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<!DOCTYPE html>    <html class="">  <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta name="msapplication-config" content="none"/> <title>Becoming a Better Negotiator: Our Favorite Reads</title> <link rel="canonical" href="https://hbr.org/2021/09/becoming-a-better-negotiator-our-favorite-reads"/> <meta name="item-id" content="tag:blogs.harvardbusiness.org,2007-03-31:999.305851"/> <meta property="og:type" content="article"/> <meta property="article:section" content="Business communication"/> <meta name="twitter:site" content="@harvardbiz"/> <meta name="item-name" content="Becoming a Better Negotiator: Our Favorite Reads"/> <meta name="page-category-name" content="Business communication"/> <meta name="description" content="Yes, you can (and should) ask for what you want."/> <meta property="article:publisher" content="https://www.facebook.com/HBR"/> <meta property="article:modified_time" content="2021-10-11T20:59:31Z"/> <meta property="og:image" content="https://hbr.org/resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1.jpg"/> <meta name="apple-itunes-app" content="app-id=1445571382, app-argument=https://hbr.org"/> <meta name="twitter:card" content="summary_large_image"/> <meta property="article:published_time" content="2021-09-03T15:26:49Z"/> <meta property="og:url" content="https://hbr.org/2021/09/becoming-a-better-negotiator-our-favorite-reads"/> <meta property="article:tag" content="Business communication"/> <meta name="twitter:image" content="https://hbr.org/resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1.jpg"/> <meta name="primary-editor" content="187"/> <meta property="og:description" content="Yes, you can (and should) ask for what you want."/> <meta name="twitter:creator" content="@harvardbiz"/> <meta name="article-content-type" content="Ascend"/> <meta property="og:site_name" content="Harvard Business Review"/> <meta name="viewport" content="initial-scale=1,width=device-width"/> <meta name="page-category-id" content="391429"/> <meta name="uid" content="4A445B73B34569F63537DA394A2E3DEF"/> <meta name="shopper-attributes" content="state:guest"/> <meta property="og:title" content="Becoming a Better Negotiator: Our Favorite Reads"/> <meta name="page-type" content="ITEM"/> <meta name="page-id" content="350"/> <meta name="ox-group" content="537063787"/> <meta name="robots" content="max-image-preview:large">  <script type="text/javascript"> ;window.NREUM||(NREUM={});NREUM.init={distributed_tracing:{enabled:true},privacy:{cookies_enabled:true}}; ;NREUM.loader_config={accountID:"858143",trustKey:"858143",agentID:"16887721",licenseKey:"e93df31780",applicationID:"8171118"}; ;NREUM.info={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net",licenseKey:"e93df31780",applicationID:"8171118",sa:1}; ;/*! 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<div class="headline-container"> <h1 class="article-hed"> Becoming a Better Negotiator: Our Favorite Reads </h1> </div> <div class="article-dek-group"> <div class="article-dek">Yes, you can (and should) ask for what you want. <div class="article-byline "> <span class="by-prefix">by </span> <ul class="article-byline-list"> <li class="article-author"><a href="/search?term=kelsey%20alpaio">Kelsey Alpaio</a></li> </ul> </div> </div> </div> <div class="article-byline detached"> <span class="by-prefix">by </span> <ul class="article-byline-list"> <li class="article-author"><a href="/search?term=kelsey%20alpaio">Kelsey Alpaio</a></li> </ul> </div> <div class="pub-date"> September 03, 2021 </div> </div> </div> </div> <div class="standard--container"> <div class="article-width-wrapper flexed"> <hero-image > <div class="hero-image-content no-summary"> <img src="/resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1.jpg" alt="" title="" aria-label="" sizes="(min-width: 64em) 84vw, 100vw" srcset="/resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1.jpg 1200w, /resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-300x169.jpg 300w, /resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-768x432.jpg 768w, /resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-1024x576.jpg 1024w, /resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-500x281.jpg 500w, /resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-383x215.jpg 383w, /resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-700x394.jpg 700w, /resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-850x478.jpg 850w" /> <div class="container--caption-credits-hero "> <span class="credits--hero-image">Illustration by Magda Azab</span> </div> </div> </hero-image> <page-utils class="article-utils--horizontal-topbar hide-small hide-for-print" data-js-target="page-utils" data-id="tag:blogs.harvardbusiness.org,2007-03-31:999.305851" data-title="Becoming a Better Negotiator: Our Favorite Reads" data-url="/2021/09/becoming-a-better-negotiator-our-favorite-reads" data-topic="Business communication" data-authors="Kelsey Alpaio" data-content-type="Ascend" data-content-image="/resources/images/article_assets/2021/08/A_Sep21_01_Magda-Azab-1-383x215.jpg" data-summary="<p>Yes, you can (and should) ask for what you want.</p> "> <ul> <li class="twitter-icon"> <a href="http://twitter.com/HarvardBiz" target="_blank" rel="noopener noreferrer" js-target="twitter-share"> <i class="updated-twitter-x-icon"> <svg class="" alt="" aria-labelledby="title"> <title></title> <use xlink:href="/resources/css/images/hbr-icons.svg#updated-twitter-x-icon"></use></svg> </i> <div class="utility--icon-label">Post</div> </a> </li> <li class="facebook-icon"> <a href="http://www.facebook.com/HBR" target="_blank" rel="noopener noreferrer" js-target="facebook-share"> <i class="updated-facebook-icon"> <svg class="" alt="" aria-labelledby="title"> 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