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class="menu-icon" type="button" data-toggle="off-canvas">Menu</button></li></ul></div></div></div> </header> <hero><div class="mobile-hero-wrap slim "> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2019/03/grey_Wave_mobile.png" alt="Mobile Hero"> <img src="/web/20220922080144im_/https://bitly.com/pages/about" alt="Desktop hero" class="hide"><section class="hero-content slim no-bg" style="background-color:F5F6F7;background-image:url(/web/20220922080144im_/https://bitly.com/pages/about);"><div class="hero-wrap"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell large-auto"><p><strong>About Bitly</strong></p><h1>Our company</h1></div></div></div></div> </section></div> </hero><div class="content" id="content"><div class="inner-content"> <main class="main" role="main"> <article id="post-3879" class="post-3879 page type-page status-publish hentry" role="article" itemscope itemtype="http://schema.org/WebPage"><div class="entry-content" itemprop="text"> <section class="full-width-content text-content mission-statement" style="background-image:url(/web/20220922080144im_/https://bitly.com/pages/about);background-color:#f5f6f7"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><h4>Our Mission</h4><h3>Our mission is to turn every link and scan into a catalyst for connections.</h3><p> </p></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="three-columns text-content values-box" style="background-image:url(/web/20220922080144im_/https://bitly.com/pages/about);background-color:"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x align-top"><div class="cell"><div class="block-intro"><h3 style="text-align: center;">Our core values</h3></div></div></div><div class="inner-content grid-x grid-margin-x grid-padding-x align-top"><div class="cell large-4"><div class="content-padding"><h5>Customer First</h5><p>We are fiercely committed to our customers’ success. Our job is to ensure that our trusted platform, performance, and people help customers achieve their goals.</p><h5>Growth Focused</h5><p>We are building a fast-growing, healthy business powered by quick learning, constant optimization, and data-driven decisions.</p></div></div><div class="cell large-4"><div class="content-padding"><h5>R.E.S.P.E.C.T.</h5><p>We are a team that respects each other and values diversity and inclusion. We treat others as we’d want to be treated and uphold the highest levels of integrity in everything we do.</p><h5>Greater Than, Not Equal To</h5><p>We are driven to win, bring our “A Game” to work each day, and deliver exceptional results.</p></div></div><div class="cell large-4"><div class="content-padding"><h5>Do or Do Not, There is No Try</h5><p>We say what we are going to do, and we do it.</p></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="full-width-content text-content " style="background-image:url(/web/20220922080144im_/https://bitly.com/pages/about);background-color:#f5f6f7"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><h3 style="text-align: center;">Help make Bitly even stronger</h3><h4 style="text-align: center;"><span style="font-weight: 400;">We’re always looking to bring new talent on board.</span></h4><p> </p><p style="text-align: center;"><a class="button button-secondary button-large" href="https://web.archive.org/web/20220922080144/https://bitly.com/pages/careers"><span style="font-weight: 400;">View Open Positions</span></a></p></div></div></div> </section> <section class="cards-block team-block" style="background-color: "><div class="grid-container"><div class="block-intro clearfix"><h3 style="text-align: center;">Meet the Leadership Team</h3></div><div class="inner-content grid-x grid-padding-x small-up-1 medium-up-2 large-up-4"><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/05/Cassie-B-1.png" alt="Cassandra Brown"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Cassandra Brown</h5><div class="card-description">VP, Engineering</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/cassandradbrown/" target="_blank" rel="noopener">LinkedIn</a></p><p>Cassandra is Bitly’s VP of Engineering. She is a people first leader who manages engineering efforts for our core product – she ensures that our functionality takes into account our user experience and that we are able to scale and provide a quality experience for all of our users.</p><p>Before Bitly, Cassandra earned a Master’s degree in Computer Information Systems and held roles at Cloud Elements and Oracle.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/05/natalie-2-1.png" alt="Natalie Cowie"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Natalie Cowie</h5><div class="card-description">VP, Customer Success</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/http://www.linkedin.com/in/natalie-c-b018637" target="_blank" rel="noopener">LinkedIn</a></p><p>Natalie is Bitly’s VP of Customer Success. She’s focused on exceptional customer experiences and customer success efforts across the company.