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特斯拉突然发声!“与供应链共生共赢”!

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data-initialized="true" data-title="特斯拉突然发声!“与供应链共生共赢”!" data-description="特斯拉突然发声!“与供应链共生共赢”!" data-image="https://static-web.stcn.com/upload/wechat/20241128/6748628847800.png" data-url="https://h5.stcn.com/pages/detail/detail?id=1431396&jump_type=reported_info" > <a class="social-share-icon icon-wechat wx"></a> <a class="social-share-icon icon-qzone qq"></a> <a class="social-share-icon icon-weibo wb"></a> </div> </div> <div class="detail-content"> <script src="https://static-web.stcn.com/static/scripts/echarts.min.js"></script><p>在多家车企要求供应商降低价格的背景下,特斯拉发声了。</p><p>11月28日,特斯拉对外事务副总裁陶琳在微博发文称:“2024年我们对供应链伙伴的付款周期比去年又缩短了,现在只需要90天左右,上海超级工厂95%以上的零部件都来自咱们本土的供应商,特斯拉在中国乃至全球所取得的成绩都与这些伙伴密不可分。”</p><p>陶琳表示:“与供应商伙伴同生共赢,通过技术革新来增效降本,企业才能走得更远,行业才能更繁荣,消费者才能持续得到最棒的产品。”</p><p><strong>特斯拉选择技术降本</strong></p><p>近日,在第二届中国国际供应链促进博览会(以下简称“链博会”)上,特斯拉携带Model3、ModelY和人形机器人等重磅产品亮相。据了解,中国供应链已成为特斯拉全球供应链的重要组成部分。</p><p>据特斯拉方面提供的数据,特斯拉上海超级工厂约每30秒便下线一辆整车,零部件本土化率超过95%。今年前三季度,特斯拉上海超级工厂交付新车67.6万辆,占特斯拉全球前三季度交付的一半以上。特斯拉在华签约的本土一级供应商超过400家,其中超60家供应商进入特斯拉全球供应链体系。</p><p>陶琳发布的微博图片显示,部分中国新能源汽车制造商向供应商付款的周期逐年增长。在2023年,有新能源车企向供应商付款时间接近300天,而特斯拉的付款周期从此前的100多天缩短到了90天左右。</p><p>28日晚间,陶琳继续在微博发文表示:“该省省该花花。给供应商快速回款,并不意味着需要提高产品价格。因为,成本控制=技术革新提升效率+减少一切不必要的花费(比如豪华接待中心、广告费、高管办公室……尤其是错误的商业/技术决策带来的损失)。保障供应商利益的同时,我们在研发和生产上持续投入,力求给消费者更好的价格和产品。”</p><p><img src="https://stcn-main.oss-cn-shenzhen.aliyuncs.com/upload/wechat/20241128/YRdSz9epGVhyEXN2FkibicibOmhon9NYpMZ34ATb96uMIynPyJTHWWMrDOSvrk790G1Kjcr7plQoibhylEtAEaRCIQ.png"/></p><p>对供应商“给钱快”之外,特斯拉选择以技术革新等方式降低成本。在2024年第三季度财报中,特斯拉表示,公司单车销售成本已经降至历史最低水平,约为3.51万美元(约合人民币25.4万元)。特斯拉首席财务官VaibhavTaneja表示,这要得益于原材料成本、运费、关税和其他一次性费用降低以及公司降本增效举措的推行。</p><p>成本的降低,让特斯拉成为汽车价格战的重要推动者。11月25日,特斯拉上线尾款立减活动,从11月25日到12月31日期间,特斯拉ModelY后轮驱动版及长续航全轮驱动版车型尾款立减10000元,售价23.99万元起,同时还能选择5年0息金融方案。特斯拉方面表示,新活动叠加5年0息金融方案、国家及各地新能源“以旧换新”补贴,买电动车直接省下最少5万元。</p><p>目前,中国已经成为特斯拉全球售价最低的市场之一,最多比其他地区便宜18.5万元。以ModelY为例,在英国起售价换算成人民币超过40万元,而在中国起售价仅23.99万元。</p><p><strong>多家车企要求供应商降价</strong></p><p>在汽车价格战等因素的推动之下,许多车企感受到了成本压力,并开始向上游供应商“砍价”。</p><p>近日,一封主题为《2025年比亚迪乘用车降本要求》的邮件在网上曝光,其中提到:“2025年新能源汽车迎来重大机遇的同时,市场竞争也将更加激烈,进入‘大决战’‘淘汰赛’。为增强比亚迪乘用车竞争力,我们需要整个供应链共同努力、持续降本。因此我提出如下要求:贵司所供货产品,从2025年1月1日起降价10%。”</p><p>对于网传内容,比亚迪集团品牌及公关处总经理李云飞在社交平台表示:“与供应商的年度议价,是汽车行业的惯例。我们基于规模化大量采购,对供应商提出降价目标,非强制要求,大家可协商推进。”</p><p>目前,比亚迪新能源汽车销量增长迅猛,对零部件采购规模迅速扩大。2024年10月,比亚迪新能源汽车月销量首次突破50万辆,达到50.27万辆,同比增长66.2%,刷新了全球新能源汽车的月销量纪录。</p><p>除了比亚迪之外,上汽大通汽车有限公司(以下简称“上汽大通”)也被曝出向供应商致信要求降本。信中表示:“通过双方的紧密合作,我们可以共同开发出更具成本效益的解决方案,实现双赢的局面。进一步加强管理、提升质量、改进服务、提升效率、降低成本,提升复杂形势压力下的生存能力,目标降本:10%。”</p><p>在上述信中,上汽大通提到,希望供应商在包括但不限于材料成本优化、生产工艺改进、VAVE(经营管理中的成本控制方法)实施、物流与仓储等方面提供支持。</p><p>从整个汽车产业来看,目前行业利润率仍处于较低水平。乘联分会秘书长崔东树发文称,2024年前10月的汽车行业收入83320亿元,同比增加2%,成本73113亿元,同比增长3%,汽车行业利润率为4.5%,相对于下游工业企业利润率6.1%的平均水平仍然偏低,处在历史低位,在2024年10月,汽车行业利润率仅有4.1%。</p><p>校对:王锦程</p> 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