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id="main" class="site-main hfeed" itemscope="itemscope" itemtype="https://schema.org/CreativeWork"> <div class="ct-container-full" data-content="narrow" data-vertical-spacing="top"> <article id="post-39404" class="post-39404 post type-post status-publish format-standard has-post-thumbnail hentry category-lulu-news-and-updates tag-creator-economy"> <figure class="ct-featured-image "><div class="ct-media-container"><img width="1200" height="630" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?fit=1200%2C630&ssl=1" class="attachment-full size-full wp-post-image" alt="Announcement of Lulu's acquisition of The Tilt newsletter and Creator Economy Expo event" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" data-attachment-id="39438" data-permalink="https://blog.lulu.com/lulu-acquires-the-tilt/072823-tiltannouncement-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="072823-TiltAnnouncement-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/072823-TiltAnnouncement-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 40/21;" /></div></figure> <div class="hero-section ct-constrained-width" data-type="type-1"> <header class="entry-header"> <h1 class="page-title" title="Lulu To Acquire Joe Pulizzi’s Creator Economy Expo Event and Creator Newsletter Business, The Tilt" itemprop="headline">Lulu To Acquire Joe Pulizzi’s Creator Economy Expo Event and Creator Newsletter Business, The Tilt</h1><ul class="entry-meta" data-type="label:none" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a href="https://blog.lulu.com/author/lulublogweb/" tabindex="-1" class="ct-media-container-static"><img decoding="async" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Archived-1.png?fit=60%2C60&ssl=1" width="30" height="30" style="height:30px" alt="Team Lulu"></a><span>By</span><a class="ct-meta-element-author" href="https://blog.lulu.com/author/lulublogweb/" title="Posts by Team Lulu" rel="author" itemprop="url" data-label="By"><span itemprop="name">Team Lulu</span></a></li></ul> </header> </div> <div class="entry-content is-layout-flow"> <div class="shared-counts-wrap before_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/lulu-acquires-the-tilt/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="39404" data-social-network="Facebook" data-social-action="Share" data-social-target="https://blog.lulu.com/lulu-acquires-the-tilt/"><span class="shared-counts-icon-label"><span 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Pinterest" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button pinterest shared-counts-no-count" data-postid="39404" data-pin-do="none" data-social-network="Pinterest" data-social-action="Pin" data-social-target="https://blog.lulu.com/lulu-acquires-the-tilt/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="22.84375" height="32" viewBox="0 0 731 1024"><path d="M0 341.143q0-61.714 21.429-116.286t59.143-95.143 86.857-70.286 105.714-44.571 115.429-14.857q90.286 0 168 38t126.286 110.571 48.571 164q0 54.857-10.857 107.429t-34.286 101.143-57.143 85.429-82.857 58.857-108 22q-38.857 0-77.143-18.286t-54.857-50.286q-5.714 22.286-16 64.286t-13.429 54.286-11.714 40.571-14.857 40.571-18.286 35.714-26.286 44.286-35.429 49.429l-8 2.857-5.143-5.714q-8.571-89.714-8.571-107.429 0-52.571 12.286-118t38-164.286 29.714-116q-18.286-37.143-18.286-96.571 0-47.429 29.714-89.143t75.429-41.714q34.857 0 54.286 23.143t19.429 58.571q0 37.714-25.143 109.143t-25.143 106.857q0 36 25.714 59.714t62.286 23.714q31.429 0 58.286-14.286t44.857-38.857 32-54.286 21.714-63.143 11.429-63.429 3.714-56.857q0-98.857-62.571-154t-163.143-55.143q-114.286 0-190.857 74t-76.571 187.714q0 25.143 7.143 48.571t15.429 37.143 15.429 26 7.143 17.429q0 16-8.571 41.714t-21.143 25.714q-1.143 0-9.714-1.714-29.143-8.571-51.714-32t-34.857-54-18.571-61.714-6.286-60.857z"></path></svg></span><span class="shared-counts-label">Pin</span></span></a></div> <p>Research Triangle, NC</p> <p>Lulu, a pioneer and twenty-year veteran in the self-publishing space for authors and content creators, today announced the acquisition of the professional content creator event, Creator Economy Expo, also known as “CEX”, as well as The Tilt, the leading newsletter for content entrepreneurs. This acquisition further positions Lulu as the leading resource for authors and content creators who want to take control of their data and business models.</p> <div class="wp-block-ugb-columns ugb-columns ugb-5ac2c2f ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-columns__item ugb-5ac2c2f-content-wrapper"> <div class="wp-block-ugb-column ugb-column ugb-328e128 ugb-column--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-328e128 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-start}}.ugb-328e128 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-start !