Data Points

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This month we look at how the fate of some organizations may depend on their software. Already, nearly 70 percent of top economic performers, versus just half of their peers, use their own software. And a third of those top performers monetize that software. What role can generative AI play in making the software development process easier? Test your knowledge with this month’s <a style="color: #333333; text-decoration: none; font-weight: inherit;" href="https://email.mckinsey.com/featured-insights/data-points?__hScId__=v700000191c8c59eb79e43c36e96c660f0&__hRlId__=8587826e434440ec0000021ef3a0bcd1&__hDId__=8587826e-4344-40ec-b4ab-dcac2367b9de&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dtp-mip-mck&hlkid=7dcdd09b0b0a4b328415785a78fa55fb&hctky=1926&hdpid=8587826e-4344-40ec-b4ab-dcac2367b9de" target="_blank" rel="noopener" data-link-id="4cc7e9a001ab11efb3c0491ead1c0877"><span style="color: #2251ff; line-height: 150%;"><em><span style="text-decoration: underline; line-height: 150%;">Data Points</span></em></span></a> questions. And look out for new quizzes from McKinsey the first Wednesday of every month.<br></span></p></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr></tbody></table></td></tr><tr><td bgcolor="#FFFFFF"><section id="1000" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td> <table role="presentation" width="100%" border="0" cellspacing="0"> <tbody><tr> <td height="20" align="left" valign="top" bgcolor="#FFFFFF" style="line-height: 0px; padding: 0px;"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="20" style="display: block; height: 20px" border="0" alt=""></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="wrap"><tbody><tr><td bgcolor="#FFFFFF"><section id="1005_h2" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"> <tbody><tr> <td align="left" style="padding: 0px 20px 16px 20px" class="pad20rl match"><h2 style="font-size: 14px; mso-line-height-rule: exactly; line-height: 120%; margin: 0px; font-weight: normal; letter-spacing: 0px; text-transform: none; color: #000000; font-family: Georgia, Cambria, Times, Times New Roman, serif" enable-personalization="true" data-richtext="h2_text" data-groupid="h2" class="mobile_match"><strong><span style="font-size: 24px; line-height: 120%;">A new generation of software</span></strong></h2> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr><tr><td bgcolor="#FFFFFF"><section id="1008_p1" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"> <tbody><tr> <td align="left" style="padding: 0px 20px 16px 20px" class="pad20rl match"><p style="font-size: 14px; mso-line-height-rule: exactly; line-height: 150%; margin: 0px; font-weight: normal; letter-spacing: 0px; text-transform: none; color: #333333; font-family: Helvetica, Arial, sans-serif" enable-personalization="true" data-richtext="p1_text" data-groupid="p1" class="mobile_match"><span style="font-size: 16px; line-height: 150%;">Developers at IBM Software saw significant productivity jumps when they used generative AI (gen AI). How much more productive were they?</span></p></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr><tr><td bgcolor="#FFFFFF"><section id="1016_cta" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"> <tbody><tr> <td align="left" valign="top">  <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" valign="top" style="padding: 0px 20px 10px 20px" class="pad20rl">   <table role="presentation" border="0" cellspacing="0" cellpadding="0" width="600" class="wrap"> <tbody><tr> <td align="center" valign="top" bgcolor="#2251FF">  <table role="presentation" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="left" valign="top" style="padding: 8px 20px">  <table role="presentation" border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody><tr> <td dir="ltr" class="wrap cta" align="center" valign="middle" style="font-weight: normal; letter-spacing: 0px; text-transform: none"><span style="color: #ffffff; font-family: Helvetica, Arial, sans-serif; font-size: 14px; mso-line-height-rule: exactly; line-height: 150%" enable-personalization="true" richtext-mode="simple" data-richtext="cta_text" data-groupid="cta"><a href="https://email.mckinsey.com/Featured-Insights/McKinsey-Data-Points?__hScId__=v700000191c8c59eb79e43c36e96c660f0&__hRlId__=8587826e434440ec0000021ef3a0bcd2&__hDId__=8587826e-4344-40ec-b4ab-dcac2367b9de&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dtp-mip-mck&hlkid=5b3762cf59634814be905f62aaefdb68&hctky=1926&hdpid=8587826e-4344-40ec-b4ab-dcac2367b9de#/urlaction/quiz-43%2foptionA" data-managed-link="cta_link_url" target="_blank" style="color: #ffffff; text-decoration: none; font-weight: normal" data-link-id="978cee20227f11ed8692df57a22b8c71"><span style="font-size: 16px; line-height: 150%;">a) Up to 15 percent</span></a></span></td> </tr> </tbody></table>  </td> </tr> </tbody></table>  </td> </tr> </tbody></table>   </td> </tr> </tbody></table>  </td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr><tr><td bgcolor="#FFFFFF"><section id="1016_cta" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"> <tbody><tr> <td align="left" valign="top">  <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" valign="top" style="padding: 