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data-vrsproduct="svenska"><header class="yle__article__header"><div class="sc-ewMzwg taepJ"><a href="https://yle.fi/t/18-194712/sv" aria-label="Fler artiklar om ämnet Västnyland" class="ydscr__sc-w5hh4y-0 bmUGWu sc-gjXmFk eZuwUz">Västnyland</a><a href="https://yle.fi/t/18-212455/sv" aria-label="Fler artiklar om ämnet Lantbruk" class="ydscr__sc-w5hh4y-0 ftZGBr sc-gjXmFk eZuwUz">Lantbruk</a></div><h1 class="sc-hUAZgl asJKO yle__article__heading yle__article__heading--1">Gårdsbutiker är populära: ”För många väldigt exotiskt och spännande att få tala med en riktig bonde”</h1><p class="sc-ktvNQe sc-dslWvo hUYdmX cpEiOg yle__article__paragraph">Det är billigt att marknadsföra en gårdsbutik via sociala medier. Dessutom når odlaren sina kunder snabbt. Nackdelen är att det kommer folk till gården alla tider på dygnet.</p><figure class="sc-jcvEFQ gaAVHD yle__article__figure"><script type="application/ld+json">{"@id":"7-10070494","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Sanne Wikström visar upp en gammal skolplansch med kor. Mjölk får förövrigt inte säljas i gårdsbutiker och säljer man kött ska det förstås finnas en kyl (eller frys) i boden.","copyrightHolder":"Tiina Grönroos / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-14055196784b74c2b634","keywords":"trädgårdsodling,Gårdsbutik,jordbruksprodukter,lantbruksföretagare,illustration,affischer,kor,Trädgårdsförening"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw iTrFtv"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_3,y_169/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1736751223/39-14055196784b74c2b634 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_3,y_169/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1736751223/39-14055196784b74c2b634 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_3,y_169/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1736751223/39-14055196784b74c2b634 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_3,y_169/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1736751223/39-14055196784b74c2b634 1x"/><img alt="En kvinna håller upp en tavla med illustrationer av olika typer av kor." src="https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_3,y_169/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1736751223/39-14055196784b74c2b634" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Öppna bildvisare</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Sanne Wikström visar upp en gammal skolplansch med kor. Mjölk får förövrigt inte säljas i gårdsbutiker och säljer man kött ska det förstås finnas en kyl (eller frys) i boden.</span><span> Bild: Tiina Grönroos / Yle</span></figcaption></figure><div class="sc-lertIE kTspkI"><ul aria-label="Gjord av" class="sc-cYoYeT kAbMlH"><li class="sc-lkbiLU fbQXTy"><a href="https://svenska.yle.fi/u/56-7-200" class="sc-dOUtaJ cKeQwY">Tiina Grönroos</a></li></ul></div><div class="sc-bCCZMN ijFeZj"><div class="sc-ggPeai lantjH yle__article__date"><time class="sc-dmFEqP eNQWpc yle__article__date--published" dateTime="2025-01-13T13:15:00+02:00">13.1 13:15</time><span aria-hidden="true" class="sc-eqpSQc qVrFL">•</span><time class="sc-dmFEqP eNQWpc yle__article__date--modified" dateTime="2025-01-14T11:01:35+02:00">Uppdaterad 14.1 11:01</time></div></div><div class="sc-kXkCoi dDYHXD"><button data-testid="default-article-audio-placeholder" class="sc-HzvkS Okeff"><span aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-1 exIoZf huiFxY"><span class="ydscr__sc-17sr1bx-4 ydscr__sc-17sr1bx-6 fVOhsW kTNNhq yds-button__icon"><svg width="24" height="24" fill="none" viewBox="0 0 24 24" aria-hidden="true"><path fill="currentColor" fill-rule="evenodd" d="M5.52 2.122a1 1 0 0 1 1.02.037l14 9a1 1 0 0 1 0 1.682l-14 9A1 1 0 0 1 5 21V3a1 1 0 0 1 .52-.878" clip-rule="evenodd"></path></svg></span></span><span class="sc-iPzZWv koWch">Lyssna (du hör en artificiell röst) 3:32</span></button><div aria-hidden="true" class="sc-dRRvfZ fcPqiN"><div data-testid="default-article-audio-player"></div></div><div class="sc-ZpFXC ikbtJF"></div></div></header><section class="yle__article__content"><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Många odlare har sagt att det här med direktförsäljning är roligt eftersom man träffar kunderna och man får den direkta responsen.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Det säger Karisbon och hortonomen <strong class="sc-fQMTnL jFPcdh yle__article__strong">Sanne Wikström</strong> som 2019 skrev sitt examensarbete på direktförsäljning av grönsaker.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">I dag jobbar hon som verksamhetsledare vid Svenska trädgårdsförbundet.