</p><p>Before Bitly, Natalie held global leadership roles in customer success and enterprise service sales at Vonage, TokBox and Drayson Technologies.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/03/Kristin-C-Bitly-2.png" alt="Kristin Curcio"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Kristin Curcio</h5><div class="card-description">VP, HR</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/kcforthepeople/" target="_blank" rel="noopener">LinkedIn</a></p><p>Kristin leads the HR team at Bitly, focused on attracting and developing our talent. She oversees HR focused initiatives internally –– advancing company growth.</p><p>Prior to Bitly, Kristin held HR roles at KKR and NYU Langone Medical Center.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/02/jackie.png" alt="Jackie Cureton"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Jackie Cureton</h5><div class="card-description">VP, Diversity Equity and Inclusion</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/jcureton" target="_blank" rel="noopener">LinkedIn</a></p><p>Jackie is Bitly’s VP of Diversity Equity and Inclusion. She leads all DE&I; matters for the company – building and advancing Bitly’s diversity, equity and inclusion strategy and goals.</p><p>Before Bitly, Jackie held roles at Deloitte Consulting, and Thomson Reuters among others.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/02/toby.png" alt="Toby Gabriner"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Toby Gabriner</h5><div class="card-description">CEO</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/tobygabriner/" target="_blank" rel="noopener">LinkedIn</a></p><p>Toby is Bitly’s CEO. He is laser-focused on driving innovation and growth at Bitly. Toby has more than 20 years of experience in the tech industry, and before Bitly held many leadership roles, most recently as CEO at NextRoll.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2020/03/scott-han.jpg" alt="Scott Hanyen"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Scott Hanyen</h5><div class="card-description">CFO</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/scott-hanyen-0507812/">LinkedIn</a></p><p>Scott is Bitly’s CFO, and is responsible for strategic planning, financial compliance and investor relations.</p><p>Prior to joining Bitly, Scott held leadership roles at several private equity backed companies including ExactBid, Total Attorneys and NetQuote.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/03/Raleigh_H-4.png" alt="Raleigh Harbour"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Raleigh Harbour</h5><div class="card-description">President</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/raleighharbour" target="_blank" rel="noopener">LinkedIn</a></p><p>Raleigh is Bitly’s President. He’s focused on driving growth and operational execution across the company.</p><p>Before Bitly, Raleigh held leadership roles at Conmeego, Cøntact Systems, Adapt.tv, and Rubicon Project.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/08/oran-2.png" alt="Oran Mizrahi"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Oran Mizrahi</h5><div class="card-description">VP, Finance</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/oran-mizrahi-86640299/" target="_blank" rel="noopener">LinkedIn</a></p><p>Oran is Bitly’s VP of Finance. She oversees all aspects of finance and is responsible for scaling the company’s global finance organization to foster Bitly’s growth.</p><p>Before Bitly, Oran held roles at LivePerson and Ernst and Young.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/02/Sabrina-2.png" alt="Sabrina Moni"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Sabrina Moni</h5><div class="card-description">Chief of Staff</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/sabrinamoni" target="_blank" rel="noopener">LinkedIn</a></p><p>Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.</p><p>Prior to Bitly, Sabrina held roles in IT professional services and educational services.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/09/Tara_Robertson-2.png" alt="Tara Robertson"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Tara Robertson</h5><div class="card-description">CMO</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/taraerobertson/" target="_blank" rel="noopener">LinkedIn</a></p><p>Tara is Bitly’s Chief Marketing Officer. She manages all marketing matters for the company – creating and communicating value for our Connections Platform for users.</p><p>Before Bitly, Tara held roles at Teamwork, Sprout Social Inc. and Hotjar.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/05/Danielle-1.png" alt="Danielle Rutigliano"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Danielle Rutigliano</h5><div class="card-description">VP, Talent Acquisition</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/daniellerutigliano/" target="_blank" rel="noopener">LinkedIn</a></p><p>Danielle is Bitly’s VP, Talent Acquisition. She oversees the people, processes, programs and branding responsible for attracting and hiring our future Bitizens.