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-328e128-column-wrapper"><div class="ugb-column__content-wrapper"> <figure class="wp-block-image aligncenter size-full is-resized" data-block-type="core"><img data-recalc-dims="1" decoding="async" width="500" height="175" data-attachment-id="38953" data-permalink="https://blog.lulu.com/lulu-logo-h-full-color-rgb/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/06/lulu-logo-h-full-color-rgb.png?fit=500%2C175&ssl=1" data-orig-size="500,175" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="lulu-logo-h-full-color-rgb" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/06/lulu-logo-h-full-color-rgb.png?fit=500%2C175&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/06/lulu-logo-h-full-color-rgb.png?fit=500%2C175&ssl=1" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/06/lulu-logo-h-full-color-rgb.png?resize=500%2C175&ssl=1" alt="The Lulu logo " class="wp-image-38953" style="width:305px;height:107px" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/06/lulu-logo-h-full-color-rgb.png?w=500&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/06/lulu-logo-h-full-color-rgb.png?resize=100%2C35&ssl=1 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-62965c2 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-62965c2-column-wrapper"><div class="ugb-column__content-wrapper"> <figure class="wp-block-image aligncenter size-full is-resized" data-block-type="core"><img data-recalc-dims="1" decoding="async" width="206" height="81" data-attachment-id="39411" data-permalink="https://blog.lulu.com/lulu-acquires-the-tilt/the-tilt-logo-300-flush-left-1/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/the-tilt-logo-300-flush-left-1.png?fit=206%2C81&ssl=1" data-orig-size="206,81" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="the-tilt-logo-300-flush-left-1" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/the-tilt-logo-300-flush-left-1.png?fit=206%2C81&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/the-tilt-logo-300-flush-left-1.png?fit=206%2C81&ssl=1" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/the-tilt-logo-300-flush-left-1.png?resize=206%2C81&ssl=1" alt="The Tilt logo" class="wp-image-39411" style="width:301px;height:118px" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/the-tilt-logo-300-flush-left-1.png?w=206&ssl=1 206w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2023/08/the-tilt-logo-300-flush-left-1.png?resize=100%2C39&ssl=1 100w" sizes="(max-width: 206px) 100vw, 206px" /></figure> </div></div></div></div></div> </div></div></div></div> <p>Joe Pulizzi launched The Tilt newsletter and the annual Creator Economy Expo in 2021 for content creators who want to build financially strong businesses with a content-first business model.</p> <p>“At CEX and The Tilt, we believe content creators need to control their data and customer lists to develop a creator business model that works. We found that Lulu believes the exact same thing,” says Pulizzi. “Together, Lulu and The Tilt will work to provide education and services where creators don’t have to rely on social media apps or large tech companies to survive.”</p> <p>“Over the last few years, Lulu and The Tilt have formed a strong relationship and we’ve been a huge supporter of CEX and its creator base,” says Matt Briel, Lulu’s VP of Marketing. “The Tilt believes books are central to a content creator business model. Lulu believes that authors need to understand the business model of a content entrepreneur. The synergy between our goals and efforts to date made this a no-brainer for us, and we’re looking forward to adding more value to the entrepreneurial journeys of content creators worldwide.”</p> <p>As part of the acquisition, Lulu is excited to announce a new publishing imprint specifically designed for content entrepreneurs through The Tilt. The new imprint will provide newsletter creators, podcasters, YouTubers, and other content entrepreneurs with a hands-on service to publish their print books, ebooks, and audiobooks. To be one of the first authors considered, go to <a href="http://thetilt.com/publishing" target="_blank" rel="noopener" title="">thetilt.com/publishing</a>. </p> <p>The Creator Economy Expo, which attracted 350+ content creators worldwide in 2023, will remain in Cleveland, Ohio for 2024. The Tilt newsletter will continue to be published every Tuesday and Friday to over 25,000 content creators. </p> <p>To subscribe to The Tilt, go to <a href="http://www.thetilt.com" target="_blank" rel="noopener" title="">www.thetilt.com</a>. For more information on the Creator Economy Expo, go to <a href="https://cex.events/" target="_blank" rel="noopener" title="">https://cex.events/</a>.</p> <div class="alignwide wp-block-ugb-container ugb-container ugb-8be1981 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-8be1981-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-8be1981-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-8be1981-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-8be1981-content-wrapper"> <div class="klaviyo-form-VGjbty"></div> </div></div></div></div></div></div> <div class="wp-block-ugb-container ugb-container ugb-6f8b560 ugb-container--v2 ugb-container--design-plain ugb-main-block 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