0px 20px 10px 20px" class="pad20rl">   <table role="presentation" border="0" cellspacing="0" cellpadding="0" width="600" class="wrap"> <tbody><tr> <td align="center" valign="top" bgcolor="#2251FF">  <table role="presentation" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="left" valign="top" style="padding: 8px 20px">  <table role="presentation" border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody><tr> <td dir="ltr" class="wrap cta" align="center" valign="middle" style="font-weight: normal; letter-spacing: 0px; text-transform: none"><span style="color: #ffffff; font-family: Helvetica, Arial, sans-serif; font-size: 14px; mso-line-height-rule: exactly; line-height: 150%" enable-personalization="true" richtext-mode="simple" data-richtext="cta_text" data-groupid="cta"><a href="https://email.mckinsey.com/Featured-Insights/McKinsey-Data-Points?__hScId__=v700000191c8c59eb79e43c36e96c660f0&__hRlId__=8587826e434440ec0000021ef3a0bcd3&__hDId__=8587826e-4344-40ec-b4ab-dcac2367b9de&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dtp-mip-mck&hlkid=88556b553b0143c99f240e31f8aa66da&hctky=1926&hdpid=8587826e-4344-40ec-b4ab-dcac2367b9de#/urlaction/quiz-43%2foptionB" data-managed-link="cta_link_url" target="_blank" style="color: #ffffff; text-decoration: none; font-weight: normal" data-link-id="53527900129e11ed91b3dd38e9ac4f45"><span style="font-size: 16px; line-height: 150%;">b) Up to 40 percent</span></a></span></td> </tr> </tbody></table>  </td> </tr> </tbody></table>  </td> </tr> </tbody></table>   </td> </tr> </tbody></table>  </td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr><tr><td bgcolor="#FFFFFF"><section id="1016_cta" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"> <tbody><tr> <td align="left" valign="top">  <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" valign="top" style="padding: 0px 20px 24px 20px" class="pad20rl">   <table role="presentation" border="0" cellspacing="0" cellpadding="0" width="600" class="wrap"> <tbody><tr> <td align="center" valign="top" bgcolor="#2251FF">  <table role="presentation" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="left" valign="top" style="padding: 8px 20px">  <table role="presentation" border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody><tr> <td dir="ltr" class="wrap cta" align="center" valign="middle" style="font-weight: normal; letter-spacing: 0px; text-transform: none"><span style="color: #ffffff; font-family: Helvetica, Arial, sans-serif; font-size: 14px; mso-line-height-rule: exactly; line-height: 150%" enable-personalization="true" richtext-mode="simple" data-richtext="cta_text" data-groupid="cta"><a href="https://email.mckinsey.com/Featured-Insights/McKinsey-Data-Points?__hScId__=v700000191c8c59eb79e43c36e96c660f0&__hRlId__=8587826e434440ec0000021ef3a0bcd4&__hDId__=8587826e-4344-40ec-b4ab-dcac2367b9de&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dtp-mip-mck&hlkid=b9498be8dcc442859c83558f6040d1c8&hctky=1926&hdpid=8587826e-4344-40ec-b4ab-dcac2367b9de#/urlaction/quiz-43%2foptionC" data-managed-link="cta_link_url" target="_blank" style="color: #ffffff; text-decoration: none; font-weight: normal" data-link-id="49dc23d0129e11ed91b3dd38e9ac4f45"><span style="font-size: 16px; line-height: 150%;">c) Up to 55 percent</span></a></span></td> </tr> </tbody></table>  </td> </tr> </tbody></table>  </td> </tr> </tbody></table>   </td> </tr> </tbody></table>  </td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr><tr><td bgcolor="#FFFFFF"><section id="1000" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td> <table role="presentation" width="100%" border="0" cellspacing="0"> <tbody><tr> <td height="20" align="left" valign="top" bgcolor="#FFFFFF" style="line-height: 0px; 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font-weight: inherit; background: none; text-decoration: none;" href="https://email.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-gen-ai-skills-revolution-rethinking-your-talent-strategy?__hScId__=v700000191c8c59eb79e43c36e96c660f0&__hRlId__=8587826e434440ec0000021ef3a0bcd5&__hDId__=8587826e-4344-40ec-b4ab-dcac2367b9de&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dtp-mip-mck&hlkid=44d87bad34ba4edabe57ca00b825d57d&hctky=1926&hdpid=8587826e-4344-40ec-b4ab-dcac2367b9de" target="_blank" rel="noopener" data-link-id="14db5810385c11eeb1ce0d5fca001d26"><strong><span style="font-size: 14px; line-height: 150%;">The gen AI skills revolution: Rethinking your talent strategy <img src="http://images.harmony.epsilon.com/ContentHandler/images?id=cd761513-936e-4a05-8196-6fb668e6a87c" alt="" width="20" data-mce-src="http://images.harmony.epsilon.com/ContentHandler/images?id=cd761513-936e-4a05-8196-6fb668e6a87c"></span></strong></a></p></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </section>  </td></tr><tr><td bgcolor="#FFFFFF"><section id="1009" layout-row="true"><div layout-row="true"><table layout-row="true" role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr layout-row="true"> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"> <tbody><tr> <td align="left" style="padding: 0px 20px 16px 20px" class="pad20rl match"><p style="font-size: 14px; 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