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We invite you to join our community of publishers.</p></div></div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:18px;font-style:normal;font-weight:400"><a class="wp-block-button__link has-background wp-element-button" href="https://calendly.com/talk-to-ashley/bluelena-introduction" style="border-radius:16px;background-color:#0c8a8a;padding-top:0.8em;padding-bottom:0.8em" target="_blank" rel="noreferrer noopener">Schedule Call</a></div></div></div></div></div></div> <hr class="wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide"/> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"><p class="has-text-align-center" style="font-size:18px">We are proud to support many of America’s leading community journalism organizations</p> <div class="wp-block-image is-style-default"><figure class="aligncenter size-large is-resized"><a href="https://bluelena.io/we-are-proud-to-support-these-independent-community-based-newsrooms-in-the-u-s-and-canada/"><img data-recalc-dims="1" decoding="async" width="1024" height="369" onerror="if (typeof newspackHandleImageError === 'function') newspackHandleImageError(this);" src="https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?resize=1024%2C369&ssl=1" alt="" class="wp-image-2929" style="width:600px" srcset="https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?resize=1024%2C369&ssl=1 1024w, https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?resize=300%2C108&ssl=1 300w, https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?resize=768%2C276&ssl=1 768w, https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?resize=1200%2C432&ssl=1 1200w, https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?resize=400%2C144&ssl=1 400w, https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?resize=706%2C254&ssl=1 706w, https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner.png?w=1250&ssl=1 1250w, https://i0.wp.com/bluelena.io/wp-content/uploads/2024/01/Logo-Banner-1024x369.png?w=370&ssl=1 370w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure></div></div></div></div></div><figure class="wp-block-pullquote has-white-color has-text-color has-background" style="border-radius:24px;border-top-style:none;border-top-width:0px;border-right-width:32px;border-bottom-style:none;border-bottom-width:0px;border-left-width:32px;background-color:#0c818a;font-size:14px"><blockquote><p>“BlueLena has been a key partner in our growth from a small operation into the news source of record for the largest county in our state. BlueLena combines cutting edge technology and expert strategy to propel publishers forward.”</p><cite>Jay Senter, Editor and Publisher, Shawnee Mission Post</cite></blockquote></figure><hr class="wp-block-separator has-text-color has-light-gray-color has-alpha-channel-opacity has-light-gray-background-color has-background is-style-wide"/><div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div><div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><div class="wp-block-media-text__content"><p class="has-primary-color has-text-color"><strong>The all-in-one audience management platform built for publishers</strong></p> <h2 class="wp-block-heading">Activate, engage and grow digital audiences</h2> <p>BlueLena CXA is the all-in-one digital marketing and revenue management platform that is purpose-built specifically for media organizations. Our industry-leading solution is the engine driving audience growth, reader engagement and journalism funding models for hundreds of news organizations across North America.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button"><a class="wp-block-button__link has-background wp-element-button" href="https://bluelena.io/our-solutions/bluelena-cxa/" style="background-color:#0c818a">Learn more ></a></div></div></div><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="800" height="459" onerror="if (typeof newspackHandleImageError === 'function') newspackHandleImageError(this);" src="https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/AVL.png?resize=800%2C459&ssl=1" alt="" class="wp-image-2288 size-full" srcset="https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/AVL.png?w=800&ssl=1 800w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/AVL.png?resize=300%2C172&ssl=1 300w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/AVL.png?resize=768%2C441&ssl=1 768w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/AVL.png?resize=400%2C230&ssl=1 400w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/AVL.png?resize=706%2C405&ssl=1 706w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/AVL.png?w=370&ssl=1 370w" sizes="(max-width: 800px) 100vw, 800px" /></figure></div><hr class="wp-block-separator has-alpha-channel-opacity"/><div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div><div