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Man kan också testa nya produkter och nya sorter som man vill nå kunderna med. Då kan odlaren testa i liten skala via gårdsbutiken och få respons på om det är bra.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">I Västnyland har lantbruksproducenter satsat på gårdsbutiker av olika slag. Läget och ett relativt stort utbud är viktiga faktorer för att lyckas, säger Sanne Wikström.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Hon tillägger att det kan löna sig att samarbeta med flera producenter med tanke på varusortimentet. Folk åker inte runt till flera gårdar utan vill helst köpa allt från ett ställe.</p><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"7-10070494","@context":"https://schema.org","image":{"@type":"ImageObject","description":"De flesta gårdsbutiker i Västnyland håller öppet under sommarhalvåret, men det finns några som håller öppet året runt. Bilden är från Bromarv.","copyrightHolder":"Emma Reijonen / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-98542862da940a7b443","keywords":"Självbetjäning inom handel,Bromarv,jordbruk,odling,tomat"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw iTrFtv"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_487/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1658492238/39-98542862da940a7b443 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_487/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1658492238/39-98542862da940a7b443 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_487/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1658492238/39-98542862da940a7b443 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_487/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1658492238/39-98542862da940a7b443 1x"/><img alt="Tomater." src="https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_487/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1658492238/39-98542862da940a7b443" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Öppna bildvisare</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>De flesta gårdsbutiker i Västnyland håller öppet under sommarhalvåret, men det finns några som håller öppet året runt. Bilden är från Bromarv.</span><span> Bild: Emma Reijonen / Yle</span></figcaption></figure><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Under pandemin ökade intresset för gårdsbutiker och än i dag märks det att många väljer att distansjobba i sina fritidsstugor, åtminstone på fredagar. Torsdagar har blivit en livligare dag för gårdsbutiker.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Kunderna kommer gärna till en gårdsbutik eftersom många är intresserade av att köpa direkt. De vill också veta var och hur deras mat har odlats.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Konsumenterna har också kommit längre bort från den dagliga produktionen så för många är det lite exotiskt att komma till gården och kanske spännande få prata direkt med en riktig bonde.</p><figure class="sc-fXqexe jnPFBg yle__article__figure"><script type="application/ld+json">{"@id":"7-10070494","@context":"https://schema.org","audio":{"@type":"AudioObject"}}</script><div class="sc-gOUBbZ dASCzb"><div class="sc-loYsQo gfHxRq"><div class="sc-hhvUTr JAlWW"><strong class="sc-cAQujh gwwMix">Gårdsbutiker är bra när odlaren vill sälja snabbt: ”Hej, nu har det mognat mycket hallon, kom och köp”</strong></div><div class="sc-sediK fEYrdp"><div class="sc-gIivzS cqkREq"><div class="sc-jHswkR kugBuN"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-12-1024-1-1271396-main 2x,https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-12-1024-1-1271396-main 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_135,w_135/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-12-1024-1-1271396-main 2x,https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_135,w_135/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-12-1024-1-1271396-main 1x"/><img alt="" src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_75,w_135/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-12-1024-1-1271396-main" class="sc-cSaEAk cdhOGu"/></picture></div></div></div></div><div class="sc-haUlXw enJUHU"><div></div></div></div></figure><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Många odlare ser sin gårdsbutik som en bra marknadsföringskanal för produkter som de också säljer vidare till affärer. Via sociala medier är det lätt och billigt att gå ut med info om vad allt gården har att erbjuda.</p><h2 class="sc-flQbIK iMPmBE yle__article__heading yle__article__heading--2">Direktförsäljning från gårdar är inget nytt</h2><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">En stor utmaning med gårdsbutiker är att hantera kundbesök vid alla tider på dygnet, vilket kan innebära att människor ofta kommer och går på gården. En annan nackdel är stölder, eller svinn från gårdsbutiken. Digitala betalningssystem och övervakningskameror har ändå förbättrat säkerheten.