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About ASA and CAP - ASA | CAP
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href="https://www.asa.org.uk/advice-and-resources/cap-elearning.html" >Online Training</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/rulings-podcasts.html" >Our Rulings podcasts</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-bitesize.html" >CAP Bitesize</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-webinars.html" >CAP Webinars</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap.html" >Research at the ASA and CAP</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/advice-for-businesses.html" >Advice for businesses</a> </li> </ul> <div class="sub-navigation-content"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/0b285c26-94a3-410c-a71679369706f471.f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpg" alt="AdviceOnline" class="featured-image" /> <h4> <a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="font-color-dark-grey">AdviceOnline</a></h4> <p>AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.</p> </div> </nav> </li> <li class="header-navigation-list-item has-mega-menu " > <a class="" href="https://www.asa.org.uk/issues-and-topics.html" >Issues and topics</a> <nav class="mega-menu"> <ul class="mega-menu-navigation"> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/social_and_political.html">Social and political</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a 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href="https://www.asa.org.uk/topic/Gambling.html">Gambling</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html">Holidays, travel and motoring</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Home_and_garden.html">Home and garden</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.html">Sports, leisure and hobbies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.html">Vaping, smoking and drugs</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/money_and_legal.html">Money and legal</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Financial_products_and_services.html">Financial products and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Legal_and_regulation.html">Legal and regulation</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Pricing_and_charges.html">Pricing and charges</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Promotions_and_competitions.html">Promotions and competitions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html">Property sales and lettings</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Recruitment_and_work.html">Recruitment and work</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/technology_and_environment.html">Technology and environment</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Animals_and_farming.html">Animals and farming</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Appliances_electronics_and_machinery.html">Appliances, electronics and machinery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Computers_phones_and_telecoms.html">Computers, phones and telecoms</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Delivery_construction_and_logistics.html">Delivery, construction and logistics</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Utilities_energy_and_environment.html">Utilities, energy and environment</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/health_and_beauty.html">Health and beauty</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beauty_products_grooming_and_hygiene.html">Beauty products, grooming and hygiene</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Cosmetic_surgery_and_procedures.html">Cosmetic surgery and procedures</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Health_conditions.html">Health conditions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_devices.html">Medical devices</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/media-channel.html">Media channel</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Online_catch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/issues.html">Issue</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> </ul> <div class="mega-menu-featured-panel"> <div class="widget"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> <h4> <a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> </div> </div> <!-- .mega-menu-sub-nav-content --> </nav> </li> <li class="header-navigation-list-item " > <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> <nav class="sub-navigation "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/complaints-faq.html" >Complaints FAQ</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" >Report an online scam ad</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/guide-to-making-a-complaint.html" >Guide to making a complaint</a> </li> </ul> </nav> </li> </ul> </nav> <!-- .header-navigation --> </div> <!-- .header-navigation-wrapper --> </div> </div> </div> </div> </div> <!-- .top-header --> </header> <div class="main-wrapper"> <!-- Title section --> <div class="title-section bg-very-dark-grey"> <div class="container"> <div class="row"> <div class="col-sm-8"> <h1 class="heading">About ASA and CAP</h1> <h4>Find out how advertising regulation works, who our key people are and information about our performance.</h4> </div> <div class="col-sm-4"> <!