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<!DOCTYPE html><html lang="en"><head><link rel="stylesheet" data-href="https://fonts.googleapis.com/css?family=Open+Sans&display=swap" data-optimized-fonts="true"/><title>Print vs Digital Magazines: What Do Readers Prefer?</title><link rel="icon" href="https://cdn.magloft.com/secure/102/properties.app_icon/c80d3c76-1c77-4340-94b8-c47eb2051009/properties.app_icon.png"/><link rel="shortcut icon" type="image/x-icon" href="https://cdn.magloft.com/secure/102/properties.app_icon/c80d3c76-1c77-4340-94b8-c47eb2051009/properties.app_icon.png?optimizer=image&format=webp&width=180&aspectRatio=1"/><link rel="apple-touch-icon" sizes="180x180" href="https://cdn.magloft.com/secure/102/properties.app_icon/c80d3c76-1c77-4340-94b8-c47eb2051009/properties.app_icon.png?optimizer=image&format=webp&width=180&aspectRatio=1"/><link rel="canonical" href="/domains/pwa.magloft.com/articles/print-vs-digital-what-readers-prefer"/><meta name="application-name" content="Print vs Digital Magazines: What Do Readers Prefer?"/><meta name="apple-mobile-web-app-capable" content="yes"/><meta name="apple-mobile-web-app-status-bar-style" content="default"/><meta name="apple-mobile-web-app-title" content="Print vs Digital Magazines: What Do Readers Prefer?"/><meta name="format-detection" content="telephone=no"/><meta name="mobile-web-app-capable" content="yes"/><meta name="msapplication-TileColor" content="#1A78D6"/><meta name="msapplication-tap-highlight" content="no"/><link rel="manifest" href="/manifest.json"/><meta name="twitter:url" content="https://pwa.magloft.com"/><meta name="theme-color" content="#1A78D6"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta charSet="utf-8"/><meta itemProp="name" content="Print vs Digital Magazines: What Do Readers Prefer?"/><meta name="keywords" content="Print Vs Digital What Readers Prefer"/><meta itemProp="description" content="For years, we have been engaged in the print vs digital debate. 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style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.3;letter-spacing:0" class="Widget-module_outer__PBh8P Heading-module_container__uHf-4"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%"><h2>Print vs Digital Magazines: What Do Readers Prefer? - MagLoft</h2></div></div><div id="outer" data-widget="image-widget" style="background-color:transparent;padding:16px 24px 16px 24px;min-height:auto" class="Widget-module_outer__PBh8P"><div id="inner" class="Image-module_container__8raIv Image-module_container-noflex__-J1PG" style="border-radius:0px 0px 0px 0px;width:100%;min-height:auto"><picture class="Image-module_picture__gw1zY Image-module_loading__FfyPr"><source type="image/jpeg" srcSet="https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=192 192w,https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=384 384w,https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=768 768w,https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=1536 1536w" sizes="(min-width: 768px) 768px, 100vw"/><img src="https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=768" srcSet="https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=192 192w,https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=384 384w,https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=768 768w,https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg?optimizer=image&width=1536 1536w" sizes="(min-width: 768px) 768px, 100vw" class="Image-module_image__w4slc" width="100%" height="432" decoding="async" alt="Image" style="height:auto;width:100%"/></picture></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>For years, we have been engaged in the print vs digital debate. The pendulum swings back and forth as we pit the two forms of publication against one another in a never-ending question of "which is better?"</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>But what if we told you these two methods weren't enemies, but allies?</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>There are a lot of opinions floating around on the internet regarding print and digital means, as well as whether this argument has any validity at all. Some say print is dying. We say it gained a partner to expand its business.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Discover why as we dive deep into this hot topic and reveal the advantages of using digital magazines to either enhance print publications or simply start a magazine from scratch.</p></div></div><div id="outer" data-widget="heading-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.3;letter-spacing:0" class="Widget-module_outer__PBh8P Heading-module_container__uHf-4"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%"><h2>The Print vs Digital Debate</h2></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Instead of adding our opinion to the print vs digital debate like kindling on a flame, let's start with the facts.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>In 2017, Freeport Press conducted a survey where they received feedback from 1,083 magazine readers on their preferred format for publications.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>The results may surprise you. Approximately 44 percent of readers read 1-2 magazines a month, while 27% read 1-2 digital magazines a month.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>A-ha! Print must be winning! Right?</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Wrong.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>This is the assumption that has led many publications to miss out on key opportunities to grow-or even save-their business. Think about it. When you calculate 27% of 1,083 people, that's almost 293 people.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>That's 293 potential readers print magazines are missing out on. So what if print publications tapped into this resource? They could deliver digital versions of their magazine to subscribers with a click of a button.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>No printing costs. No delivery costs. Just straight profit to pile on top of existing print subscribers. Offering a digital-only subscription at a cheaper price also provides an opportunity to bring onboard new readers who were hesitant to pay full price for the print subscription.