</p><p>Before Bitly, Danielle held a number of HR leadership roles at Vice Media Group, FleishmanHillard and Volvo Cars.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/03/Raghu_3.png" alt="Raghu Srinivasan"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Raghu Srinivasan</h5><div class="card-description">CTO</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/raghusrinivasan/" target="_blank" rel="noopener">LinkedIn</a></p><p>Raghu is Bitly’s Chief Technology Officer. He’s focused on leading the engineering efforts across the company.</p><p>Before Bitly, Raghu held leadership roles at Shutterfly, Walmart Global eCommerce, and Flextronics.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/08/Kelsey-S.png" alt="Kelsey Stevenson"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Kelsey Stevenson</h5><div class="card-description">CPO</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/kelsey-stevenson-10310037/" target="_blank" rel="noopener">LinkedIn</a></p><p>Kelsey is Bitly’s Chief Product Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.</p><p>Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.</p></div></li></ul></div></div></div></div><div class="cell"><div class="card"><div class="card-image"> <img src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2022/09/kelly-1.png" alt="Kelly Zitzmann"></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"> Kelly Zitzmann</h5><div class="card-description">General Counsel</div><ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title"></a><div class="accordion-content" data-tab-content><p><a href="https://web.archive.org/web/20220922080144/https://www.linkedin.com/in/kelly-c-zitzmann-42778a122/" target="_blank" rel="noopener">LinkedIn</a></p><p>Kelly is Bitly’s General Counsel. She is responsible for global legal and compliance matters for the company, including protecting the safety of the platform and its users.</p><p>Before joining Bitly, Kelly was the Chief Legal Officer at Smartly.io and GC at Axiom.</p></div></li></ul></div></div></div></div></div> <section class="two-columns text-content vertical-center" style="background-image:url(/web/20220922080144im_/https://bitly.com/pages/about);background-color:#f5f6f7"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x align-center"><div class="cell large-8"><div class="content-padding"><h3>Meet Chauncey McPufferson.</h3><p>Chauncey McPufferson was born at Bitly HQ in 2008. There are many different sides to this complex, little pufferfish. Just like your links, no two puffers are the same.</p></div></div><div class="cell large-4"><div class="content-padding"><p><img loading="lazy" class="aligncenter size-full wp-image-827" src="https://web.archive.org/web/20220922080144im_/https://docrdsfx76ssb.cloudfront.net/static/1663259296/pages/wp-content/uploads/2014/08/chauncey_exciting.png" alt="" width="800" height="800"></p></div></div></div></div> </section></div> </section></div></article></main></div><section class="bottom-cta"><div id="custom_html-2" class="widget_text page-bottom widget widget_custom_html"><div class="textwidget custom-html-widget"><section class="full-width-content text-content dark-row" style="background-color:#0b1736"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><div class="hide-home"><h3 style="text-align: center;">Get closer to your audience and customers today</h3><p> </p><p style="text-align: center;"><a class="button button-lg" id="free-plan-btn-footer-widget-site" href="https://web.archive.org/web/20220922080144/https://bitly.com/pages/pricing">Start for Free</a></p></div><div class="hide-site"><h3 style="text-align: center;">More than a free link shortener</h3><p> </p><p style="text-align: center;"><a class="button button-lg" id="free-plan-btn-footer-widget-home" href="https://web.archive.org/web/20220922080144/https://bitly.com/pages/pricing">Get Started</a></p></div><div class="show-on-pricing"><h3 style="text-align: center;">Get closer to your audience and customers today</h3><p> </p><p style="text-align: center;"><a class="button button-lg" id="free-plan-btn-footer-widget-pricing" href="https://web.archive.org/web/20220922080144/https://bitly.com/a/sign_up">Start for Free</a></p></div></div></div></div> </section></div></div> </section> <footer class="footer" role="contentinfo"><div class="grid-container"><div class="inner-footer grid-x grid-margin-x grid-padding-x"><div class="cell medium-4 large-auto"><div id="text-12" class="page-bottom widget widget_text"><h4 class="widgettitle">Why Bitly?</h4><div class="textwidget"><p><a href="https://web.archive.org/web/20220922080144/https://bitly.com/pages/why-bitly/bitly-101">Bitly 101</a><br> <a href="https://web.archive.org/web/20220922080144/https://bitly.com/pages/why-bitly/integrations-api">Integrations &amp; 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