10 Things We Learned From Elon Musk This Week

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href="https://web.archive.org/web/20150122115755/https://plus.google.com/share?url=http://uk.businessinsider.com/10-things-we-learned-from-elon-musk-this-week-2015-1" title="google+" class="popup"> <i class="fa fa-google-plus"></i> <span class="text">share <span class="googleplus-count"></span></span> </a> </li> <li class="printbtn ks-byline-print"> <a href="javascript:window.print()" title="print"> <i class="fa fa-print"></i> <span class="text">print</span> </a> </li> <li class="email button-email ks-byline-email" data-href="http://uk.businessinsider.com/10-things-we-learned-from-elon-musk-this-week-2015-1"> <a href="#" title="email"> <i class="fa fa-envelope-o"></i> <span class="text">email</span> </a> </li> </ul>  </div>  </div> </div>  <div class="perfect-market-social"> Follow Business Insider: <div class="fb-like" data-href="http://facebook.com/businessinsideruk" data-width="390" data-layout="standard" data-action="like" data-show-faces="false" data-share="false"></div> </div> <div class="perfect-market byline"></div>  <div class="clear-both one-page">  <div class="KonaBody post-content"> <div class="KonaFilter image-container float_right"><div data-post-image class="image on-image"><img src="https://web.archive.org/web/20150122115755im_/http://static1.uk.businessinsider.com/image/54bab2f3dd089588398b45e6-480/elon-musk-tesla-portrait-illustration.jpg" alt="Elon Musk Tesla Portrait Illustration" width="480"/><span class="source"><span>Mike Nudelman/Business Insider</span></span></div><div class="perfect-market article-ad-image"></div> <p></div><p>Elon Musk had a busy week.</p> <p>He ended last week with the <a href="https://web.archive.org/web/20150122115755/http://www.businessinsider.com/spacex-explosion-rocket-landing-vine-2015-1">nearly successful</a> landing of his 14-story-tall Falcon 9 rocket — "Close, but no cigar," <a href="https://web.archive.org/web/20150122115755/https://twitter.com/elonmusk/status/553855109114101760">he tweeted</a> — but he also had <a href="https://web.archive.org/web/20150122115755/http://www.businessinsider.com/heres-everything-elon-musk-said-at-the-detroit-auto-show-2015-1">several announcements this week</a>, many of which were made at the Detroit Auto Show.</p> <p> </p> </div> <br class="clear-both"/>  <div class="slide-module clearfix"> <h3 class="slide-title">1. "We're going to try and do for satellites what we've done for rockets."</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static2.uk.businessinsider.com/image/54b6b701dd08957a258b4609-1200/1-were-going-to-try-and-do-for-satellites-what-weve-done-for-rockets.jpg" alt="1. "We're going to try and do for satellites what we've done for rockets."" border="0" class="slide-image"/></div><span><span class="source"><span>REUTERS/Scott Audette </span></span></span><p class="caption">The unmanned Falcon 9 rocket launched by SpaceX, on a cargo resupply service mission to the International Space Station, lifts off from the Cape Canaveral Air Force Station in Cape Canaveral, Florida, Jan. 10, 2015.</p></div><p>Musk says he <a href="https://web.archive.org/web/20150122115755/http://www.businessinsider.com/elon-musk-spacex-get-into-satellites-2015-1">plans to build</a> an engineering office for SpaceX in Seattle, which will employ "several hundred people, maybe a thousand people." A commercial satellite business will help SpaceX secure the necessary money and communications systems needed to eventually build a human colony on Mars.</p> <p> </p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">2. Falling gas prices are hurting Tesla's efforts to build an affordable car in 2017.</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static1.uk.businessinsider.com/image/5453881ddd0895ca4f8b4598-1200/2-falling-gas-prices-are-hurting-teslas-efforts-to-build-an-affordable-car-in-2017.jpg" alt="2. Falling gas prices are hurting Tesla's efforts to build an affordable car in 2017." border="0" class="slide-image"/></div><span><span class="source"><span>CBS/Twitter</span></span></span></div><p>“It just means we will have to work harder at improving the cost of electric vehicles,” <a href="https://web.archive.org/web/20150122115755/http://www.businessinsider.com/elon-musk-heres-what-cheaper-gas-means-for-tesla-2015-1">Musk says</a>. </p> <p> </p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">3. Musk nearly had a nervous breakdown in the early days of Tesla.