-- Include share button --> <div class="share-page-widget"> <p class="share-page-widget-item-holder"> <a href="#" class="favourites-button element-with-icon" data-action = "add" data-target-id = "9FA286CD-13D2-44EF-85022AFE19DEE4DD" data-target-type = "page" > <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> </a> </p> </div> </div> </div> </div> </div> <!-- .title-section --> <div class="container"> <!-- Breadcrumb --> <div class="breadcrumb"> <ul class="breadcrumb-list"> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="breadcrumb-list-item"> About ASA and CAP </li> </ul> </div> <!-- .breadcrumb --> <!-- Contents --> <div class="contents"> <div class="main-content"> <ul class="listing "> <li class="listing-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/people.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/74b53f80-3d69-44fe-b6118ee10f771d13.jpg" alt="People" /> </div> <h3 class="heading">People</h3> <p>Meet our Senior Management, ASA Council, CAP Committees and other key employees that support and run the ASA system.</p> </div> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/the-work-we-do.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/9c8097e6-86e5-433f-a28fd019c58aed20.jpg" alt="The work we do" /> </div> <h3 class="heading">The work we do</h3> <p>Learn about our working processes, including how we handle complaints and our proactive efforts to make all UK ads responsible.</p> </div> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/about-regulation.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/65a9e085-0a6e-483a-9f778315d03ec805.jpg" alt="About regulation" /> </div> <h3 class="heading">About regulation</h3> <p>An overview of who the ASA and CAP are, how advertising in the UK is regulated and how the system works. </p> </div> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/our-history.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/cfdb9128-a7de-4d0b-88b4004353b87f9e.jpg" alt="Our history" /> </div> <h3 class="heading">Our history</h3> <p>We were established in 1962 to keep UK advertising ‘legal, decent, honest and truthful’. Find out more about how our role and work has developed over the years.</p> </div> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/6b90672f-338a-4ee8-be94626e5f3f4f2e.c5c8d8b8-4bfd-4c18-bf13891400907c6c.jpg" alt="Careers" /> </div> <h3 class="heading">Careers</h3> <p>Information about careers at the ASA, including our commitment to diversity.</p> </div> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/national-ad-campaign.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/b78987a9-f48c-463a-b37bebae8a6f4921/toc_img_de95608d9ec9661aae532370647937ea/new-ad-campaign.jpg" alt="Our ad campaign" /> </div> <h3 class="heading">Our ad campaign</h3> <p>Learn more about our latest ad campaign; featuring videos and images from the campaign.</p> </div> </a> </li> </ul> </div> <!-- .main-content --> </div> <!-- .contents --> </div> <!-- .container --> </div> <div id="message-login-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close ×</button> <h3>Please login!</h3> </header> <section class='body'> <p class="message"></p> <div class="u-aligned-center"> <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/register.html" style="margin-right: 10px">Register</a> <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/login.html?postLoginUrl=https%3A%2F%2Fwww%2Easa%2Eorg%2Euk%2Fabout%2Dasa%2Dand%2Dcap%2Ehtml">Login</a> </div> </section> </div> </div> </div> <div id="message-remove-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close ×</button> <h3>Please confirm!</h3> </header> <section class='body'> <p class="message"></p> <div class="u-aligned-center"> <a class="btn mod-white-btn link-confirm-ok mod-rounded" data-target-id="">Remove</a> </div> </section> </div> </div> </div> <div id="message-alert-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close ×</button> <h3>Alert!</h3> </header> <section class='body'> <p class="message"></p> </section> </div> </div> </div> <footer class="footer"> <div class="footer-top u-aligned-center"> <div class="container"> <div class="row"> <div class="col-sm-12 col-md-6"> <div class="asa-widget widget"> <img src="/assets/img/logos/logo-asa-small.png" alt="logo-asa-small" class="content-image"> <ul class="social-links-list"> <li class="social-links-list-item"> <a href="http://twitter.com/ASA_UK" class="font-icon font-icon-twitter"> </a> </li> <li class="social-links-list-item"> <a href="https://www.facebook.com/adauthority/?fref=ts" class="font-icon font-icon-facebook-f"> </a> </li> <li class="social-links-list-item"> <a href="http://www.linkedin.com/company/advertising-standards-authority" class="font-icon font-icon-linkedin"> </a> </li> </ul> </div> </div> <div class="col-sm-12 col-md-6 has-blue-links"> <div class="cap-widget widget"> <img src="/assets/img/logos/logo-cap-small.png" alt="logo-cap-small" class="content-image"> <ul class="social-links-list"> <li class="social-links-list-item"> <a href="https://www.linkedin.com/company/9186879" class="font-icon font-icon-linkedin"> </a> </li> <li class="social-links-list-item"> <a href="http://twitter.com/cap_uk" class="font-icon font-icon-twitter"> </a> </li> </ul> </div> </div> </div> </div> </div> <!-- .footer-top --> <div class="footer-bottom"> <div class="container"> <div class="row"> <div class="col-md-6"> <div class="footer-toggle-widget is-active"> <a href="#" class="footer-toggle-widget-btn js-toggle-widget-content">Contact us:</a> <div class="footer-toggle-widget-content"> <p><div>The Advertising Standards Authority Ltd. 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