</p></div></div><div id="outer" data-widget="heading-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.3;letter-spacing:0" class="Widget-module_outer__PBh8P Heading-module_container__uHf-4"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%"><h2>The Perks of Print Magazines</h2></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Print isn't dying. When it comes to reading articles and features, many readerships still prefer a tangible publication. There is something about holding a magazine, flipping through the pages, and the subtle smell of ink on paper that captivates many readers.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>While the internet is a great resource and one many people use to read up on the news and various click bait or niche stories, print magazines are viewed as more leisurely formats.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Many readers classify sitting down and reading a physical magazine as a form of relaxation. It gives them a break from the screen they spend a good portion of their day staring at while at work.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Yet where it excels, it also lacks. Digital magazines have many advantages, one of the primary ones being convenience.</p></div></div><div id="outer" data-widget="heading-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.3;letter-spacing:0" class="Widget-module_outer__PBh8P Heading-module_container__uHf-4"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%"><h2>The Ease of Digital Magazines</h2></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Digital publications are quick to produce, easy to access, and offer many features print publications cannot.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>If you already have a print publication, creating a digital format can be an easy 3-step process. One that costs a tiny fraction of what takes to produce and distribute a print magazine.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>It's easy for your readers to access, too. When you're ready, you can blast the issue out via email in a format viewable on any digital device. Whether your audience is on their computer or scrolling through their mobile phone, they won't have trouble reading a digital magazine if it's designed correctly.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Plus, they can carry it with them anywhere. There's no need to find room in your bag for it or worry about misplacing your copy. It's readily accessible on your digital device to take with you wherever you go.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>It's also important to note that digital magazines have unique advantages over their print counterparts. Just like a physical magazine has its own feel and smell, digital magazines carry an advantage unique to its platform: interactive features.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>You can't drop audio or video media into a physical magazine, nor can you track analytics based on how your readership interacts with an issue.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>People are consuming content with a voracious appetite. However, the means by which they consume it are changing. Video content has spiked tremendously across social media platforms.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Like the news, people enjoy the multi-sensory delivery of stories, tips, ideas, and more. Simply including interview footage or additional sound bytes into your articles can make it exponentially more popular.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>It gives your reader a chance to engage in the content they are consuming, which causes them to linger on the information rather than glance over it. It's a hook to draw them in and encourage them to continue reading.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>This is just one example, yet it's a great illustration of the advantages of digital magazines. There is so much to be gained and gleaned from this modern-day format.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>You just have to tap into its capabilities.</p></div></div><div id="outer" data-widget="heading-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.3;letter-spacing:0" class="Widget-module_outer__PBh8P Heading-module_container__uHf-4"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%"><h2>Some Things Work Better Together</h2></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>After reading this, can you really say the battle of print vs digital is one worth arguing? Or is it time to put away the gloves and start seeing their synergy?</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>The more you consider it, the more it seems ridiculous to choose one or the other when print and digital mediums work together so well.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Both print and digital mediums have their place. With unique advantages to each, you can build your publication strategy around the pros that work best for your target audience.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>In most cases, having both formats benefits your business, so why fight it? If you own a print publication, let digital work hand-in-hand with you to grow your readership.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>If you are just starting out, create a digital magazine to reduce your startup costs and expand your readership, then consider print issues if the demand exists.</p></div></div><div id="outer" data-widget="heading-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.3;letter-spacing:0" class="Widget-module_outer__PBh8P Heading-module_container__uHf-4"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%"><h2>Translate Your Content into Digital Publications with Ease</h2></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Stop taking sides on the print vs digital debate and take advantage of a tool that can help you expand your readership. Our user-friendly digital publishing tool makes creating a digital magazine easy.