength.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Longevity-focused Beauty Products - <\/b>There is a growing emphasis on beauty products that promise long-lasting effects, catering to the needs of active consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cosmetics - <\/b>The cosmetics industry is increasingly focusing on collaborations with athletes to market their products as essential for an active lifestyle.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports - <\/b>The sports industry is seeing opportunities to partner with beauty brands to promote holistic wellness in athletes.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing - <\/b>Marketing professionals are exploring novel campaign strategies that encompass sport and personal empowerment to appeal to broader audiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:51%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:49%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:52%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:48%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='537496'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:60%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:40%;'><\/div><\/div>","u":"\/trends\/athlete-centric-beauty-campaigns","t":"Athlete-Centric Beauty Campaigns : Athlete Centric Beauty Campaigns"},"537663":{"cn":"Marketing","cu":"marketing","t1":"Peanut Butter-Branded Gymnastic Events","pc":"1","ab":"<h2 class='tha__title2'>Skippy\u00ae Partners with Dominique Dawes and Chellsie Memmel<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 June 24, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/skippy-brand-partners-with-gymnastics-legends-dominique-dawes-and-chellsie-memmel-at-gymnastics-city-usa-302177633.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdominique-dawes\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Peanut+Butter-Branded+Gymnastic+Events+-+Skippy%C2%AE+Partners+with+Dominique+Dawes+and+Chellsie+Memmel&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdominique-dawes\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdominique-dawes&title=Peanut+Butter-Branded+Gymnastic+Events+-+Skippy%C2%AE+Partners+with+Dominique+Dawes+and+Chellsie+Memmel\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fdominique-dawes&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Peanut+Butter-Branded+Gymnastic+Events+-+Skippy%C2%AE+Partners+with+Dominique+Dawes+and+Chellsie+Memmel\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Skippy\u00ae brand, the Official Peanut Butter partner of USA Gymnastics, has joined forces with gymnastics legends Dominique Dawes and Chellsie Memmel for the Gymnastics City USA 2024 event in Minneapolis. This partnership aims to highlight Skippy\u00ae peanut butter as a nutritious and convenient protein snack for athletes at all levels. <br \/>\n<br \/>\nBoth Dominique Dawes and Chellsie Memmel, will engage with fans in the Flip Zone, the event's interactive fan festival area, where they will sign autographs and promote the benefits of peanut butter for athletic performance. Attendees can visit the Skippy\u00ae booth to enjoy samples and participate in prize giveaways. Skippy\u00ae will also provide their products to gymnasts competing in the Olympic Trials. <br \/>\n<br \/>\nThis collaboration not only underscores the brand\u2019s commitment to supporting athletes but also offers a fun and engaging experience for fans.<br \/>\n<br \/>\nImage Credit: Skippy\u00ae<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Branded Athletic Events - <\/b>Consumer brands are leveraging athletic events to increase engagement and brand loyalty through experiential marketing.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Health-conscious Sponsorships - <\/b>Brands associated with nutritious products are sponsoring sports events to highlight the health benefits of their offerings.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Fan Experiences - <\/b>Interactive zones at sports events are being utilized to provide fans with engaging activities and direct interactions with athletes.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Sports Marketing - <\/b>Collaborations between food brands and sports organizations are creating new sponsor opportunities centered around health and performance.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Consumer Packaged Goods - <\/b>The consumer packaged goods industry is finding innovative ways to market products by associating with high-profile athletic events.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Event Management - <\/b>Event management companies are incorporating branded experiences and health-focused zones to attract more attendees and enhance event appeal.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:51%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:49%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:48%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:52%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='537663'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:58%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:42%;'><\/div><\/div>","u":"\/trends\/dominique-dawes","t":"Peanut Butter-Branded Gymnastic Events : Dominique Dawes"},"534216":{"cn":"Marketing","cu":"marketing","t1":"Mental Health-Focused Brand Initiatives","pc":"1","ab":"<h2 class='tha__title2'>Maybelline New York Partners with WHO Foundation<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 May 16, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.newswire.ca\/news-releases\/maybelline-new-york-embarks-on-long-term-global-partnership-with-the-who-foundation-to-increase-access-to-mental-health-services-866868531.html' class='tha__referenceLink' rel='nofollow noreferrer'>newswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmental-healthfocused\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Mental+Health-Focused+Brand+Initiatives+-+Maybelline+New+York+Partners+with+WHO+Foundation&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmental-healthfocused\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmental-healthfocused&title=Mental+Health-Focused+Brand+Initiatives+-+Maybelline+New+York+Partners+with+WHO+Foundation\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmental-healthfocused&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Mental+Health-Focused+Brand+Initiatives+-+Maybelline+New+York+Partners+with+WHO+Foundation\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Maybelline New York has announced a long-term mental health-focused global partnership with the WHO Foundation to enhance access to vital services. The collaboration will address the underrepresentation of mental health services and will advocate for improvements in the health system while empowering local NGOs. <br \/>\n<br \/>\nThrough its Brave Together program (est. 2020), Maybelline New York pledges to assist 10 million individuals in accessing 1:1 mental health support and donating $20 million by 2030. As part of the mental health-focused partnership, Maybelline New York pledges over $1.8 million to the WHO Foundation, enabling access to mental health services for an additional 2 million people by 2028. <br \/>\n<br \/>\nTo mark the ambitious collaboration's launch, a mini-documentary series titled 'Healthier Together' showcases Brave Together's impact in India, Japan, and the US.