class="wp-block-media-text alignwide is-stacked-on-mobile" style="grid-template-columns:30% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="565" height="403" onerror="if (typeof newspackHandleImageError === 'function') newspackHandleImageError(this);" src="https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-06.png?resize=565%2C403&ssl=1" alt="" class="wp-image-2285 size-full" srcset="https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-06.png?w=565&ssl=1 565w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-06.png?resize=300%2C214&ssl=1 300w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-06.png?resize=400%2C285&ssl=1 400w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-06.png?w=370&ssl=1 370w" sizes="(max-width: 565px) 100vw, 565px" /></figure><div class="wp-block-media-text__content"><p class="has-primary-color has-text-color" style="font-size:18px"><strong>Reach new audiences while building long-term loyal reader relationships</strong></p> <h2 class="wp-block-heading">Promote your content and drive brand growth</h2> <p>Develop reader relationships, build brand loyalty and create great customer experiences throughout the entire customer lifecycle with BlueLena’s best-in-class marketing and automation solution, built on ActiveCampaign. Our system integrates with any content management system and our tools support donation, membership and subscription models.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button"><a class="wp-block-button__link has-background wp-element-button" href="https://bluelena.io/our-solutions/bluelena-cxa/" style="background-color:#0c818a">Learn more ></a></div></div></div></div><hr class="wp-block-separator has-alpha-channel-opacity"/><div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div><div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 30%"><div class="wp-block-media-text__content"><p class="has-primary-color has-text-color" style="font-size:18px"><strong>Consolidate all of your first party customer data into one unified platform</strong></p> <h2 class="wp-block-heading">Engage more readers and supporters</h2> <p>Capture customer engagement across every channel to automate the most relevant, one-to-one experiences. Grow your audience with personalized messages. Retain customers and inspire brand loyalists with automated newsletters, marketing campaigns and audience listening tools.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button"><a class="wp-block-button__link has-background wp-element-button" href="https://bluelena.io/our-solutions/bluelena-cxa/" style="background-color:#0c818a">Learn more ></a></div></div></div><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="502" height="446" onerror="if (typeof newspackHandleImageError === 'function') newspackHandleImageError(this);" src="https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-07.png?resize=502%2C446&ssl=1" alt="" class="wp-image-2284 size-full" srcset="https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-07.png?w=502&ssl=1 502w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-07.png?resize=300%2C267&ssl=1 300w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-07.png?resize=400%2C355&ssl=1 400w, https://i0.wp.com/bluelena.io/wp-content/uploads/2023/08/2023-08-28_12-33-07.png?w=370&ssl=1 370w" sizes="(max-width: 502px) 100vw, 502px" /></figure></div><hr class="wp-block-separator has-alpha-channel-opacity"/><div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div><figure class="wp-block-pullquote has-white-color has-text-color has-background" style="border-radius:24px;border-top-style:none;border-top-width:0px;border-right-width:32px;border-bottom-style:none;border-bottom-width:0px;border-left-width:32px;background-color:#0c818a;font-size:14px"><blockquote><p>“I just want to say ‘thank you’ for making this small publisher’s work in the audience development arena so much more bearable. I certainly wish every vendor we worked with were as patient, as creative and as responsive. Your team is phenomenal!”</p><cite>Judi Kamien, Chief Development Officer, Springfield Daily Citizen</cite></blockquote></figure><div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div><hr class="wp-block-separator has-text-color has-light-gray-color has-alpha-channel-opacity has-light-gray-background-color has-background is-style-wide"/><div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div><div class="wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><div class="wp-block-newspack-blocks-homepage-articles is-style-default wpnbha ts-3 is-style-default has-text-align-left" style="" > <style id="newspack-blocks-inline-css" type="text/css">.wp-block-newspack-blocks-homepage-articles article .entry-title{font-size: 1.2em;}.wp-block-newspack-blocks-homepage-articles .entry-meta{display: flex;flex-wrap: wrap;align-items: center;margin-top: 0.5em;}.wp-block-newspack-blocks-homepage-articles article .entry-meta{font-size: 0.8em;}.wp-block-newspack-blocks-homepage-articles article .avatar{height: 25px;width: 25px;}.wp-block-newspack-blocks-homepage-articles .post-thumbnail{margin: 0;margin-bottom: 0.25em;}.wp-block-newspack-blocks-homepage-articles .post-thumbnail img{height: auto;width: 100%;}.wp-block-newspack-blocks-homepage-articles .post-thumbnail figcaption{margin-bottom: 0.5em;}.wp-block-newspack-blocks-homepage-articles p{margin: 0.5em 0;}.wpnbha.ts-3 .entry-title{font-size: 1em}.wpnbha.ts-3 article .newspack-post-subtitle,.wpnbha.ts-3 article .entry-wrapper p,.wpnbha.ts-3 article .entry-wrapper .more-link,.wpnbha.ts-3 article .entry-meta{font-size: 0.8em;}</style> <div data-posts data-current-post-id="90"> <h2 class="article-section-title"> <span>Featured</span> </h2> <article data-post-id="3994" class="tag-analytics tag-audience-engagement tag-bluelena-cxa tag-email-marketing tag-reader-revenue category-clients category-news category-resources type-post" > <div class="entry-wrapper"> <h3 class="entry-title"><a href="https://bluelena.io/2025/02/12/google-news-initiatives-to-sponsor-bluelena-academy-for-2025/" rel="bookmark">Google News Initiative to sponsor BlueLena Academy for 2025</a></h3> <p>Cary, NC – BlueLena is proud to introduce BlueLena Academy, a year-round learning community for the 250 independent and local publishers in the BlueLena network, made possible through the generous support of the Google News Initiative. The BlueLena Academy reflects our deep commitment to empowering publishers by providing free access to essential tools, expertise, and strategies to help media organizations flourish in today’s dynamic landscape. At BlueLena, we believe that a thriving media ecosystem begins with strong, sustainable publishers, and the Academy represents a significant step forward in that mission. The BlueLena Academy builds on our successful 2024 pilot program,…</p> <a class="more-link" href="https://bluelena.io/2025/02/12/google-news-initiatives-to-sponsor-bluelena-academy-for-2025/" rel="bookmark"> Continue Reading… </a> <div class="entry-meta"> <time class="entry-date published" datetime="2025-02-12T15:21:42">February 12, 2025</time><time class="updated" datetime="2025-02-12T15:22:15+00:00">February 12, 2025</time> </div> </div> </article> </div> </div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><div class="wp-block-group has-light-gray-background-color has-background" style="padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="wp-block-heading has-primary-color has-text-color" style="font-size:22px">About Blue Lena</h2> <p style="font-size:16px">Over 200 independent news organizations have chosen our audience management platform and strategic marketing services to accelerate digital transformation and build a long-term sustainable business model. 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The…</p> <a class="more-link" href="https://bluelena.io/2025/04/03/leverage-development-thinking/" rel="bookmark"> Continue Reading… </a> <div class="entry-meta"> <time class="entry-date published" datetime="2025-04-03T13:55:50">April 3, 2025</time><time class="updated" datetime="2025-04-03T13:55:52+00:00">April 3, 2025</time> </div> </div> </article> <article data-post-id="4038" class="tag-audience-engagement category-best-practices category-news type-post" > <div class="entry-wrapper"> <h3 class="entry-title"><a href="https://bluelena.io/2025/03/06/publisher-insights-on-how-to-expand-into-new-markets/" rel="bookmark">Publisher insights on how to expand into new markets</a></h3> <p>BlueLena hosted a Community Roundtable February 27 featuring three BlueLena community members — Jay Senter (Johnson County Post), Jimmy Boegle (Reno News & Review, Coachella Valley Independent) and Rita McNeil Danish…</p> <a class="more-link" href="https://bluelena.io/2025/03/06/publisher-insights-on-how-to-expand-into-new-markets/" rel="bookmark"> Continue Reading… </a> <div class="entry-meta"> <time class="entry-date published" datetime="2025-03-06T17:49:00">March 6, 2025</time><time class="updated" datetime="2025-03-06T17:49:03+00:00">March 6, 2025</time> </div> </div> </article> <article data-post-id="4012" class="tag-bluelena-cxa tag-integrations category-employees category-news category-resources type-post" > <div class="entry-wrapper"> <h3 class="entry-title"><a href="https://bluelena.io/2025/02/27/six-questions-for-bluelena-program-operations-manager-austin-williams/" rel="bookmark">Six questions for BlueLena Program Operations Manager Austin Williams</a></h3> <p>What are tools and/or functionalities that BlueLena publishers have access to that they might not know about? 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