</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static6.uk.businessinsider.com/image/54bab2f4dd089588398b45e7-1200/3-musk-nearly-had-a-nervous-breakdown-in-the-early-days-of-tesla.jpg" alt="3. Musk nearly had a nervous breakdown in the early days of Tesla." border="0" class="slide-image"/></div><span><span class="source"><span><a href="https://web.archive.org/web/20150122115755/https://www.flickr.com/photos/oninnovation/4334997452/sizes/l/in/photostream/">OnInnovation / Flickr </a></span></span></span></div><p><span>On the Sunday before Christmas 2008, the same year he assumed the CEO role and laid off dozens of employees after closing an office near Detroit, Musk says he nearly had a nervous breakdown because Tesla was in "extremely dire straits." He says, "No one would take us seriously."</span></p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">4. Musk thinks "it's great" other car companies are starting to go electric. </h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static4.uk.businessinsider.com/image/54bab2f4dd089588398b45e8-1200/4-musk-thinks-its-great-other-car-companies-are-starting-to-go-electric.jpg" alt="4. Musk thinks "it's great" other car companies are starting to go electric. " border="0" class="slide-image"/></div><span><span class="source"><span><a href="https://web.archive.org/web/20150122115755/https://www.flickr.com/photos/pestoverde/8765031426/in/photolist-emx5tu-jMqaDT-ezVXua-8NM9bC-emx6BA-emnkDZ-emnk9K-emnkpD-emx69o-emx6vb-dMNPoN-iTQ8Hb-baD2W6-baD2fn-baD29g-kbSDJk-kbSFo2-kbSEzD-kbThfz-kbTePn-kbSFBD-kbSEKZ-kbTfM4-kbTi8B-kbSGkT-kbUVpy-emx5Bf-emnkMe-emnm96-5ubGnz-fiP1LH-fivMEX-atAnS1-dZ4MiH-eiPF9U-6aJA3F-haJq63-fjBhBA-fjBjaW-fjn5uK-haJkgU-8CmwjV-7W1cYh-dxpQbA-6QsQst-8NFnMJ-6QsNKa-6QsQWP-6aHe6S-bm9Eho">Flickr/ Maurizio Pesce</a></span></span></span></div><p>Musk still thinks there isn't enough of a pattern yet, and progress still needs to be made from a technology standpoint, but he's encouraged. "It's clearly not front and center ... I would strongly recommend making significant investments in electric cars."</p> <p> </p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">5. Texas is going to play a major role in Musk's future operations.</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static5.uk.businessinsider.com/image/54bab2f5dd089588398b45e9-1200/5-texas-is-going-to-play-a-major-role-in-musks-future-operations.jpg" alt="5. Texas is going to play a major role in Musk's future operations." border="0" class="slide-image"/></div><span><span class="source"><span>Kevin Babineau</span></span></span></div><p>On the Tesla front, Musk believes the state should allow his company to sell its cars directly to consumers in the same way Michael Dell sold his computers directly years ago. But Tesla will also have secondary significance to Musk ...</p> <p> </p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">6. Musk is following through with his Hyperloop concept — he will build a 5-mile test track. </h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static3.uk.businessinsider.com/image/54bab2f5dd089588398b45ea-1200/6-musk-is-following-through-with-his-hyperloop-concept--he-will-build-a-5-mile-test-track.jpg" alt="6. Musk is following through with his Hyperloop concept — he will build a 5-mile test track. " border="0" class="slide-image"/></div><span><span class="source"><span>Tesla Motors/Screenshot</span></span></span></div><p><span>Musk says he will probably build the test track of his ultra-high-speed shuttle system, theoretically able to transport people from San Francisco to Los Angeles in half an hour, in Texas.</span></p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">7. Tesla Motors' first all-electric SUV, the Model X, will be unveiled later this year.</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static3.uk.businessinsider.com/image/54bab2f6dd089588398b45eb-1200/7-tesla-motors-first-all-electric-suv-the-model-x-will-be-unveiled-later-this-year.jpg" alt="7. Tesla Motors' first all-electric SUV, the Model X, will be unveiled later this year." border="0" class="slide-image"/></div><span><span class="source"><span>Courtesy Tesla Motors</span></span></span></div><p>"This car is really good," Musk says. "I don't say these things lightly."