「DX、Boxで進めよう」と訴求していきたい--Box Japanの佐藤新社長

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"publisher": { "@type": "Organization", "name": "ZDNET JAPAN", "logo": { "@type": "ImageObject", "url": "https://japan.zdnet.com/media/z/2023/zd_ogp.png" } }, "mainEntityOfPage": "https://japan.zdnet.com/article/35230344/", "datePublished" : "2025-03-18T06:00:00+09:00", "dateModified": "2025-03-18T06:00:00+09:00" } ] } </script> <div id="article-header" class="article-header" data-url_after_login="https://s.japan.zdnet.com/membership/login/?layout=dialog&next=68747470733a2f2f6a6170616e2e7a646e65742e636f6d2f61727469636c652f33353233303334342f23636c69705f6c696e6b"> <div class="article-header-primary"> <div class="article-header-thumb"><img src="/storage/2025/03/11/e6203704a9d58b8e5a66aa2d47c32332/t/584/438/d/box-japan-sato-san_l.jpg" alt=""></div> <div class="article-header-ttl"> <span class="article-header-label">トップインタビュー</span> <h1 id="story_title_disp">「DX、Boxで進めよう」と訴求していきたい--Box Japanの佐藤新社長</h1> </div> </div> <div class="article-header-meta"> <p>聞き手・文＝松岡功</p> <p>2025-03-18 06:00</p> 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style="display:none"> <p>Here's my content</p> </li> </ul> </div> </div>  <div class="pg-mod" id="ad_text"> <ul class="ad-txt"> <div id="7920_9405"><script type="text/javascript">try{ TagProvider.displayAd('7920_9405')}catch(err){}</script></div><div id="7921_9405"><script type="text/javascript">try{ TagProvider.displayAd('7921_9405')}catch(err){}</script></div><div id="7922_9405"><script type="text/javascript">try{ TagProvider.displayAd('7922_9405')}catch(err){}</script></div><div id="7923_9405"><script type="text/javascript">try{ TagProvider.displayAd('7923_9405')}catch(err){}</script></div> </ul> </div>  <div class="article-contents">   <p>　クラウドサービスで企業のコンテンツ管理・活用ソリューションを提供する米Boxの日本法人Box Japanの社長執行役員に、専務執行役を務めていた佐藤範之氏が2月1日付で就任した。同氏はBoxの存在感をさらにどう高めていくか。</p> <newselement> <div class="center img-xxxl"> <img src="/storage/2025/03/11/fe2a20010a2064ca2ea4dd85fca20e25/box-japan-sato-san01.jpg" alt="Box Japan 社長執行役員の佐藤範之氏"><br> Box Japan 社長執行役員の佐藤範之氏 </div> </newselement> <h2>容量無制限のコンテンツはAI活用の「宝の山」</h2> <p>　「私はBoxに勤めて11年目になるので、社内はもちろん、お客さまやパートナー企業の皆さんのこともよく存じ上げている。存じ上げているからこそ、責任の重さをひしひしと感じている」</p> <p>　佐藤氏に、まずは社長就任の抱負を聞いたところ、こんなコメントが返ってきた。と言いながらも、既にBox Japanの顔の一人として社内外に認知されている存在なので、「これから、さらに成長させていきたい」と、準備万端といった様子だ。</p> <p>　新社長就任のタイミングでのインタビュー取材としてはこの後、市場や事業の現状認識をはじめ、企業としての戦略や経営のかじ取りについて聞いていくのだが、今回は、経営や事業の戦略については2月26日に同社が開いた<a href="https://japan.zdnet.com/article/35229847/">記者会見の記事</a>、佐藤氏の経歴については<a href="https://japan.zdnet.com/article/35228973/">社長就任時の記事</a>をご覧いただくとして、本稿ではBoxに対する筆者の見方から質問を投げかけていきたい。</p> <p>　Boxに対する筆者の見方とは、企業のデジタルトランスフォーメーション（DX）において、非常に重要な役割を果たす存在になるのではないかというものだ。なぜならば、どの企業の、どの業務においても、書類や画像などのコンテンツの管理・活用は欠かせないからだ。Boxのサービスは現在、グローバルで約12万社、日本でも2万社を超える企業が利用しているが、さらにもっと多くの企業に使われるようになれば、もっとDXも進むのではないか。その意味で、Boxはそうした使命を担っていると以前から感じていた。</p> <p>　実は今回の取材に当たり、佐藤氏には、事前にその旨を伝え、特にBoxのサービスをまだ使っていないユーザーに向けたメッセージを意識してほしいと依頼した。その上で、改めてBoxの一番の魅力を聞いたところ、同氏は次のように答えた。</p> <p>　「お使いいただいているお客さまが、皆さん、笑顔になることだ。皆さんと申し上げたのは、コンテンツというのは、どの企業においても、誰もが日々の仕事の中で取り扱うものだからだ。そこが使いやすくなれば、仕事の生産性が上がり、スピーディーに効率よく仕事を終えて早く帰ることができるようになる。だから、自然と笑顔になる」</p> <p>　この質問はすなわちDXに取り組む理由でもあるが、「笑顔になる」とはユニークな回答だ。その根底には、「私の信条は『ワーク・イン・ライフ』。人生を楽しむことが第一で、ワークもそのピースの一つだ」と、同氏なりの人生観があるようだ。</p> <p>　とはいえ、Boxを使っていないユーザーにとって知りたいのは、仕事の生産性向上における投資対効果（ROI）はどうなのかだ。この点について佐藤氏は、次のように説明した。</p> <p>　「まずクラウドサービスなので、オンプレミスのファイルサーバーをはじめとしたシステムが必要なくなることから、その構築および運用コストを考えれば大きな差が出る。しかもデータ量は現状で年々1.6倍増加し、今後AIを活用するようになると、この倍率がもっと大きくなり、ROIは数年で数倍になるだろう。さらに言えば、そうして蓄積されたコンテンツは、AIを活用する上で“宝の山”になる。これにより、DXをしっかりとスピーディーに進めることができるようになる」</p> <p>　この話の中で、佐藤氏が特に強調していたのが、「Boxは容量無制限」ということだ。ユーザーはデータの容量増加を気にする必要がなく、「宝の山」を築けるというわけだ。この点でBoxを高く評価する声も多い。</p>   </div> <div id="gtm-trigger-article-read-complete" style="width:1px; height:1px;"></div> <div class="pg-mod"> <div class="article-pagination"> <div class="article-pagination-next "> <p> <a href="/article/35230344/2/" data-ga_category="zd_article_pagination" 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