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Translate your print publication into a digital format or simply dive straight into the advantageous realm of digital publication! We give you the keys to make it happen.</p></div></div><div id="outer" data-widget="paragraph-widget" style="background-color:transparent;padding:8px 24px 8px 24px;text-align:left;font-size:100%;line-height:1.5;letter-spacing:0" class="Widget-module_outer__PBh8P Paragraph-module_container__-DJUN"><div id="inner" style="border-radius:0px 0px 0px 0px;width:100%;column-count:1"><p>Sign up for free, explore your options, and start creating today.</p></div></div></div></div></div><div class="_slug__share-button__ettip"><hr/></div></div></div><div id="ControlBar" class="_slug__control-bar__Jj4LE"><div class="WrapAutoHide-module_navigation__9sdQy WrapAutoHide-module_visible__UN7GD"><div class="ControlBar-module_toc-wrapper__AF5eD"><div class="ControlBar-module_toc__mKXnp"><div class="ControlBar-module_white-blur__TGapK"><div class="ControlBar-module_toc-slider__i9fv1"></div></div><div class="ControlBar-module_control-bar__9Zqak"><button class=""><svg xmlns="http://www.w3.org/2000/svg" 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","image":"https://cdn.magloft.com/pwa-1/subscription/image/3759670d-9891-4414-b72b-8be74de59e34.png","plans":[{"amount":699,"interval":"month","intervalCount":1,"trialPeriodDays":0,"lookupKey":"28-699-month-1","checkoutUrl":null},{"amount":1499,"interval":"month","intervalCount":3,"trialPeriodDays":3,"lookupKey":"28-1499-month-3","checkoutUrl":null}]},{"id":55,"pwaId":1,"title":"New Subscription","description":"This is the description","image":"https://cdn.magloft.com/pwa-1/subscription/image/07ff5cdf-6599-460a-b2b1-c150d58e641e.png","plans":[{"amount":10,"interval":"month","intervalCount":1,"trialPeriodDays":0,"lookupKey":"55-10-month-1","checkoutUrl":null},{"amount":20,"interval":"month","intervalCount":2,"trialPeriodDays":0,"lookupKey":"55-20-month-2","checkoutUrl":null}]}],"categoryGroups":[{"id":13,"slug":"category-group-13","categorieCount":2,"position":1,"title":"Test","color":"#444444","keywordPhrase":null,"description":"Test","image":null,"seoDescription":null}],"slug":"print-vs-digital-what-readers-prefer","article":{"id":18253,"slug":"print-vs-digital-what-readers-prefer","issueId":null,"categoryIds":[11614],"title":"Print vs Digital Magazines: What Do Readers Prefer?","description":"For years, we have been engaged in the print vs digital debate. The pendulum swings back and forth as we pit the two forms of publication against one another in a never-ending question of \"which is better?\" But what if we told you these two methods weren't enemies, but allies?","image":"https://mms.magloft.com/kgWv7W0B7X79MXzT/bU0dCJIjbkSHVHC9","cover":"https://mms.magloft.com/kgWv7W0B7X79MXzT/bU0dCJIjbkSHVHC9","date":1531711850000,"unlockType":"free","categories":[],"pdfPageId":null,"visible":true,"showOnToc":true,"bookmark":false,"position":null,"mediaResources":[],"publicationId":102,"pwaOptinId":null,"seoDescription":null,"classificationIds":[],"pwaSubscriptionIds":[],"source":"typeloft2","trending":false,"html":"\u003cpage-widget padding=\"16 0 16 0\" version=\"20191111\"\u003e\u003cheading-widget padding=\"8 24 8 24\" type=\"h2\"\u003ePrint vs Digital Magazines: What Do Readers Prefer? - MagLoft\u003c/heading-widget\u003e\u003cimage-widget padding=\"16 24 16 24\" source=\"https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg#image/jpeg\"\u003e\u003c/image-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eFor years, we have been engaged in the print vs digital debate. The pendulum swings back and forth as we pit the two forms of publication against one another in a never-ending question of \"which is better?\"\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eBut what if we told you these two methods weren't enemies, but allies?\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eThere are a lot of opinions floating around on the internet regarding print and digital means, as well as whether this argument has any validity at all. Some say print is dying. We say it gained a partner to expand its business.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eDiscover why as we dive deep into this hot topic and reveal the advantages of using digital magazines to either enhance print publications or simply start a magazine from scratch.\u003c/paragraph-widget\u003e\u003cheading-widget padding=\"8 24 8 24\" type=\"h2\"\u003eThe Print vs Digital Debate\u003c/heading-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eInstead of adding our opinion to the print vs digital debate like kindling on a flame, let's start with the facts.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eIn 2017, Freeport Press conducted a survey where they received feedback from 1,083 magazine readers on their preferred format for publications.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eThe results may surprise you. Approximately 44 percent of readers read 1-2 magazines a month, while 27% read 1-2 digital magazines a month.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eA-ha! Print must be winning! Right?\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eWrong.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eThis is the assumption that has led many publications to miss out on key opportunities to grow-or even save-their business. Think about it. When you calculate 27% of 1,083 people, that's almost 293 people.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eThat's 293 potential readers print magazines are missing out on. So what if print publications tapped into this resource? They could deliver digital versions of their magazine to subscribers with a click of a button.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eNo printing costs. No delivery costs. Just straight profit to pile on top of existing print subscribers. Offering a digital-only subscription at a cheaper price also provides an opportunity to bring onboard new readers who were hesitant to pay full price for the print subscription.