<br \/>\n<br \/>\nImage Credit: Maybelline New York<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Partnerships - <\/b>Brands joining forces with health organizations to expand mental health services create new benchmarks for public health collaborations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cosmetic Brand Advocacy - <\/b>Cosmetic companies advocating for mental health disrupt traditional beauty branding by prioritizing wellbeing over aesthetics.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Documentary Marketing - <\/b>Using mini-documentaries to highlight social impact initiatives merges storytelling with brand advocacy in a powerful way.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cosmetics - <\/b>The cosmetics industry is leveraging mental health initiatives to align product offerings with holistic wellness trends.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Healthcare - <\/b>Healthcare professionals see an increase in cross-industry collaborations aimed at broadening the accessibility of mental health support.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Media and Entertainment - <\/b>The media industry is innovating by creating content that emphasizes social impact and challenges consumers' perspectives on wellness.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:40%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:60%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:71%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:29%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='534216'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:46%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:54%;'><\/div><\/div>","u":"\/trends\/mental-healthfocused","t":"Mental Health-Focused Brand Initiatives : Mental Health-Focused"},"525376":{"cn":"Marketing","cu":"marketing","t1":"Private Label Product Promotions","pc":"1","ab":"<h2 class='tha__title2'>This Target Game Day Promotion is Shawn Johnson-Approved<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 February 2, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/corporate.target.com\/news-features\/article\/2024\/02\/big-game' class='tha__referenceLink' rel='nofollow noreferrer'>corporate.target<\/a> & <a target='_blank' href='https:\/\/storebrands.com\/target-highlights-private-label-offerings-game-day-promotion' class='tha__referenceLink' rel='nofollow noreferrer'>storebrands<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgame-day-promotion\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Private+Label+Product+Promotions+-+This+Target+Game+Day+Promotion+is+Shawn+Johnson-Approved&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgame-day-promotion\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgame-day-promotion&title=Private+Label+Product+Promotions+-+This+Target+Game+Day+Promotion+is+Shawn+Johnson-Approved\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgame-day-promotion&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Private+Label+Product+Promotions+-+This+Target+Game+Day+Promotion+is+Shawn+Johnson-Approved\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>This Target Game Day Promotion has been announced ahead of Super Bowl LVIII with the help of Olympic gold medalist Shawn Johnson to help consumers elevate their entertaining prowess. The promotion includes an array of recipes that highlight the brand's private label products from its Good & Gather and Market Pantry selection. Additionally, the brand is promoting its private label products that require minimal preparation to make game day entertaining far easier for consumers to do.<br \/>\n<br \/>\nJohnson touted her love for the retailer as part of the Target Game Day Promotion release saying, \"I\u2019m obsessed with Target and am probably there every other day, whether I\u2019m picking up something for dinner quickly or browsing the apparel section for my kids. It is the easiest one-stop-shop, and since we are always hosting, especially for the big game, it\u2019s a perfect fit for my family.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Game Day Promotions - <\/b>Target's Game Day Promotion with private label products helps consumers elevate their entertaining prowess for Super Bowl LVIII.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Private Label Product Awareness - <\/b>Target is promoting its private label products through recipes and minimal preparation for game day entertaining.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Celebrity Endorsements - <\/b>Olympic gold medalist Shawn Johnson supports Target's Game Day Promotion to demonstrate her love for the retailer and its convenience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Target's private label product promotions and convenience make it an attractive choice for consumers looking for game day essentials.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Food and Beverage - <\/b>Target's promotion of Good & Gather and Market Pantry private label products provides game day recipe options for consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Entertainment - <\/b>Target's Game Day Promotion adds excitement and convenience to the entertainment experience for consumers during Super Bowl LVIII.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:19%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:81%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:18%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:82%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:59%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:41%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='525376'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:32%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:68%;'><\/div><\/div>","u":"\/trends\/game-day-promotion","t":"Private Label Product Promotions : Game Day Promotion"},"525802":{"cn":"Marketing","cu":"marketing","t1":"Sporty Luggage Partnerships","pc":"1","ab":"<h2 class='tha__title2'>Samsonite Has Become the Official Luggage Partner of USA Gymnastics<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 February 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/usagym.org\/samsonite-partners-with-usa-gymnastics-as-official-luggage-partner\/' class='tha__referenceLink' rel='nofollow