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Det att kunderna kan köpa direkt av jordbrukaren är inget nytt, och betydligt enklare än att frakta varorna till torget, säger Sanne Wikström.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Jag tror att i ett längre perspektiv, om man ser tillbaka till 90-talet, så har det kanske funnits gårdsbutiker i olika former. Det var också vanligt att man tittade in på gården och köpte ägg eller mjölk eller potatis. Det hörde ju lite till förr på landet.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Reglerna för gårdsförsäljning av <a class="sc-irDnDc bAHixw yle__article__link" href="https://www.ruokavirasto.fi/sv/livsmedel3/livsmedelsbranschen/primarproduktion-av-livsmedel/livsmedel-av-animaliskt-ursprung/mjolk/fragor-och-svar-om-obehandlad-mjolk-for-mjolkproducenter/" role="link">obehandlad mjölk</a> och <a class="sc-irDnDc bAHixw yle__article__link" href="https://www.ruokavirasto.fi/sv/livsmedel3/livsmedelsbranschen/primarproduktion-av-livsmedel/livsmedel-av-animaliskt-ursprung/agg/forsaljning-av-agg/" role="link">ägg</a> är strikta. De finns att läsa på Livsmedelsverkets webbplats.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph"><em class="sc-bWxZAa fQuqXk yle__article__emphasis">Artikeln korrigerades 14.1 kl 11.01 och preciserades vad gäller försäljning av mjölk och ägg i gårdsbutiker. 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Dessutom når odlaren sina kunder snabbt. Nackdelen är att det kommer folk till gården alla tider på dygnet.","type":"text"},{"text":"– Många odlare har sagt att det här med direktförsäljning är roligt eftersom man träffar kunderna och man får den direkta responsen.","type":"text"},{"text":"Det säger Karisbon och hortonomen **Sanne Wikström** som 2019 skrev sitt examensarbete på direktförsäljning av grönsaker.","type":"text"},{"text":"I dag jobbar hon som verksamhetsledare vid Svenska trädgårdsförbundet.","type":"text"},{"text":"– Man kan också testa nya produkter och nya sorter som man vill nå kunderna med. Då kan odlaren testa i liten skala via gårdsbutiken och få respons på om det är bra.","type":"text"},{"text":"I Västnyland har lantbruksproducenter satsat på gårdsbutiker av olika slag. Läget och ett relativt stort utbud är viktiga faktorer för att lyckas, säger Sanne Wikström.","type":"text"},{"text":"Hon tillägger att det kan löna sig att samarbeta med flera producenter med tanke på varusortimentet. Folk åker inte runt till flera gårdar utan vill helst köpa allt från ett ställe.","type":"text"},{"displayStyle":"normal","aspect":1.7777777777777777,"alt":"Tomater.","caption":"De flesta gårdsbutiker i Västnyland håller öppet under sommarhalvåret, men det finns några som håller öppet året runt. 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Torsdagar har blivit en livligare dag för gårdsbutiker.","type":"text"},{"text":"Kunderna kommer gärna till en gårdsbutik eftersom många är intresserade av att köpa direkt. De vill också veta var och hur deras mat har odlats.","type":"text"},{"text":"– Konsumenterna har också kommit längre bort från den dagliga produktionen så för många är det lite exotiskt att komma till gården och kanske spännande få prata direkt med en riktig bonde.","type":"text"},{"id":"1-72962880","type":"audio","programResponse":{"description":{"main":{"swe":"I Västnyland har lantbruksproducenter satsat på gårdsbutiker av olika slag. Karisbon Sanne Wikström, som är verksamhetsledare för Svenska trädgårdsförbundet, har skrivit ett examensarbete (när hon studerade till hortonom) som berör bland annat gårdsbutiker. 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Via sociala medier är det lätt och billigt att gå ut med info om vad allt gården har att erbjuda.","type":"text"},{"level":2,"text":"Direktförsäljning från gårdar är inget nytt","type":"heading"},{"text":"En stor utmaning med gårdsbutiker är att hantera kundbesök vid alla tider på dygnet, vilket kan innebära att människor ofta kommer och går på gården. En annan nackdel är stölder, eller svinn från gårdsbutiken. Digitala betalningssystem och övervakningskameror har ändå förbättrat säkerheten.","type":"text"},{"text":"Det att kunderna kan köpa direkt av jordbrukaren är inget nytt, och betydligt enklare än att frakta varorna till torget, säger Sanne Wikström.","type":"text"},{"text":"– Jag tror att i ett längre perspektiv, om man ser tillbaka till 90-talet, så har det kanske funnits gårdsbutiker i olika former. Det var också vanligt att man tittade in på gården och köpte ägg eller mjölk eller potatis. 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