\u003c/paragraph-widget\u003e\u003cheading-widget padding=\"8 24 8 24\" type=\"h2\"\u003eThe Perks of Print Magazines\u003c/heading-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003ePrint isn't dying. When it comes to reading articles and features, many readerships still prefer a tangible publication. There is something about holding a magazine, flipping through the pages, and the subtle smell of ink on paper that captivates many readers.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eWhile the internet is a great resource and one many people use to read up on the news and various click bait or niche stories, print magazines are viewed as more leisurely formats.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eMany readers classify sitting down and reading a physical magazine as a form of relaxation. It gives them a break from the screen they spend a good portion of their day staring at while at work.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eYet where it excels, it also lacks. Digital magazines have many advantages, one of the primary ones being convenience.\u003c/paragraph-widget\u003e\u003cheading-widget padding=\"8 24 8 24\" type=\"h2\"\u003eThe Ease of Digital Magazines\u003c/heading-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eDigital publications are quick to produce, easy to access, and offer many features print publications cannot.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eIf you already have a print publication, creating a digital format can be an easy 3-step process. One that costs a tiny fraction of what takes to produce and distribute a print magazine.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eIt's easy for your readers to access, too. When you're ready, you can blast the issue out via email in a format viewable on any digital device. Whether your audience is on their computer or scrolling through their mobile phone, they won't have trouble reading a digital magazine if it's designed correctly.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003ePlus, they can carry it with them anywhere. There's no need to find room in your bag for it or worry about misplacing your copy. It's readily accessible on your digital device to take with you wherever you go.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eIt's also important to note that digital magazines have unique advantages over their print counterparts. Just like a physical magazine has its own feel and smell, digital magazines carry an advantage unique to its platform: interactive features.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eYou can't drop audio or video media into a physical magazine, nor can you track analytics based on how your readership interacts with an issue.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003ePeople are consuming content with a voracious appetite. However, the means by which they consume it are changing. Video content has spiked tremendously across social media platforms.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eLike the news, people enjoy the multi-sensory delivery of stories, tips, ideas, and more. Simply including interview footage or additional sound bytes into your articles can make it exponentially more popular.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eIt gives your reader a chance to engage in the content they are consuming, which causes them to linger on the information rather than glance over it. It's a hook to draw them in and encourage them to continue reading.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eThis is just one example, yet it's a great illustration of the advantages of digital magazines. There is so much to be gained and gleaned from this modern-day format.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eYou just have to tap into its capabilities.\u003c/paragraph-widget\u003e\u003cheading-widget padding=\"8 24 8 24\" type=\"h2\"\u003eSome Things Work Better Together\u003c/heading-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eAfter reading this, can you really say the battle of print vs digital is one worth arguing? Or is it time to put away the gloves and start seeing their synergy?\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eThe more you consider it, the more it seems ridiculous to choose one or the other when print and digital mediums work together so well.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eBoth print and digital mediums have their place. With unique advantages to each, you can build your publication strategy around the pros that work best for your target audience.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eIn most cases, having both formats benefits your business, so why fight it? If you own a print publication, let digital work hand-in-hand with you to grow your readership.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eIf you are just starting out, create a digital magazine to reduce your startup costs and expand your readership, then consider print issues if the demand exists.\u003c/paragraph-widget\u003e\u003cheading-widget padding=\"8 24 8 24\" type=\"h2\"\u003eTranslate Your Content into Digital Publications with Ease\u003c/heading-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eStop taking sides on the print vs digital debate and take advantage of a tool that can help you expand your readership. Our user-friendly digital publishing tool makes creating a digital magazine easy.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eTranslate your print publication into a digital format or simply dive straight into the advantageous realm of digital publication! We give you the keys to make it happen.\u003c/paragraph-widget\u003e\u003cparagraph-widget padding=\"8 24 8 24\" line-height=\"1.5\"\u003eSign up for free, explore your options, and start creating today.\u003c/paragraph-widget\u003e\u003c/page-widget\u003e","keywordPhrase":"Print Vs Digital What Readers Prefer","articleAssets":[{"url":"https://cdn.magloft.com/blog/2018/07/Image_1-1.jpg","extension":"jpeg","contentType":"image/jpeg"},{"url":"https://cdn.magloft.com/reader/fonts/open-sans.css","extension":"css","contentType":"text/css"}]},"publicationId":102},"__N_SSG":true},"page":"/domains/[domain]/articles/[slug]","query":{"domain":"pwa.magloft.com","slug":"print-vs-digital-what-readers-prefer"},"buildId":"Kev2Q3R5ZPSsq42hjt5aX","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>