noreferrer'>usagym.org<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fofficial-luggage-partner\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Sporty+Luggage+Partnerships+-+Samsonite+Has+Become+the+Official+Luggage+Partner+of+USA+Gymnastics&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fofficial-luggage-partner\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fofficial-luggage-partner&title=Sporty+Luggage+Partnerships+-+Samsonite+Has+Become+the+Official+Luggage+Partner+of+USA+Gymnastics\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fofficial-luggage-partner&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Sporty+Luggage+Partnerships+-+Samsonite+Has+Become+the+Official+Luggage+Partner+of+USA+Gymnastics\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Starting February 1, 2024, Samsonite has become the official luggage partner of USA Gymnastics. The collaboration ims to support the USA Gymnastics National Team during their travels to various events, including the 2024 Olympic Games in Paris. Lauryn Turner, Chief Operating Officer of USA Gymnastics, expressed gratitude for Samsonite's commitment to easing the stress of travel for athletes: \u201cTravel can be stressful, and Samsonite will help USA Gymnastics athletes arrive with confidence. As a best-in-class brand, they are a great fit with not just the National Team but our larger partnership family as well.\u201d<br \/>\n<br \/>\nAs the official luggage partner, Samsonite spotlights the Proxis luggage. Known for its lightweight and durable design, the product will certainly be useful for the frequent traveling of the USA Gymnastics National Team.<br \/>\n<br \/>\nImage Credit: Samsonite<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Sporty Luggage Partnerships - <\/b>Collaborations between luggage brands and sports organizations provide opportunities for brand exposure and product innovation.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Supporting Athlete Travel - <\/b>Offering specialized luggage solutions for athletes can alleviate the stress of traveling and ensure their equipment arrives safely.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Lightweight and Durable Luggage - <\/b>The demand for lightweight and durable luggage is growing, particularly for athletes who frequently travel.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luggage Manufacturing - <\/b>Luggage manufacturers can explore partnerships with sports organizations to showcase their products and develop specialized luggage for athletes.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports and Athletics - <\/b>Sports organizations can collaborate with luggage brands to provide better travel solutions for their athletes and enhance their brand image.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Travel and Tourism - <\/b>The travel industry can capitalize on the demand for lightweight and durable luggage by offering specialized products for athletes and frequent travelers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:28%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:72%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='525802'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:35%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:65%;'><\/div><\/div>","u":"\/trends\/official-luggage-partner","t":"Sporty Luggage Partnerships : Official Luggage Partner"},"530264":{"cn":"Pop Culture","cu":"popculture","t1":"Inclusive Performance Cosmetics","pc":"1","ab":"<h2 class='tha__title2'>Serena Williams' Wyn Beauty Products are Made to Move<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 3, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.facebook.com\/photo\/?fbid=828651245966387&set=pb.100064645575561.-2207520000' class='tha__referenceLink' rel='nofollow noreferrer'>facebook<\/a> & <a target='_blank' href='https:\/\/www.happi.com\/contents\/view_breaking-news\/2024-04-03\/serena-williams-launches-wyn-beauty-91424\/' class='tha__referenceLink' rel='nofollow noreferrer'>happi<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwyn-beauty\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Inclusive+Performance+Cosmetics+-+Serena+Williams%27+Wyn+Beauty+Products+are+Made+to+Move&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwyn-beauty\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwyn-beauty&title=Inclusive+Performance+Cosmetics+-+Serena+Williams%27+Wyn+Beauty+Products+are+Made+to+Move\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwyn-beauty&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F538%2Fgymnast-shilese-jones.jpeg%3Fauto%3Dwebp&description=Inclusive+Performance+Cosmetics+-+Serena+Williams%27+Wyn+Beauty+Products+are+Made+to+Move\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Wyn Beauty is Serena Williams' new cosmetics line created in partnership with Good Glamm Group and Ulta, and it's debuting in hundreds of Ulta stores to share inclusive, vegan and cruelty-free beauty products. In all, there are 10 products that Wyn Beauty is introducing itself to the world with, including a gel-cream SPF 30 skin tint in 36 shades, a hydrating lip serum and tubing mascara. <br \/>\n <br \/>\nThis new celebrity makeup brand is all about sharing makeup products that people can move in, so that they can continue to perform at their best and feel good about how they look. Clean, high-performance ingredients power the formulas and the brand is passionate about making sure every skin tone has a match. <br \/>\n <br \/>\nThese beauty products come in brightly colored packaging with the same bright shade as a tennis ball.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Inclusive Performance Cosmetics - <\/b>Unlocking formulations with clean, high-performance ingredients to cater to diverse skin tones and provide makeup that enhances movement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Vegan Beauty Products - <\/b>Inspiring a shift towards cruelty-free and plant-based beauty options that prioritize inclusivity and performance.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Celebrity Makeup Brands - <\/b>Leveraging influencer partnerships to create beauty lines that prioritize functionality and empowerment through makeup.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cosmetics Industry - <\/b>Embracing innovation in formulation and product diversity to meet the growing demand for inclusive and high-performance beauty products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail Industry - <\/b>Exploring collaborations with celebrity brands to offer exclusive, performance-driven beauty products that resonate with diverse consumer needs.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Beauty Tech Industry - <\/b>Integrating technology and clean ingredients to develop inclusive beauty solutions that cater to active lifestyles and diverse skin tones.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; 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