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onclick="document.getElementById('optional_form').style.display='block'; document.getElementById('optional_link').style.display='none';">Click here</a> to provide more information, allowing us to be more efficent with your request. </div> <div id="optional_form" style="display: none;"> <a name="optional"></a> <h3 class="wLine">Optional Information</h3>  <label>I'm interested in finding more about:</label> <textarea cols="30" rows="5" name="questions" id="questions" style="width: 150px;"></textarea> <label><input name="demo" id="demo" type="checkbox" value="1"> YES, I want a Product Demonstration</label> </div> <label></label> <input name="go_button" type="image" id="continue" src="/web/20090701115525im_/http://www.omniture.com/img/btn_submit.gif" alt="Submit" vspace="10" border="0"> <input name="download_request" id="download_request" type="hidden" size="20" maxlength="45" value="None"> <input name="request_type" id="request_type" type="hidden" value="Sprint Measures Impact Of Social Media"> <input type="hidden" name="action" value="leadgen"> <input type="HIDDEN" name="items" value=""> <input type="HIDDEN" name="eml_tpl" value=""> <input type="HIDDEN" name="ignore" value="1"> <input type="HIDDEN" name="s_iid" value="13289"> <input type="HIDDEN" name="web_inquiry" value=""> <input type="HIDDEN" name="destination" value="offer/372"> <input type="HIDDEN" name="sendEmail" value=""> <input type="HIDDEN" name="toSF" value=""> <input type="HIDDEN" name="toSC" value=""> <input type="HIDDEN" name="setCookie" value=""> <input type="hidden" name="token" value="9b0d19b63e7f5f28dd0c0429cdc2005a"> <div class="mboxDefault"> <p><strong>We Value Your Privacy </strong><br> Your information provided above is solely used by Omniture. We do not and will not sell your information to any other party. <a href="http://web.archive.org/web/20090701115525/http://www.omniture.com/privacy">View our Privacy Policy</a>. </p> </div> <script language="javascript"> mboxCreate('offers_form'); </script> </form> </div> <h1>Sprint Measures Impact of Social Media</h1> <h3>Fill out the form to the right to download</h3> <p><strong>Case Summary</strong></p> <p>One of Sprint鈥檚 key social media initiatives is BuzzAboutWireless.com, the leading online community for wireless users, powered by Lithium. The site lets users help each other in using wireless products and services, and because of its high degree of interactivity the site generates rich customer data that complements what Sprint captures on its corporate and e-commerce Web pages. After launching Buzz About Wireless, Sprint quickly recognized the need to integrate data from its social media initiaties into its Web analytics</p> <p>Sprint was ableto overcome its online challenges and achieved the following results:</p> <ol> <li>Gain a holistic view of customer behavior across the company鈥檚 Web presence, including communities</li> <li>Ability to conduct more granular analytics measurement using SiteCatalyst</li> <li>Further insight on how community content affects retention and satisfaction, and which community content is most useful to particular customer segments</li> </ol> <div class="clear"></div> </div> <img src="http://web.archive.org/web/20090701115525im_/http://assets.omniture.com/en/images/email/1.12.07_partner_alert_footer.jpg" border="0"/> </div> <div class="mboxDefault"> </div> <script language="javascript"> mboxCreate('productPage', "productId=372", "categoryId=Success story,EN:Success story,EN:Success story:Omniture SiteCatalyst,Success story:1,EN:Success story:1,EN:Success story:Omniture SiteCatalyst:1", "productName=Sprint Measures Impact of Social Media", "productPageURL=http://www.omniture.com/offer/372", "message=Sprint Measures Impact of Social Media", "productThumbnailURL=None", "inventory=100000", "price=0.00", "productSort=0", "product.author_photo=", "product.author_name=Omniture", "product.author_title=Marketing", "product.partner_company=Sprint"); </script> <script language="javascript"> var epi_offer_name = 'Sprint Measures Impact of Social Media'; var epi_offer_product = 'Omniture SiteCatalyst'; var epi_offer_centricity = 'Product Focused'; </script>    <div class="mboxDefault"></div>  <script language="javascript" type="text/javascript">  </script>   <script language="javascript" type="text/javascript" src="http://web.archive.org/web/20090701115525js_/http://scripts.omniture.com/javascript-footer.js"></script>  </body> </html>