</p> <p> </p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">8. Tesla is also working on its affordable car design, the Model 3, which will start around $35,000 before incentives.</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static5.uk.businessinsider.com/image/54bab2f6dd089588398b45ec-1200/8-tesla-is-also-working-on-its-affordable-car-design-the-model-3-which-will-start-around-35000-before-incentives.jpg" alt="8. Tesla is also working on its affordable car design, the Model 3, which will start around $35,000 before incentives." border="0" class="slide-image"/></div><span><span class="source"><span>AP Photo/Paul Sakuma</span></span></span></div><p>Due to the falling price of gas, however, it might take more time for Tesla to achieve an efficient car design that's also not too expensive. Musk says the Model 3 will be on the road by 2020.</p> <p> </p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">9. Speaking of 2020, that's when Musk believes Tesla will become profitable.</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static4.uk.businessinsider.com/image/54626ef1dd0895b17d8b4632-1200/9-speaking-of-2020-thats-when-musk-believes-tesla-will-become-profitable.jpg" alt="9. Speaking of 2020, that's when Musk believes Tesla will become profitable." border="0" class="slide-image"/></div><span><span class="source"><span>Kevork Djansezian/Getty Images</span></span></span></div><p><span>That's because he is "absolutely certain" his company can reduce the cost of its batteries by 30% by that time — and sales of the affordable Model 3 won't hurt, either.</span></p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">10. Musk says he "absolutely" believes he will travel to Mars in his lifetime.</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static4.uk.businessinsider.com/image/54553dacdd0895e0048b4567-1200/10-musk-says-he-absolutely-believes-he-will-travel-to-mars-in-his-lifetime.jpg" alt="10. Musk says he "absolutely" believes he will travel to Mars in his lifetime." border="0" class="slide-image"/></div><span><span class="source"><span>Mario Anzuoni/Reuters</span></span></span><p class="caption">Musk speaks after unveiling the Dragon V2 spacecraft in Hawthorne, California, May 29, 2014.</p></div><p><span>"I do think it's important that we as a species and a civilization are on a path to become a true space race civilization."</span></p> </div> </div> <div class="slide-module clearfix"> <h3 class="slide-title">Want more Musk?</h3> <div class="slide-content on-image"> <div class="KonaFilter image-container slide-image"><div><img src="https://web.archive.org/web/20150122115755im_/http://static3.uk.businessinsider.com/image/54bab2f7dd089588398b45ed-1200/want-more-musk.jpg" alt="Want more Musk?" border="0" class="slide-image"/></div><span><span class="source"><span>online</span></span></span></div><h1><a href="https://web.archive.org/web/20150122115755/http://www.businessinsider.com/elon-musk-favorite-books-2014-10">Check out the 9 Books that inspired Elon Musk >></a></h1> </div> </div> </div> </div> </div> <div class="bottom-share-module clearfix clear-both">   <div class="rrssb-baseline share-container ks-share-bottom clearfix " style="display:none;">  <ul class="rrssb-buttons rrssb-bottom clearfix"> <li class="facebook ks-sharemodule-fb"> <a href="https://web.archive.org/web/20150122115755/https://www.facebook.com/sharer/sharer.php?u=http://uk.businessinsider.com/10-things-we-learned-from-elon-musk-this-week-2015-1" title="facebook" class="popup"> <i class="fa fa-facebook-square"></i> <span class="text">facebook</span> </a> </li> <li class="linkedin ks-sharemodule-linkedin"> <a href="https://web.archive.org/web/20150122115755/http://www.linkedin.com/shareArticle?mini=true&url=http://uk.businessinsider.com/10-things-we-learned-from-elon-musk-this-week-2015-1&title=10 Things We 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itemprop="description"><p>Elon Musk had a busy week. 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10 Things We Learned From Elon Musk This Week - Business Insider